Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Humaniora Kajian Linguistik dan Sastra Ethical Lingua: Journal of Language Teaching and Literature Prosiding University Research Colloquium Jurnal Pendidikan Generasi Nusantara (JPGENUS)
Dwi Haryanti
Universitas Muhammadiyah Surakarta
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Accuracy and Readability in The Translation of Online International Advertisement Khafidhta Qudsiana Nurul Arifah; Atik Astrini; Winda Sri Handayani; Anam Sutopo; Dwi Haryanti
JPGENUS: Jurnal Pendidikan Generasi Nusantara Vol. 2 No. 2 (2024): Jurnal Pendidikan Generasi Nusantara (JPGENUS), Edisi Juli-Desember 2024
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/b6fs3e75

Abstract

This article explores the intricate process of translating advertisements, emphasizing the importance of linguistic accuracy and cultural relevance in order to effectively convey message between languages. This article highlights the profound influence of advertising language on consumer behavior and the importance of maintaining a balance between precision and coherence. This study uses a literature review methodology to examine various theories and principles related to translation accuracy and readability in advertisements. Key findings reveal that effective advertisement translations must maintain the integrity of the original message while remaining culturally sensitive and engaging. The study highlights five key strategies in translation: transliteration, condensation, addition, recreation, and repetition, as important tools for translators. These strategies ensure that the translation of the advertisement is not only accurate but also resonates well with the target audience, improving its recall and impact. This article concludes that understanding and applying these translation techniques is essential for successful advertising in the global market.
Co-Authors Agus Budi Wahyudi Anam Sutopo Anissa Putri Aningsih Aryati Prasetyorini Atik Astrini Atiqa Sabardila Farrah Zakiyah Anwar Fitri Noor Sugiarto Putri Joko Santoso Khafidhta Qudsiana Nurul Arifah M Thoyibi Mauly Halwat Hikmat Muamaroh Muamaroh Naimul Faizah Naimul Faizah, Naimul Siti Zubaidah Sugeng Riyanto Sugeng Riyanto Vira Cahya Mukti Winda Sri Handayani