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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
rica anggraini
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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pengelolaan media sosial instagram pada konten instagram @wardahbeauty dalam membangun citra halal fiwa, fiwasifi isyiya; arfian suryasuciramdhan; siti nurul aisyah; meiby zulfikar; rica anggraini
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5795

Abstract

Wardah is a beauty brand produced by the company PT Paragon Technology and Innovation. Currently, the increasing competition in the beauty industry makes Wardah increasingly want to maintain its existence as the number one halal beauty product in Indonesia. Especially Wardah's image on social media, Wardah continues to build its image on content on Instagram social media. Therefore, in this research, researchers want to analyze in depth the management of @wardahbeauty Instagram content in improving and building the company's image, especially the halal label. In this research, researchers used qualitative methodology with a literature study approach model, namely to find out about content on social media Instagram @wardahbeauty in managing content on social media. The system used to collect information is done through searching, reading, listening, and taking significant notes from previous research, which comes from books and national journals. Public relations is an important element of a company which aims to ensure a good company image in the eyes of the public. The aim of this research is to find out and analyze what content is carried out on the social media Instagram @wardahbeauty. The model used is two ways symmetric. Content management is to build a halal image of Wardah products and build a good image with the public.
Strategi Public Relation Dalam Pemasaran Digital: Analisis Kolaborasi Webseries “Pakai Hati Reborn” Dengan Bank BRI Dalam Meningkatkan Literasi Keuangan Masyarakat Fiwasifi Isyiya; Ida Farida; Rica Anggraini; Siti Muawanah; Siti Nurul Aisyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1558

Abstract

This study examines Bank BRI's Public Relations (PR) strategy in digital marketing through its collaboration with the web series "Pakai Hati Reborn." The goal is to enhance financial literacy among the younger generation. Using qualitative content analysis, this research investigates the communication strategy and its impact on public understanding. The results show that the collaboration successfully increases public interest in financial literacy and strengthens Bank BRI's brand image as a caring financial institution. Digital and entertainment approaches effectively convey educational messages.
Co-Authors Arfian Suryasuciramdhan fiwa, fiwasifi isyiya Fiwasifi Isyiya Ida Farida meiby zulfikar SITI MUAWANAH siti nurul aisyah