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All Journal Jurnal Ilmu Manajemen Profitability
Vonnylia, Vonnylia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Wistiasari, Devina; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia, Vonnylia; Tarekar, Windy Wihue; Sutjiali, Florensia
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Co-Authors Jocelyn, Nathania Styvani, Sherlyca Sutjiali, Florensia Tarekar, Windy Wihue Wistiasari, Devina