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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Journal of Planning and Research in Civil Engineering
Maulidi, Syahrul
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CAFÉ TUJUH SEMEJA TAKENGON Maulidi, Syahrul; Marlizar, Marlizar; Fitri, Zarina
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 2 (2024): Edisi Juli - Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i2.2094

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Penentuan sampel penelitian ini menggunakan rumus purba. Sampel yang digunakan dalam penelitian ini sebanyak 96 pelanggan pada  Café Tujuh Semeja Takengon dan bersedia menjadi responden. Metode analisis yang diterapkan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Harga secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Kualitas produk dan harga secara simulatan berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Peningkatan kepuasan pelanggan ditentukann oleh kualitas produk dan harga. Semakin bagus kualitas produk dan semakin terjangkaunya harga maka semakin besar peluang bagi  Café Tujuh Semeja Takengon dalam meningkatkan kepuasan pelanggan.
Analisis Efisiensi Biaya Produksi Batako, Batu Bata Merah dan Hebel Dengan Penerapan Metode Target Costing maulidi, syahrul; Ariansyah , Dedek; Pramanda, Heru; Bunyamin, Bunyamin; Hady, Munirul
Jurnal Perencanaan dan Penelitian Teknik Sipil Vol 4 No 3 (2025): November
Publisher : Universitas Iskandar Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55616/prince.v4i3.1038

Abstract

This research is driven by the importance of cost efficiency in the local building material industry in Aceh, especially in addressing fluctuations in raw material prices, high labor costs, and limited production technology. The study aims to analyze the cost efficiency of producing three types of construction materials batako (concrete blocks), red bricks, and lightweight bricks (hebel) using the target costing method. The research was conducted at three local business units in Aceh: Usaha Aneka Lobang Angin (batako), Sentral Batu Bata (red bricks), and BUMG Pulo Kemiro (hebel). A descriptive quantitative approach was used, with data collected through observation, interviews, documentation, and literature review. The analysis showed that the cost efficiency levels of each product were 93.33% for batako, 92.96% for hebel, and 90.00% for red bricks. These figures were calculated by comparing the target cost with actual production costs, based on a 25% profit margin. Factors affecting efficiency include raw material prices, production methods, daily productivity, and overhead costs. Among the three, batu bata merah was identified as the most efficient and suitable product for development by small and medium enterprises (SMEs) in Aceh. The application of the target costing method helps business actors control costs, improve production efficiency, and support sustainable business growth.
Co-Authors Ariansyah , Dedek Bunyamin Bunyamin Fitri, Zarina Marlizar, Marlizar Munirul Hady Pramanda, Heru