Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Jurnal Ilmu Manajemen Profitability Neo Journal of economy and social humanities Jurnal Siteba
Wistiasari, Devina
Unknown Affiliation
Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Strategi Pemasaran PT. Indofood Sukses Makmur Tbk di Pasar Internasional Wistiasari, Devina; Lilis, Lilis; Clarissa, Novia; Herliani, Herliani; Wilson, Jhon; Dikson, Dikson
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4484

Abstract

PT. Indofood Sukses Makmur merupakan perusahaan pengolahan yang terkenal di Indonesia dan juga merupakan perusahaan penghasil mi instan terbesar di dunia. Peneliti melakukan analisis terhadap Indofood dengan tujuan untuk mengetahui strategi bauran pemasaran dan Strategi Corporate Social Responsibility yang digunakan oleh PT. Indofood. Dalam strategi bauran pemasaran, Indofood menjalankan konsep pemasaran 4P, dengan tujuan memperluas merek Indofood ke luar negeri namun pemasaran produk juga harus adil, efisien dan efektif. Hal ini dimaksudkan agar setiap orang dapat mengenal dan mencoba produk tersebut dan Indofood tetap memilih strategi harga yang lebih tinggi dari kompetitor pada umumnya, dengan tetap mengutamakan kualitas produk. Dan strategi CSR yang diterapkan Indofood bertujuan untuk mendekatkan perusahaan dengan masyarakat. Indofood berpartisipasi dalam program tanggung jawab lingkungan atau sosial yang merupakan perwujudan dari misinya untuk memberikan kontribusi yang berkelanjutan bagi kesejahteraan masyarakat dan lingkungan. Kata Kunci: Bisnis Internasional, Bauran Pemasaran, Tanggung Jawab Sosial Perusahaan
Analysis of Operational Management Implementation at Kalbe Farma Tbk Wistiasari, Devina; Aswirawan, Maria Yosefina Meinadia Sekar Kinanti; Dwipananda, Rizki Fadhel
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.328

Abstract

This research analyzes the implementation of operational management in PT Kalbe Farma Tbk one of a leading pharmaceutical industry in Indonesia through the strategic location selection. Using a qualitative description approach and secondary data, this study provides a description of the Kalbe Farma’s holistic operational practice, such as integration of supply chain, human resources development, technologies. The company excels in strategic location planning, locating production and distribution centers near transportation nodes and population centers with strong market concentrations to enhance efficiency and minimize the cost of logistics. Yet, the steep rise in land prices and congestion in infrastructure etc, continue to remain as challenges. Kalbe tackles these by using digital inventory systems and strengthening partnerships with the public sector. The results illustrate that there are five key success factors for location strategy: market access, supply chain management, qualified labor force, technological assimilation, and environmentalism. Secondly, in its corporate transformation, Kalbe Farma uses a hub-and-spoke approach to optimize service location and national distribution radii. The strategic operation management such as location planning of Kalbe Farma is able to help to keep the competitive position and satisfy their customer throughout Indonesia. The following findings would provide a benchmark, which would then be of use to other manufacturing and distribution-based companies on how to shape their special rational strategies.
ANALISIS PERBANDINGAN FREKUENSI BELANJA ONLINE DAN OFFLINE PADA GENERASI Z DI BATAM MENGGUNAKAN UJI PAIRED SAMPLE T-TEST Aswirawan, Maria Yosefina Meinadia Sekar Kinanti; Adi, Roni; Bahri, M. Irvanni; Jufri, Muhammad; Lestari, Dewi; Wistiasari, Devina
JURNAL SITEBA Vol. 3 No. 1 (2025): Jurnal Sistem Informasi ITEBA
Publisher : LPPM-ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah pola konsumsi masyarakat, khususnya di kalangan Generasi Z (Gen Z) yang dikenal adaptif terhadap teknologi. Penelitian ini bertujuan untuk menganalisis perbedaan frekuensi belanja online dan offline pada Gen Z yang berdomisili di Batam, kawasan perdagangan bebas (Free Trade Zone). Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis uji T dua sampel berpasangan (paired sample t-test). Sampel penelitian terdiri dari 22 responden Gen Z yang dipilih secara purposive. Data dikumpulkan melalui kuesioner daring mengenai frekuensi belanja online dan offline dalam satu bulan terakhir. Hasil analisis menunjukkan bahwa terdapat perbedaan yang signifikan antara frekuensi belanja online dan offline (p-value = 0,031), dengan frekuensi belanja offline yang lebih tinggi. Temuan ini menunjukkan bahwa meskipun Gen Z akrab dengan teknologi, preferensi terhadap belanja langsung di toko fisik masih kuat, dipengaruhi oleh faktor kepercayaan, pengalaman sosial, dan budaya lokal. Penelitian ini memberikan implikasi bagi pelaku bisnis untuk tetap mengoptimalkan strategi pemasaran baik di kanal online maupun offline. Penelitian ini juga merekomendasikan studi lanjutan dengan cakupan sampel dan variabel yang lebih luas.
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Wistiasari, Devina; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia, Vonnylia; Tarekar, Windy Wihue; Sutjiali, Florensia
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Co-Authors Adi, Roni Bahri, M. Irvanni Clarissa, Novia Dewi Lestari Dikson, Dikson Herliani Herliani Jocelyn, Nathania Lilis, Lilis Maria Yosefina Meinadia Sekar Kinanti Aswirawan Muhammad Jufri Rizki Fadhel Styvani, Sherlyca Sutjiali, Florensia Tarekar, Windy Wihue Vonnylia, Vonnylia Wilson, Jhon