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All Journal Proceedings of International Conference on Da'wa and Communication Abdimasku : Jurnal Pengabdian Masyarakat Journal of Technopreneurship on Economics and Business Review (JTEBR) Al-Muraqabah: Journal of Management and Sharia Business Munazzama Journal of Islamic Management and Pilgrimage
Ilham, Moh
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Experiential Marketing Bisnis Tahu Tek Tadz Mail Dalam Mempertahankan Loyalitas Pelanggan Jorgy, Endin; Arsya, Mahfuzh; Ilham, Moh
Journal of Technopreneurship on Economics and Business Review Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v5i1.143

Abstract

Penelitian ini bertujuan untuk menjelajahi dan menganalisis implementasi strategi pemasaran eksperiential marketing oleh bisnis "Tahu Tek Tadz Mail" dalam meningkatkan loyalitas pelanggan. Pemasaran eksperiential adalah pendekatan yang berfokus pada menciptakan pengalaman positif dan berkesan bagi konsumen. Studi ini menggunakan pendekatan kualitatif, mengumpulkan data melalui wawancara mendalam dengan manajemen perusahaan dan pelanggan setia. Temuan menunjukkan bahwa "Tahu Tek Tadz Mail" telah berhasil menerapkan strategi pemasaran eksperiential marekting dengan menerapkan sense, feel, think, act, relate untuk menarik pelanggan. Mereka telah menciptakan pengalaman unik bagi pelanggan melalui suasana yang menyenangkan, dekorasi menarik, pelayanan ramah, dan interaksi yang dipersonalisasi. Upaya ini telah menarik perhatian dan membuat pelanggan merasa dihargai dan diapresiasi oleh perusahaan. Dalam hal meningkatkan loyalitas pelanggan, strategi pemasaran eksperiential marekting telah memberikan hasil positif. Pelanggan yang mengalami pengalaman positif dengan "Tahu Tek Tadz Mail" cenderung memiliki tingkat kepuasan yang tinggi, lebih mungkin menjadi pelanggan setia, dan cenderung merekomendasikan makanan tersebut kepada orang lain. Selain itu, pengalaman positif juga membantu memperkuat ikatan emosional antara pelanggan dan merek, sehingga memupuk loyalitas yang lebih dalam. Temuan penelitian ini juga memiliki implikasi penting bagi bisnis lain yang ingin meningkatkan loyalitas pelanggannya. Bisnis dapat mempelajari bagaimana "Tahu Tek Tadz Mail" telah menerapkan strategi pemasaran eksperiential marketing untuk menciptakan pengalaman yang unik dan berkesan bagi pelanggannya.
Does Zakat Management Organization Comply with PSAK 109? Novie Andriani Zakariya; Syam, Nur; Ahsan, Muhamad; Arifin, Sirajul; Ilham, Moh
Proceedings of International Conference on Da'wa and Communication Vol. 5 No. 1 (2023): Forging a Harmonious Future World through Da'wah and Communication Aligned with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v5i1.1376

Abstract

Abstract: The purpose of this study is to analyze the compliance of Zakat Management Organizations (ZMO) in Indonesia with financial accounting Statement of Financial Accounting Standards (PSAK) 109. This study uses the literature review study method, where the source of this database is obtained from trusted scientific searches from the range of 201 8-2022 national journals. This literature study was conducted by collecting 15 references to trusted scientific research journal data related to compliance with the Statement of Financial Accounting Standards (PSAK) 109 concerning Zakat, Infak and Alms Accounting at Zakat Management Organizations (ZMO) in Indonesia. The results of this study researchers found that there are 3 typologies in compliance with the application of the Statement of Financial Accounting Standards (PSAK) 109 concerning Accounting for Zakat, Infak and Alms in Zakat Management Organizations in Indonesia, including: (1) Full Compliance, (2) Not Complete Compliance, (3) No Compliance. The highest category is in the third category that there are 6 Zakat Management Organizations that fall into the typology of no compliance with the Statement of Financial Accounting Standards (PSAK) 109 concerning Accounting for Zakat, Infak and Alms in Zakat Management Organizations (ZMO) in Indonesia.
Upaya Pendampingan Masyarakat Melalui “Sosialisasi Pembuatan Kripik Dari Limbah Pelepah Pisang” Di Desa Sedati Abdillah, Zaki; Ilham, Moh; Masyiroh, Indah Firdausiyatul; Arbianto, Alfin Dwi; Putri, Angelica; Saputro, Dodik; Mustaqiem, Ahmad Rosyidul; Kuntum, Rodhiyah Kuntum; Febrianti, Adhelia
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2019

Abstract

Pendampingan masyarakat yang dilakukan oleh komunitas Dechips melalui sosialisasi pembuatan kripik dari pelepah pisang di Desa Sedati, Sidoarjo merupakan suatu kegiatan pemanfaatan limbah pelepah dari pohon pisang yang diolah menjadi sebuah produk makanan ringan yaitu kripik. Kripik pelepah pisang ini dikatakan makanan ringan yang memiliki nilai ekonomi yang tinggi. Dengan mengembangkan produk kripik dari pelepah pisang memunculkan kreativitas dan inovasi karena dapat mengelola limbah pelepah pisang. Bahkan dari produk kripik ini selain mengurangi limbah yang ada, dapat meningkatkan ekonomi masyarakat serta menjadi peluang usaha. Upaya pendampingan ini dilaksanakan bersama dengan komunitas Dechips yakni mahasiswa dari prodi Ilmu Ekonomi dan perwakilan ibu-ibu dari Desa Sedati, Sidoarjo melalui kegiatan sosialisasi dan demonstrasi terkait langkah langkah membuat produk kripik dari pelepah pisang. Metode dalam pendampingan ini ialah menggunakan analisis deskriptif melalui wawancara mendalam dan observasi langsung.Hasil pendampingan ini ialah agar masyarakat memiliki kesadaran bahwa limbah pelepah pisang yang biasanya dibiarkan membusuk ternyata dapat diolah dan bahkan bernilai ekonomis sehingga dapat meningkatkan kualitas SDM dan perekonomian mereka.
Inclusiveness of Muslim Da'wah and Entrepreneurship for Persons with Disabilities through Social Media Based on Gus Dur's Islamic Spirituality Aziz, Muhajir Sulthonul; Ilham, Moh; Santi, Mei
Al-Muraqabah: Journal of Management and Sharia Business Vol. 5 No. 1 (2025): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v5i1.2297

Abstract

This study aims to explore the transformation of Islamic preaching and Muslim entrepreneurship practices conducted by persons with disabilities through social media, grounded in Islamic spiritual values inspired by the thoughts of KH. Abdurrahman Wahid (Gus Dur). Using a qualitative case study approach, this research focuses on three social media accounts owned by disabled Muslim entrepreneurs: @rumahaspirasitunanetra, @thisablebeautycare, and @ekosugeng. The findings reveal that social media not only serves as a communication tool but also functions as a digital preaching space and spiritual marketplace, reinforcing the role of people with disabilities as active agents of change. The participants successfully integrated Islamic values such as amanah (trustworthiness), rahmah (compassion), and maslahah (public good) into their entrepreneurial and preaching activities. These findings highlight the urgency of inclusive preaching approaches and the necessity to expand the Islamic Value-Based Entrepreneurship (IVBE) model to encompass marginalized experiences. The study concludes that spirituality-based preaching and business can be powerful strategies for social emancipation and for shaping an inclusive Islamic discourse.
An Analysis of Business Model Canvas on a Comedy Company (A Study Case of Majelis Lucu Indonesia/PT. Jenaka Sumber Rezeki) Ilham, Moh; Awaludin, Azrul Afrillana
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 2 No. 1 (2022): June 2022
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v2i1.11159

Abstract

This study aims to determine the business model of a talent development company or comedy company at Majelis Lucu Indonesia (MLI) / PT. Jenaka Sumber Rezeki, especially regarding the Business Model Canvas (BMC) analysis. The business model is one method that helps companies tell stories about a company's internal conditions. Through BMC, companies can display the nine essential components of a business in a simple but comprehensive way. The research data was obtained from the results of a literature study in the form of books, news articles, journals, YouTube video content, researchers’ experiences, and other supporting literature sources. The results obtained from this study were that the MLI company optimally implemented the nine components of BMC and benefited from various business sources such as talent management fees, YouTube Adsense, selling merchandise, holding special online and offline shows, MLI Music, MLI e-sports, and endorsements. Keyword: Business Model Canvas, Comedy Canvas, Majelis Lucu Indonesia
Foundation's Preaching Strategy in Building Donor Loyalty: Case Study at Rabbunallah Surabaya Tahfidz and Orphanage Fithriani, Ulya; Wailah, Carissa Shofwah; Novita, Ayu Farinda; Afrianto, Dimas; Ilham, Moh
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 4 No. 2 (2024): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v4i2.23532

Abstract

This study identifies and analyzes the Da’wa strategies the Rabbunallah Surabaya Foundation implemented to build donor loyalty. The research focuses on understanding how the foundation's da’wa approach influences the relationship between the foundation and its donors, encouraging long-term commitment to supporting its social activities. Using a Grounded Theory methodology, the study adopts a qualitative case study approach, gathering data through in-depth interviews with foundation managers, donors, and related parties and observing da’wa activities. Data analysis used open and axial coding to identify key categories related to Da’wa strategies and donor loyalty. The findings reveal that the foundation's da’wa strategy involves a combination of educational, emotional, and spiritual approaches, focusing on delivering messages of goodness and the importance of sustaining charitable efforts. This strategy fosters a personal and emotional bond between the foundation and its donors. Additionally, the foundation utilizes various communication platforms, such as social media and regular meetings, to maintain transparency and provide updates on program developments. Donor loyalty is built through involvement, trust, and the fulfillment of spiritual and social expectations. In conclusion, the da’wa strategies employed by the Rabbunallah Surabaya Foundation have proven effective in cultivating donor loyalty. Active involvement in da’wa activities that touch on spiritual and social aspects plays a key role in creating lasting relationships between the foundation and its donors. This study contributes to a deeper understanding of the dynamics between foundations and donors within Islamic da’wa.
Co-Authors Abdillah, Zaki Afrianto, Dimas Ahsan, Muhamad Arbianto, Alfin Dwi Arsya, Mahfuzh Awaludin, Azrul Afrillana Aziz, Muhajir Sulthonul Febrianti, Adhelia Fithriani, Ulya Jorgy, Endin Kuntum, Rodhiyah Kuntum Masyiroh, Indah Firdausiyatul Mei Santi, Mei Mustaqiem, Ahmad Rosyidul Novita, Ayu Farinda Nur Syam Putri, Angelica Saputro, Dodik Sirajul Arifin Wailah, Carissa Shofwah Zakariya, Novie Andriani