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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)
rica anggraini
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Humanities Dentistry Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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pengelolaan media sosial instagram pada konten instagram @wardahbeauty dalam membangun citra halal fiwa, fiwasifi isyiya; arfian suryasuciramdhan; siti nurul aisyah; meiby zulfikar; rica anggraini
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5795

Abstract

Wardah is a beauty brand produced by the company PT Paragon Technology and Innovation. Currently, the increasing competition in the beauty industry makes Wardah increasingly want to maintain its existence as the number one halal beauty product in Indonesia. Especially Wardah's image on social media, Wardah continues to build its image on content on Instagram social media. Therefore, in this research, researchers want to analyze in depth the management of @wardahbeauty Instagram content in improving and building the company's image, especially the halal label. In this research, researchers used qualitative methodology with a literature study approach model, namely to find out about content on social media Instagram @wardahbeauty in managing content on social media. The system used to collect information is done through searching, reading, listening, and taking significant notes from previous research, which comes from books and national journals. Public relations is an important element of a company which aims to ensure a good company image in the eyes of the public. The aim of this research is to find out and analyze what content is carried out on the social media Instagram @wardahbeauty. The model used is two ways symmetric. Content management is to build a halal image of Wardah products and build a good image with the public.
Strategi Public Relation Dalam Pemasaran Digital: Analisis Kolaborasi Webseries “Pakai Hati Reborn” Dengan Bank BRI Dalam Meningkatkan Literasi Keuangan Masyarakat Fiwasifi Isyiya; Ida Farida; Rica Anggraini; Siti Muawanah; Siti Nurul Aisyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1558

Abstract

This study examines Bank BRI's Public Relations (PR) strategy in digital marketing through its collaboration with the web series "Pakai Hati Reborn." The goal is to enhance financial literacy among the younger generation. Using qualitative content analysis, this research investigates the communication strategy and its impact on public understanding. The results show that the collaboration successfully increases public interest in financial literacy and strengthens Bank BRI's brand image as a caring financial institution. Digital and entertainment approaches effectively convey educational messages.
Pencegahan Stunting sebagai Peran Nutrisi dalam Seribu Hari Pertama Kehidupan di Desa Cilentung Kecamatan Pulosari Kabupaten Pandeglang Herry Octa Winarto; April Laksana; Rica Anggraini; Afghan Dzikri Muhabba; Agung Sumantri
Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran Vol. 2 No. 4 (2024): Oktober : Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/termometer.v2i4.4311

Abstract

In Indonesia, stunting is a health condition, stunting can occur in children in the first 1000 days of birth. Cilentung Village, Pulosari District, Pandeglang Regency is the village with the highest stunting rate in Pulosari District compared to 8 other villages. KKM 53 UNIBA held this event as a form of community service as well as a work program in the health sector. carrying the theme Stunting Prevention as the Role of Nutrition in the First Thousand Days of Life, targeting 35 young/pregnant mothers from 10 villages in 16 RT/RW in Cilentung village. In the Cilentung Village Area, Pulosari District, stunting prevention is carried out through several strategies, including monitoring socialization activities regarding stunting, encouraging clean and healthy living, and providing additional food. In this case, repeated infections and chronic malnutrition in the first 1000 days of life are the causes of children's growth and development failure, which is characterized by height or body length below the 2020 Anthropometric Standards, although not all short children experience this, which health professionals count. children who experience stunting
Strategi Hotel Abadi Kota Serang dalam Mempertahankan Citra dan Reputasi Perusahaan Rica Anggraini; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Eka Susilawati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6762

Abstract

This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers as reputation capital, but has not been able to manage its image comprehensively in accordance with the principles of image management theory. The communication strategies used are still conventional, such as banners and direct promotions, and have not yet touched on the realm of digital branding and professional management of customer feedback. On the other hand, the threat from new, more modern hotels that are more adaptive to technological developments is an urgent external challenge that requires a strategic response. Hotel Abadi must also pay more attention to service quality, not only from the physical side but also the overall customer experience. Given the rapid development of technology, management needs to formulate a more targeted and effective digital communication strategy to reach a wider audience through social media and websites. Hotel Abadi is advised to undertake a strategic transformation that is not only promotion-oriented, but also includes strengthening brand identity, improving service quality based on customer needs, and structured reputation management with an image management approach.
Co-Authors Achmad Nashrudin Afghan Dzikri Muhabba Agung Sumantri April Laksana Arfian Suryasuciramdhan Eka Susilawati Fajarwati, Noerma Kurnia fiwa, fiwasifi isyiya Fiwasifi Isyiya Herry Octa Winarto Ida Farida Meiby Zulfikar PUTRI HANDAYANI SITI MUAWANAH siti nurul aisyah