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All Journal Berdikari: Jurnal Pengabdian Masyarakat Indonesia International Journal of Advanced Multidisciplinary
Pertiwi, R. Dewi
Universitas Kebangsaan Republik Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Penguatan Manajemen Sumber Daya Manusia Berbasis Digital dalam Meningkatkan Produktivitas UMKM di Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung Kuswara, Galuh; Yulianah; Pertiwi, R. Dewi; Apriadi, Deri; Putri, Dewi Yolanda; Laelawati, Kania; Herdiana, Ardi; Sandi, Muhammad
Berdikari: Jurnal Pengabdian Masyarakat Indonesia Vol. 7 No. 2 (2025)
Publisher : Future Science

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Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi desa, termasuk di Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung. Namun, produktivitas UMKM masih menghadapi berbagai kendala, terutama pada aspek manajemen sumber daya manusia (SDM) yang belum terkelola secara optimal serta rendahnya pemanfaatan teknologi digital. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memperkuat manajemen SDM berbasis digital guna meningkatkan produktivitas UMKM di Desa Pangauban. Metode yang digunakan adalah metode partisipatif dengan pendekatan edukatif dan pendampingan, meliputi tahap identifikasi kebutuhan, perencanaan program, pelatihan, implementasi, serta evaluasi. Kegiatan utama PKM mencakup pelatihan penggunaan aplikasi digital sederhana untuk pengelolaan kehadiran, pembagian tugas, pencatatan kinerja, serta peningkatan keterampilan digital pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola SDM secara lebih sistematis, efisien, dan berbasis teknologi. Selain itu, penerapan manajemen SDM digital berdampak positif terhadap peningkatan produktivitas, efektivitas kerja, dan kualitas layanan UMKM. Dengan demikian, penguatan manajemen SDM berbasis digital melalui kegiatan PKM ini terbukti menjadi strategi yang efektif dalam mendorong peningkatan produktivitas UMKM di Desa Pangauban secara berkelanjutan.
Co-Authors Andriasan Sudarso Cahyono, Yoyok Deri Apriadi Herdiana, Ardi Kuswara, Galuh Laelawati, Kania Lili Suryati Nandan Limakrisna Nunung Ayu Sofiati (Efi) Putri, Dewi Yolanda Sandi, Muhammad Wardana, Wikrama Yoyo Sudaryo Yulianah