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All Journal IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Dinasti International Journal of Education Management and Social Science International Journal of Social Science, Education, Communication and Economics International Journal of Advanced Multidisciplinary
Yulius, Yudi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Influence of Viral Marketing and Celebrity Endorser On The Purchase Intention of Skintific Products In Tanjungpinang Septi Haryani, Dwi; Yulius, Yudi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.334

Abstract

In the cosmetics industry, the use of viral marketing strategies and celebrity endorsers has been widely used to increase buying interest. Many studies have proven that buying interest is influenced by viral marketing strategies and celebrity endorsers. For this reason, this study aims to determine the influence of viral marketing and celebrity endorsers on the interest in buying Skintific products in Tanjungpinang. The sample in this study was 384 respondents taken from the people of Tanjungpinang city who had an interest in cosmetics. The research method used in this study is quantitative research with questionnaire distribution and using multiple linear regression analysis. The results showed that viral marketing and celebrity endorsers had a positive and significant effect on the purchase intention of Skintific products in Tanjungpinang. Several recommendations and managerial implications have been proposed at the end of this study.
The Influence of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention of E-Commerce Cosmetic Products in Medan City Sjukun, Sjukun; Yulius, Yudi
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.190

Abstract

Electronic word of mouth (E-WOM) and Social Media Marketing are widely used by consumers to explore information about a product. Information obtained from various sources on the internet will affect consumer perceptions of brand image, risk and encourage consumer purchase intention. This study aims to examine the effect of electronic word of mouth, and social media marketing variables on purchase intention with brand image as an intervening variable. This study used a purposive sampling technique on 260 respondents. The study was conducted on all Indonesian citizens in Medan who are interested in buying and using cosmetics through e-commerce and already have income. The method used is the Structural Equation Model with AMOS 24.0 Software. The results of this study indicate that electronic word of mouth has a positive and significant effect on brand image and purchase intention, and social media marketing has a positive effect on brand image and purchase intention and is significant on brand image but not significant on purchase intention. Meanwhile, brand image has a positive and significant effect on purchase intention.
The Effect of Self-Concept, Copywriting and Sales Promotion On Impulse Buying and Its Implications On Digital Repurchase Intention of Healthy Food and Beverage Products In Z Generation: (Empirical Study On Private Universities of Management Study Programs In East Jakarta, Central Jakarta, South Jakarta and West Jakarta) Nurbaiti, Dewi; Yulius, Yudi; Limakrisna, Nandan
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2998

Abstract

This study aims to analyze and prove the influence of Self-Concept, Copywriting, Sales Promotion on Impulse Buying both partially and simultaneously, as well as the influence of Self-Concept, Copywriting, Sales Promotion, Impulse Buying on Repurchase Intention both partially and simultaneously. The research method used in this study is a descriptive survey method and an explanatory survey with a sample size of 394 respondents, and the data analysis method used is SEM (Structural Equation Modelling). Based on the results of the study, the following findings were obtained, namely Self-Concept has a positive and significant effect on Impulse Buying. Copywriting has a positive and significant effect on Impulse Buying. Sales Promotion has a positive and significant effect on Impulse Buying. Self-Concept, Copywriting and Sales Promotion together have a positive and significant effect on Impulse Buying with a contribution of 85%. However, when viewed partially, self-cocept has a dominant influence on Impulse Buying. Self-Concept has a positive but not significant effect on Repurchase Intention, Impulse Buying has a positive and significant effect on Repurchase Intention, Sales Promotion has a positive and significant effect on Repurchase Intention, Impulse Buying has a positive and significant effect on Repurchase Intention. Self-Concept, Copywriting, Sales Promotion and Impulse Buying together have a positive and significant effect on Repurchase Intention with a contribution of 80%. However, when viewed partially, Sales Promotion most dominantly affects Repurchase Intention. Also for Self-Concept, Copywriting and Sales Promotion, Impulse Buying has a role as partial mediating to Repurchase Intention. This research found and proved that to increase Impulse Buying and Repurchase Intention, it is necessary to create advertisements that can affect the Self-Concept of generation Z and also improve Sales Promotion programs.  
Penguatan Organisasi Jaringan Pengelola Zakat, Infak Shodaqoh (JPZIS) melalui Manajemen Zakat Profesi di LAZISNU Jakarta Utara Yulius, Yudi; Muksin, Abdullah; Yulius, Yosandi; Herminda, Herminda; Kurniawan, Lydia; Mahardini, Swesti
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Permasalahan prioritas yang terjadi pada pengurus JPZIS Jakarta Utara, yaitu pemahaman literasi manajemen zakat profesi yang masih sangat rendah, dan kemampuan pengelolaan zakat, infak dan shodaqoh berbasis digital yang belum optimal. Solusi dan target luaran adalah bagaimana cara meningkatkan pemahaman dan kemampuan mengatasi masalah prioritas yang dihadapi mitra, dengan program penyuluhan, bimbingan, konsultasi, dan pendampingan yang tepat. Target luaran kegiatan ini, adalah adanya peningkatan pemahaman literasi manajemen zakat profesi bagi pengurus JPZIS. Perancangan strategi pengelolaan zakat, infak dan shodaqoh berbasis digital yang efektif untuk meningkatkan kemampuan pengurus dalam mengelola dan menyalurkan ZIS, serta dapat menganalisis faktor-faktor yang mendorong dan menghambat keberhasilan pengelolaan ZIS secara profesional. Metode pendekatan yang digunakan untuk mencapai target luaran ditetapkan, yaitu ; penyuluhan, bimbingan, konsultasi, pendampingan, dan fasilitasi. Selain itu tim juga menentukan prosedur, langkah – langkah solusi dalam pemecahan masalah, dalam pelaksanaan program melibatkan stakeholder terkait. Pelaksanaan program pengabdian kepada Masyarakat ini dilaksanakan selama 1 (satu) bulan mulai dari tahap persiapan, pelaksanaan, hingga monev, presentasi, dan pelaporan kegiataan serta publikasi. Manfaat dari hasil kegiatan pengabdian Masyarakat ini adalah pengurus JPZIS mampu menerapkan manajemen zakat profesi dan mengelola ZIS berbasis digital.
PENGARUH KUALITAS LAYANAN DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN KEBAB AROFAH DI JAKARTA TIMUR Isabel, Nadia; Muksin , Abdullah; Yulius, Yudi; Yulius, Yosandi; Railis, Hendra
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan pan pengalaman pelanggan terhadap loyalitas pelanggan melalui kepuasan pelanggan Kebab Arofah di Jakarta Timur, populasi dan sampel penelitian ini adalah pelanggan Kebab Arofah di Jakarta Timur dengan 95 responden yang mengisi kuisioner. Metode pengumpulan data menggunakan observasi, kuisioner dan studi kepustakaan, sedangkan teknik analisis data menggunakan PLS SEM dengan aplikasi SmartPLS 4.0. Hasil penelitian ini menemukan bahwa kualitas pelayanan dan pengalaman pelanggan berpengaruh terhadap kepuasan pelanggan, kualitas pelayanan tidak berpengaruh terhadap loyalitas pelanggan, pengalaman pelanggan berpengaruh terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Variabel kepuasan pelanggan mampu memediasi pengaruh kualitas pelayanan dan pengalaman pelanggan terhadap loyalitas pelanggan Kebab Arofah di Jakarta Timur.
Co-Authors Dwi Septi Haryani Herminda, Herminda Isabel, Nadia Kurniawan, Lydia Mahardini, Swesti Muksin , Abdullah Muksin, Abdullah Nandan Limakrisna Nurbaiti, Dewi Railis, Hendra Sjukun Yosandi Yulius, Yosandi