Article Per Year (5 Year)
p-Index From 2021 - 2026
1.628
P-Index
This Author published in this journals
All Journal Jurnal Iso Multidisciplinary Journals Social Sciences Journal Harmonization
Sari , Sapta
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Harmonization

 1 
Strategi Komunikasi Pemasaran Makeup Artist Di Akun Instagram @Mymua1 Dalam Menjaga Kepercayaan Konsumen Ananda, Firdha Cintia; Octaviani, Vethy; Sari , Sapta
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.792

Abstract

 Marketing on social media platforms has become a key element in the marketing strategy for make up artists. In this context, the Instagram account @mymua1 is the center of attention as the main platform for interacting with consumers. This research was conducted with the aim of finding out how the marketing communication strategy for make up artists on the Instagram account @mymua1 maintains consumer trust.  The research method used was descriptive qualitative. This research uses data collection techniques through in-depth interviews, observation and documentation. The technique for collecting research information uses purposive sampling. The research results show that the marketing communication strategy implemented by @mymua1 has three theories, namely, segmentation, targeting and positioning. First, they maintain a positive impression by being friendly, not arrogant, and always listening to consumers' opinions or wishes. Second, @mymua1 maintains the quality of their services by continuing to learn and upgrade their skills. Third, @mymua1 maintains consumer trust by maintaining good communication, providing good suggestions for make up, and accepting suggestions from consumers. The conclusion of this research is that the marketing communication strategy for make up artists on the Instagram account @mymua1 in maintaining consumer trust has been running well and effectively, it can be seen that there are three marketing communication strategies being implemented by @mymua1. 
Communication In Shaping The Work Culture Of Bulog Employees In The Regional Office Of Bengkulu Astari, Indra Dini; Sari , Sapta; Endang , Anis
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.799

Abstract

Perum BULOG Bengkulu Regional Office is one of the large state-owned companies, the importance of this company to develop both the government and all levels working in it. The purpose of this study is to explain how to communicate employees in shaping the work culture of Perum Bulog Bengkulu employees. This research focuses on the communication patterns that exist in it so as to shape the current work culture of employees at the Bengkulu Regional Office of Perum Bulog using transactional theory, on 3 indicators of micro, macro and individual approaches. This research uses a qualitative method with a descriptive approach and purposive sampling technique by conducting direct interviews with 6 informants with criteria such as gender, age, position to employee tenure. The results of this study explain that communication at Perum Bulog Bengkulu Regional Office is described as a dynamic process with a free-flowing flow where Perum Bulog Bengkulu Regional Office upholds openness and smooth communication between employees. This is what makes transparency in communication between employees so that all parties can freely access the information needed to carry out their respective duties. The company shows a commitment to building an inclusive culture for all employees. This inclusive culture can be seen from the existence of equal opportunities, support for self-development, objective performance appraisal. There are various benefits for the company with this inclusive culture, such as employee motivation and enthusiasm, improving employee skills, employee knowledge and creating a positive and pleasant work environment.
Perilaku Komunikasi Remaja Pemain Game Online ‘‘Mobile Legend” Enelson, Fendi; Putra , Dilmai; Sari , Sapta
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.800

Abstract

Currently online games are very popular with almost all groups. Online games are interesting to play, in fact for some people online games have become a primary need. In the past, online games could only be enjoyed via a personal computer (PC), but as time goes by, now online games can be enjoyed anywhere and anytime via smartphone. This research aims to understand teenagers' communication behavior towards the online game "Mobile Legends" in Lubuk Durian Village, Kerkap District, North Bengkulu Regency. In today's digital era, online games have become one of the main forms of entertainment for teenagers, influencing the way they interact and communicate. This research was conducted to explore adolescent communication behavior. The research method used is a case study with a qualitative approach. Primary data was obtained through in-depth interviews and direct observation of teenagers who actively play "Mobile Legends" in the age range of 13 to 20 years. The focus of this research is the analysis of interpersonal communication behavior that occurs in the context of games and how this affects teenagers' social lives, such as the way teenagers communicate with parents and the way teenagers communicate with friends outside the game. The research results show that the use of "Mobile Legends" has various impacts on adolescent communication behavior. On the one hand, this game improves cognitive skills, motor skills and the ability to work together in teams. Teenagers can also expand their social networks and interact with friends from different countries. However, on the other hand, excessive use can cause addiction, disrupt study time, and have negative impacts on mental and physical health, such as anxiety and sleep disorders. This research provides practical insights for parents, educators and game developers in supporting the healthy and productive social and emotional development of teenagers.
Perilaku Komunikasi Remaja Pemain Game Online ‘‘Mobile Legend” Enelson, Fendi; Putra , Dilmai; Sari , Sapta
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.800

Abstract

Currently online games are very popular with almost all groups. Online games are interesting to play, in fact for some people online games have become a primary need. In the past, online games could only be enjoyed via a personal computer (PC), but as time goes by, now online games can be enjoyed anywhere and anytime via smartphone. This research aims to understand teenagers' communication behavior towards the online game "Mobile Legends" in Lubuk Durian Village, Kerkap District, North Bengkulu Regency. In today's digital era, online games have become one of the main forms of entertainment for teenagers, influencing the way they interact and communicate. This research was conducted to explore adolescent communication behavior. The research method used is a case study with a qualitative approach. Primary data was obtained through in-depth interviews and direct observation of teenagers who actively play "Mobile Legends" in the age range of 13 to 20 years. The focus of this research is the analysis of interpersonal communication behavior that occurs in the context of games and how this affects teenagers' social lives, such as the way teenagers communicate with parents and the way teenagers communicate with friends outside the game. The research results show that the use of "Mobile Legends" has various impacts on adolescent communication behavior. On the one hand, this game improves cognitive skills, motor skills and the ability to work together in teams. Teenagers can also expand their social networks and interact with friends from different countries. However, on the other hand, excessive use can cause addiction, disrupt study time, and have negative impacts on mental and physical health, such as anxiety and sleep disorders. This research provides practical insights for parents, educators and game developers in supporting the healthy and productive social and emotional development of teenagers.
Co-Authors Akbar, Ahmad Faiq Ananda, Firdha Cintia Antoni, Arif Astari, Indra Dini Endang , Anis Geronimo, Ronalds Anjrelia Narti , Sri Powandi, Okta Putra , Dilmai Putri, Neni Pahmi Susilo, Aldi Dwi Vethy Octaviani Wildani, Naufal YANTO YANTO YANTO