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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti
Gita, Azam
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Optimizing HEI On-Page SEO with Instagram: Owned vs. Paid Media (PMB UHW Perbanas Case) Pratama, Yudha Herlambang Cahya; Fitrani, Laqma Dica; Prasetya, Muhammad Septama; Nurhadi, Mochamad; Ajeng, Wahyu; Gita, Azam
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 4 (2024): Article Research Volume 8 Issue 4, October 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i4.14114

Abstract

In today's digital age, nearly every institution, including those in education, utilizes social media. Instagram, a leading social media platform, offers a wealth of features for sharing engaging visual content. To maximize the effectiveness of new student recruitment on Instagram, UHW Perbanas needs a clear understanding and implementation of paid and owned media marketing strategies. The next step is to compare content performance before and after implementing SEO strategies, both paid and organic. Marketing strategy analysis using content on the @pmb.uhwperbanas Instagram account has demonstrably built a positive image and attracted audience attention. Relevant, informative, and engaging content fosters audience interest, creates engagement, and increases brand awareness. This research suggests that utilizing paid advertising can significantly amplify the reach and impact of existing content. The results of content with organic Instagram show insight results of 1,232 reaches, 1,626 impressions, 133 interactions and 83 profile activities. The results of content with paid Instagram show insight results of 109,173 reaches, 177 post interactions, 1,619 profile activities and 987 advertisements. This data collection platform is obtained from the features owned by Instagram Business.The conclusion of this research highlights the effectiveness of a balanced paid and organic media strategy on Instagram. By leveraging keyword analysis results from an SEO tool, UHW Perbanas can craft compelling captions that optimize search content and drive new student admissions.
PENILAIAN RISIKO TEKNOLOGI INFORMASI PADA SOFTWARE HOUSEMENGGUNAKAN METODE FMEA DAN KONTROL DARI FRAMEWORK ISO27001:2013 Gita, Azam; Putra W., Bramada; Zuhri, M. Saifuddin; Abimanyu , Farhan; Tifara, Shelma; Puspitaningrum, Ari Cahaya; Fitrani, Laqma Dica
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Volume 9, Nomor 2, Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pdk.v9i2.20658

Abstract

This study aims to identify and analyze the risks faced by CV Trisula Medika Teknologi, a software house company in the health sector. The method used is Failure Mode and Effects Analysis (FMEA) to identify potential failures and the Risk Priority Number (RPN) to determine the priority of risk handling. The results showed that there were 14 potential failures identified. Three of them have high-priority risks: hardware component damage, software update failure, and source code bugs. Damage to hardware components can cause the system to stop and disrupt the company's business processes. Failure of software updates can make the system vulnerable to malware and virus attacks. The existence of bugs in the source code can cause the system to be unstable and potentially result in fatal errors. The conclusion of this research emphasizes the importance of conducting regular risk identification and analysis to manage risks effectively and efficiently. By identifying and analyzing risks regularly, companies can take appropriate preventive measures to minimize the impact of risks. This can help the company improve the quality of its products and services, and increase customer confidence.
Co-Authors Abimanyu , Farhan Ajeng, Wahyu Fitrani, Laqma Dica M. Saifuddin Zuhri, M. Saifuddin Mochamad Nurhadi, Mochamad Prasetya, Muhammad Septama Puspitaningrum, Ari Cahaya Putra W., Bramada Tifara, Shelma Yudha Herlambang Cahya Pratama