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All Journal Jurnal Pengabdian Bangsa Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Abdullah Abbas
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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AQUASCAPE TRAINING IN IMPROVING THE ENTREPRENEURIAL SPIRIT OF THE COMMUNITY OF BEREUNUT VILLAGE, SEULIMEUM DISTRICT, ACEH BEASAR DISTRICT Dedi Fazriansyah Putra; Sari Afriani; Adli Waliul Perdana; Ismarica; Siti Maulida; Suraiya Nazlia; Said Ali Akbar; Siska Mellisa; Muchlisin ZA; Muhammadar; Abdullah Abbas; Iko Imelda Arisa; Nurfadillah; Adrian Damora; Kavinta Melanie; Cut Nuzlia; Cut Dara Dewi; Ichsan Rusydi
Jurnal Pengabdian Bangsa Vol 2 No 1 (2023): SEPTEMBER 2022- FEBRUARY 2023
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v2i1.65

Abstract

Beureunut is one of the villages in Mukim Lampanah, Seulimeum ​​District, Aceh Besar Regency. This village is close to the coast and is flowed by a river which has become an eel breeding location. The potential of Beureunut Village can be an opportunity to develop the Aquascape business. The potential in the form of small fish that can be used as ornamental fish and freshwater plants that can be obtained from rivers requires innovation so that it can be further developed so that it has added value and high selling value. This service activity aims to provide knowledge and skills about Aquascape entrepreneurship to the Beurenut village community which can become economic potential in the future. This activity will be carried out in September 2022 using the methods of counseling, training and assistance in making Aquascape. The results obtained were that the participants were very active and enthusiastic in participating in this activity and the evaluation showed a change in knowledge of up to 90% compared to before participating in this training. Therefore, it is hoped that consistent assistance and supervision is needed so that this activity can be carried out independently and become a potential income for the community in the future.
Analisis Strategi Pemasaran Chatime Melalui Kolaborasi Dengan JKT 48 Dalam Meningkatkan Penjualan Audy Saomramadhan; Abdullah Abbas; Erwin Permana
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1459

Abstract

The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer appeal. This study was conducted using a descriptive qualitative approach. Research data were obtained from the results of observations and digital reviews as well as support from various secondary literature. The results of the study indicate that collaboration with JKT48 is a successful marketing strategy, especially during the Senbatsu Sousenkyo (SSK) event, which increases sales. Chatime's collaboration with JKT48 has proven effective in increasing sales through the launch of an attractive collaboration menu, the creation of exclusive merchandise, and holding events for joint promotions. This influencer marketing strategy has succeeded in utilizing the loyalty of JKT48 fans to encourage purchases of Chatime products. The author suggests that Chatime products need to continue to innovate in creating new flavor variants and unique products to maintain their appeal amidst fierce competition. And continue to conduct market research periodically, to find out the developing trends. And maximize the use of social media for promotion and interaction with consumers, especially JKT48 fans.
Co-Authors Adrian Damora Audy Saomramadhan Cut Dara Dewi Cut Nuzlia Dedi Fazriansyah Putra Erwin Permana Ichsan Rusydi Iko imelda arisa Ismarica Kavinta Melanie Muchlisin ZA Muhammadar Nurfadillah Perdana, Adli Waliul Said Ali Akbar Sari Afriani Siska Mellisa Siti Maulida Suraiya Nazlia