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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Education Achievement: Journal of Science and Research Golden Ratio of Marketing and Applied Psychology of Business SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Golden Ratio of Data in Summary Journal of Scientific Research, Education, and Technology Jurnal Administrasi Publik dan Bisnis (JaPaBis) Innovative: Journal Of Social Science Research
Hartutik, Dwi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Lastri, Novelma; Aditiya, Variza; Hartutik, Dwi; Suprasman, Suprasman; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
DIGITALISASI ORGANISASI DAN DINAMIKA KEPUASAN KERJA: ANALISIS SINTESIS TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL Hartutik, Dwi; Lastri, Novelma; Aditiya, Variza; Musdiana, Andi Desy; Suprasman, Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5821

Abstract

Abstract: Organizational digitalization has transformed workplace dynamics, influencing employee job satisfaction and performance outcomes. This study synthesizes findings from three Indonesian journal studies focusing on digital transformation, digital work environments, and human resource performance in the context of organizational modernization. Using a qualitative literature synthesis approach, the research integrates methodological and empirical insights to explore how digital adoption affects employee behavior and organizational outcomes. The findings indicate that digital technologies improve efficiency, collaboration, and flexibility, which contribute positively to employee performance. However, challenges such as digital competence gaps, technostress, and organizational adaptation remain critical issues. The study highlights that digital leadership, organizational support, and employee capability development play key roles in enhancing job satisfaction during digital transformation. This synthesis contributes to understanding how Indonesian organizations can optimize digital transformation strategies to achieve sustainable employee performance and organizational effectiveness. Keywords: digital transformation, job satisfaction, employee performance, Indonesian organizations. Abstrak: Digitalisasi organisasi telah mengubah dinamika lingkungan kerja dan memengaruhi kepuasan kerja serta kinerja karyawan. Penelitian ini mensintesis temuan dari tiga jurnal Indonesia yang membahas transformasi digital, lingkungan kerja digital, dan kinerja sumber daya manusia dalam konteks modernisasi organisasi. Dengan menggunakan pendekatan sintesis literatur kualitatif, penelitian ini mengintegrasikan wawasan metodologis dan empiris untuk memahami bagaimana adopsi teknologi digital memengaruhi perilaku karyawan dan hasil organisasi. Temuan menunjukkan bahwa teknologi digital meningkatkan efisiensi, kolaborasi, dan fleksibilitas kerja yang berdampak positif terhadap kinerja karyawan. Namun, tantangan seperti kesenjangan kompetensi digital, technostress, dan adaptasi organisasi masih menjadi isu penting. Studi ini menekankan peran kepemimpinan digital, dukungan organisasi, serta pengembangan kompetensi karyawan dalam meningkatkan kepuasan kerja selama proses transformasi digital. Kata Kunci: Transformasi Digital, Kepuasan Kerja, Kinerja Karyawan, Organisasi Indonesia.
STRATEGI PENGEMBANGAN UMKM BERBASIS INOVASI & PLATFORM DIGITAL Aditiya, Variza; Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5823

Abstract

Abstract: This study aims to synthesize findings from three recent studies discussing the development strategies of Small and Medium Enterprises (SMEs) through digital innovation, collaborative governance, and technological transformation. The analyzed studies include innovation-based SME development strategies, collaborative ecosystem approaches involving government and business actors, and digital transformation frameworks to enhance competitiveness. Using a qualitative literature synthesis method, this study examines key themes, methodologies, and outcomes across the selected research. The results indicate that digital transformation serves as a primary driver for SME competitiveness, while collaborative governance enhances institutional support and ecosystem resilience. Innovation capability, access to digital platforms, and stakeholder collaboration emerge as critical success factors. The synthesis also highlights that SMEs require not only technological adoption but also capacity building, policy alignment, and adaptive business strategies. This study contributes to the growing discourse on SME development by integrating technological, institutional, and strategic perspectives into a unified analytical framework. Keywords: SMEs Development, Digital Transformation, Collaborative Governance, Innovation Strategy. Abstrak: Penelitian ini bertujuan untuk mensintesis temuan dari tiga studi terbaru yang membahas strategi pengembangan Usaha Mikro Kecil dan Menengah (UMKM) melalui inovasi digital, tata kelola kolaboratif, dan transformasi teknologi. Studi yang dianalisis meliputi strategi pengembangan UMKM berbasis inovasi, model kolaborasi antara pemerintah dan pelaku usaha, serta kerangka transformasi digital untuk meningkatkan daya saing. Menggunakan metode sintesis literatur kualitatif, penelitian ini mengkaji tema utama, metodologi, dan hasil dari penelitian yang dipilih. Hasil menunjukkan bahwa transformasi digital menjadi faktor utama dalam meningkatkan daya saing UMKM, sementara tata kelola kolaboratif memperkuat dukungan kelembagaan dan ketahanan ekosistem usaha. Kapabilitas inovasi, akses platform digital, dan kolaborasi pemangku kepentingan menjadi faktor kunci keberhasilan. Studi ini berkontribusi dalam memperkaya diskursus pengembangan UMKM melalui integrasi perspektif teknologi, institusional, dan strategis. Kata Kunci: Pengembangan UKM, Transformasi Digital, Kolaborasi Tatakelola, Strategi Inovasi.
Digital Transformation of Public Service Malls: Enhancing Efficiency and Accessibility in the Digital Era Hartutik, Dwi; Handoko, V. Rudy; Sadono, Teguh Priyo
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1016

Abstract

This study explores the digital transformation of the Public Service Mall (PSM) in Indonesia, emphasizing its role in enhancing bureaucratic efficiency, accessibility, and public satisfaction. Employing a qualitative library research approach, the analysis synthesizes existing literature, policy documents, and case studies to comprehensively understand the concepts, strategies, and challenges associated with digitalization in public services. The findings highlight that digital transformation, particularly through integrated and user-friendly online platforms, significantly reduces procedural complexity, shortens service delivery times, and broadens access for remote and underserved communities. Key supporting technologies such as cloud computing, artificial intelligence, and robust data security are vital for effective implementation, while strong policy frameworks and inter-agency collaboration underpin sustainable development. Despite notable progress, challenges including infrastructural limitations, human resource capacity, resistance to change, and regulatory barriers must be addressed through targeted investments, capacity building, and regulatory harmonization. The study concludes that a holistic and adaptive approach, coupled with ongoing research into social impacts and regional best practices, is essential to realize the full potential of digital public services and foster inclusive, efficient, and transparent governance in the digital era.
Digitization of Business Administration as a Non-Formal Education Strategy in Improving the Administrative Competence of MSME Actors in Dumai City Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Suprasman, Suprasman; Mustafa, Said
Education Achievement: Journal of Science and Research Volume 6 Issue 3 November 2025
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v6i3.3215

Abstract

Digitization of business administration not only plays a role as a business operational instrument, but also as a means of non-formal education in improving the administrative competence of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of digitalization of business administration as a non-formal education strategy in developing the administrative competence of MSME actors in Dumai City. This research uses a qualitative approach with a descriptive design. Data was collected through in-depth interviews, observations, and documentation studies of MSME actors who participated in or were involved in digital-based administrative learning activities. The selection of informants is carried out purposively by considering the variety of types of businesses and the level of utilization of the digital administration system. Data analysis is carried out through the process of data reduction, data presentation, and thematic conclusion drawn. The results of the study show that the digitalization of business administration functions as an effective learning medium in increasing the understanding, skills, and independence of MSME actors in business administration management. The implementation of digital administration encourages record-keeping order, business accountability, and administrative decision-making capabilities. This research makes a conceptual contribution to the study of non-formal education management, especially in the development of digital-based administrative education models for MSME actors.
Co-Authors Desy Musdiana, Andi Lastri, Novelma Musdiana, Andi Desy Mustafa, Said Rudy Handoko S. Suherman Sadono, Teguh Priyo Suherman Suprasman Suprasman, Suprasman Variza Aditiya