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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management International Journal of Advanced Multidisciplinary
Wardana, Wikrama
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Model of Organizational Commitment and Work Satisfaction : Organizational Citizenship Behavior Perspective Husainah, Nazifah; Wardana, Wikrama; Maria, Elvie; Hotman Malau, Jan; Sambarani, Budi; Sovitriana, Rilla; Cahyati, Peni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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The objective of this research is to analyze how Organizational Commitment and Work Satisfaction impact Organizational Citizenship Behavior. Using a quantitative research approach, the study analyzed data from 70 respondents across 20 manufacturing companies in West Java and processed it through the SEM-PLS methodology. The study findings suggest that Organizational Commitment and Work Satisfaction both have a direct influence on Organizational Citizenship Behavior in manufacturing companies located in West Java.
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
The Model of Decision Making For Shopping At Factory Outlets Ahidin, Udin; Lenggogeni, Lenggogeni; Sulaiman, Anwar; Tondo, Anthon; Wardana, Wikrama; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.188

Abstract

Initially, Factory Outlet (FO) referred to stores selling high-quality export ready-to-wear at affordable prices. However, the concept has grown to include a variety of household needs. To excel in this service-oriented industry, emphasis on customer satisfaction is paramount. The surge in world oil prices has had a ripple effect on the cost of essential commodities, resulting in a drain on the purchasing power of many people. However, a gradual shift occurred as Factory Outlets regained popularity due to their reputation for selling quality export goods at lower prices. Indonesia's consumerist tendencies are further fueling demand for these outlets, fueled by attractive discounts and tempting offers. The authors' curiosity was piqued by the lack of similar research on the subject. This research, in particular, explores the influence of individual external and internal factors on the shopping choices of Factory Outlet consumers. In the assessment of Simple Linear Regression 1 X1 to Y, the coefficient of determination is calculated as 0.188 or 18.8%. These results indicate that external factors hold an influence of 18.8% on decision making, while 81.2% (100% - 18.8%) can be attributed to other factors. The results of Simple Linear Regression 2, especially X2 to Y, obtained a coefficient of determination of 0.079 or equivalent to 7.9%. This shows that decision making is strongly influenced by internal factors, while other factors provide an explanation of 92.1% (100% - 7.9%). Multiple Linear Regression Analysis reveals that when X1 and X2 are calculated with Y, the influence of external variables on the decision making variable is determined to be 48.7%. The influence of internal variables on decision-making variables was found to be 7.3%. The combined influence of external and internal variables on decision-making variables is measured at 19.1%. Other variables outside the path analysis model have an effect of 80.9%.
The Measurement Of Financial Reporting : Earnings Management and Firm Values Sudaryo, Yoyo; Lenggogeni, Lenggogeni; Hakim NS, Dayan; Wardana, Wikrama; Permana, Omo; Lusiana Yulianti, Maria; Nur Sumawidjaja, Riyandi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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In the span of 2014-2017, manufacturing firms situated in Indonesia's stock exchange were considered for analysis of the correlation between Earnings Management as an independent variable, Leverage, Profitability and Timeliness of Financial Reporting as a secondary dependent variable and Firm Value as a major dependent variable. The prime focus of the research was to formulate an understanding of how these variables impact the aforementioned businesses. The research questions were put to the test using Canonical Correlation Analysis as a method of data analysis. Through purposive sampling, organizations available were chosen. Over a span of 4 consecutive years, a total of 104 manufacturing companies were surveyed, sampled from 26 different establishments. In analyzing and testing the data, it was discovered that while the control variable leverage and profitability had an impact on firm value, the timeliness of financial reporting did not. However, the earnings management variables made a noteworthy impact.
Examining the Effect of Social Media Engagement on Purchase Intention: A Study of Generation Z Consumers Wardana, Wikrama
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4634

Abstract

The digital revolution has significantly changed the marketing landscape, particularly through social media, which is now the main platform for building relationships between brands and consumers. This study aims to examine the influence of social media involvement on the purchase intention of Generation Z consumers in Indonesia. This study uses a quantitative approach with a survey method, collecting data from 250 Generation Z respondents who actively interact with brands on social media. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that social media engagement has a positive and significant effect on purchase intent, with a strong path coefficient and a high level of significance. These findings reinforce the Stimulus-Organism-Response (S-O-R) model in the context of digital consumer behavior, as well as emphasize the importance of active engagement strategies to drive purchasing decisions. This research makes a theoretical contribution to the social media engagement literature and offers managerial implications for brands looking to optimize digital interactions with Generation Z consumers.
The Role of Emotional Branding in Echancing Customer Satisfaction and Loyalty Wardana, Wikrama
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4976

Abstract

The increasing competitiveness of global and regional markets has necessitated a shift from traditional, functional branding toward strategies that foster emotional connections with consumers. This study aims to examine the influence of emotional branding on customer satisfaction and customer loyalty, with customer satisfaction analyzed as a mediating variable. A quantitative approach was adopted, and data were collected from 250 consumers in Indonesia who have engaged with brands employing emotional branding strategies. Using partial least squares structural equation modeling (PLS-SEM), the findings reveal that emotional branding has a significant positive effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between emotional branding and customer loyalty. The results suggest that emotional branding not only directly fosters loyalty but also enhances satisfaction, which in turn leads to stronger and more sustainable loyalty. The study contributes to the emotional branding literature by validating these relationships in the emerging market context of Indonesia. It also provides managerial insights, emphasizing the need for brands to ensure that emotional engagement is consistently supported by satisfying customer experiences to optimize loyalty outcomes.
AI-Based Digital Marketing Strategy to Increase Consumer Loyalty in the Industry 5.0 Era Wardana, Wikrama
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4633

Abstract

The development of technology in the industrial era 5.0 has encouraged companies to adopt digital marketing strategies based on artificial intelligence (AI) in building consumer loyalty. This study aims to analyze the effect of AI-based digital marketing strategies on consumer loyalty with consumer trust in personal data management as a moderator variable. The research method used is a quantitative approach with a purposive sampling technique on 310 active users of e-commerce platforms in Indonesia. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0. The results of the study indicate that AI-based digital marketing strategies have a positive and significant effect on consumer loyalty. In addition, consumer trust in personal data management has been shown to strengthen the relationship between AI-based strategies and consumer loyalty. This study emphasizes the importance of implementing ethical and consumer-focused technology in building long-term loyalty. The practical implication of this study is the need for companies to not only develop marketing technology innovations, but also build consumer trust through transparency and personal data protection.
Co-Authors Ahidin, Udin Andriasan Sudarso Cahyono, Yoyok Dayan Hakim Natigor Elvie Maria Haris Eko Prabowo, Faizal Hotman Malau, Jan Husainah, Nazifah Lenggogeni, Lenggogeni Lili Suryati Nandan Limakrisna Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Peni Cahyati, Peni Permana, Omo Pertiwi, R. Dewi R. Dewi Pertiwi Sambarani, Budi Sovitriana, Rilla Sulaiman, Anwar Syahrum Agung Tondo, Anthon Yoyo Sudaryo