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All Journal PROJECT (Professional Journal of English Education) Interference: Journal of Language, Literature, and Linguistics Journal Compound : Improving the Quality of English Education TELL - US JOURNAL
Altalarik, Agel
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : TELL - US JOURNAL

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THE ANALYSIS OF LINGUISTIC FEATURES OF MILO ADVERTISEMENT Ikrimah, Ikrimah; Altalarik, Agel; Luardini, Maria Arina
TELL - US JOURNAL Vol 10, No 3 (2024): September 2024
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2024.v10i3.7397

Abstract

An advertisement can be in the form of text, a picture, audio, or video and is intended to promote a certain product. Certainly, an advertisement may be analyzed in terms of the linguistic features that it contains. Linguistic features encompass the utilization of sentence structure, grammatical conventions, and mechanical elements within written communication. This analysis has an intention to find out the linguistic features of Milo advertisement, as well as the visual features, and the relationship between them. The approach that was taken was a form of description that involves monitoring the official advertisement that was available on Youtube platform then the researchers analyzed it. The result showed that there were lexical, morphological, and syntactic aspect appeared, where there were verb phrase, noun phrase, and adjective for lexical and morphological aspect, meanwhile imperative and declarative for syntactic aspect.
Co-Authors Afdalia, Tiara Aisyah, Risfa Nur Ikrimah, Ikrimah Ludwiqa, Chrizzya Maria Arina Luardini Misrita Misrita, Misrita Muhammad Zaini Natalina Asi, Natalina Paulina, Novely Esterika Perkasa, Ikhlas Abdi Pratama, Yogi Atma Ristati Sriwahyuni, Riza