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All Journal Pedagogi: Jurnal Ilmu Pendidikan Jurnal Kolaborasi Resolusi Konflik Indo-MathEdu Intellectuals Journal TSAQIFA NUSANTARA: Jurnal Pembelajaran dan Isu-Isu Sosial Seminar Nasional Hasil Penelitian LP2M UNM J-CEKI
Khairunniza, Liza Dwi Eftiza
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Journal : Indo-MathEdu Intellectuals Journal

 1 
Peran Perempuan Pesisir dalam Mempromosikan Wisata Bira Melalui Media Sosial Adha, Riska Aidilia; Yunisa, Yunisa; Muhajir, Abdillah Maulana Islam; Awaru, A. Octamaya Tenri; Khairunniza, Liza Dwi Eftiza
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4698

Abstract

This study aims to analyse the role of coastal women in the Bira area, Bulukumba Regency, in promoting tourism through social media and its impact on the local economy, women's empowerment, and tourism sustainability. The research uses a qualitative method with a case study design. Data was collected through in-depth interviews, participatory observation, and documentation studies, with informants selected purposively based on the criteria of coastal women who actively promote Bira tourism, have resided there for at least one year, and are willing to provide information. Data analysis was conducted through data reduction, data presentation, and thematic conclusion drawing. The results of the study show that coastal women play an important role in producing and disseminating digital content through Instagram and TikTok to increase destination visibility, facilitate accommodation promotion through digital platforms, introduce local cultural identity through products such as woven fabrics, and build tourist attraction through direct interaction with tourists. This role has an impact on increasing MSME income, opening up employment opportunities for women, strengthening digital skills, and preserving local culture. This study recommends strengthening digital literacy training, forming women's business groups, and developing community-based tourism promotion to support women's empowerment and coastal tourism sustainability.
Perempuan Kajang dalam Sebagai Penjaga Nilai Etika dan Moral di Tengah Arus Wisata Digital Renaldi, Renaldi; Kartini, Kartini; Sasha, Andi; Awaru, Andi Octamaya Tendri; Khairunniza, Liza Dwi Eftiza
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4742

Abstract

Online tourism and social media have transformed the way people view and experience local culture, including the Kajang Dalam indigenous community, which maintains strict ethical, moral, and modesty rules. The purpose of this study is to demonstrate how Kajang Dalam women maintain and disseminate traditional values amidst digital trends that drive increased tourist visits. The study will also examine how they communicate through visual representations that often do not align with the cultural context. This research utilizes qualitative methods by conducting semi-structured interviews with indigenous women, tourism practitioners, and purposively selected traditional leaders. To analyze the data thematically, source triangulation and cross-checking with informants were used to ensure credibility. The results show that Kajang Dalam women maintain moral values, regulate social etiquette, and are active cultural interpreters, asserting customary boundaries within digital tourism practices. They reprimand moral violations, educate tourists, and limit the use of technology in certain traditional areas, serving as a bridge between tradition and change. The results suggest that women play a strategic role in maintaining cultural resilience and strengthening community identity amidst the digitalization of tourism.
Co-Authors A. Octamaya Tenri Awaru Adha, Riska Aidilia Aim Abdulkarim Arfah, Nur Ismi Awaru, Andi Octamaya Tendri Bunyamin Maftuh Kartini Kartini Muhajir, Abdillah Maulana Islam Renaldi Renaldi Ropu, Muh. Homsur Homang Sari Sri Handani Sasha, Andi Setiadi, Elly Malihah Sofia Sofia, Sofia Torro, Supriadi Yasmin, Isra Raihan Putra Yunisa, Yunisa