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All Journal Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Mutiara Ilmu Akuntansi Transformasi: Journal of Economics and Business Management Master Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan
Emmelia Nadira Satiti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Peningkatan Pendapatan Business to Business (B2B) Berbasis SWOT di Bolobake Beben Adiyanto; Emmelia Nadira Satiti; Sugiman Sugiman
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7838

Abstract

Revenue improvement in the pastry business is not only determined by product quality but also by the company’s ability to provide services with distinctive value that align with the needs of business partners. This study aims to evaluate internal and external factors influencing the development of service differentiation strategies through SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and to formulate strategic recommendations for increasing revenue through customer satisfaction, loyalty, and sustainable business relationships. This research employs a descriptive qualitative method with a case study approach at Bolobake, located in Manahan, Surakarta, Central Java. Data were obtained through semi-structured interviews, observations, documentation, sales reports, customer information, partnership documents, company archives, and relevant scientific references. Data credibility was maintained through source and technique triangulation. The analysis was conducted using the Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, and SWOT analysis. The results indicate that Bolobake obtained an IFAS score of 3.00 and an EFAS score of 3.38, with a SWOT coordinate position of (1.50; 0.21), placing the company in Quadrant I (Strength–Opportunity) or an aggressive strategy position. This condition indicates that the company’s internal strengths can be optimized to capitalize on external opportunities. The recommended strategies include developing custom order services, increasing ordering flexibility, accelerating customer communication, and strengthening business partnerships to encourage repeat transactions, expand business networks, and achieve sustainable revenue growth.
Pengembangan Agro Eduwisata melalui Inovasi Paket di Agrowisata Jambu Merah (Puja) Kecamatan Ngargoyoso Kabupaten Karanganyar Kusumasari Dwi Pertiwi; Emmelia Nadira Satiti; Darmaesti Darmaesti
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1211

Abstract

This research aims to analyze the development of agro-edutourism package innovations as an educational tourism segment and identify supporting and inhibiting factors in the management of Guava Merah Agrotourism (PUJA). This study uses a qualitative descriptive approach conducted at Guava Merah Agrotourism (PUJA), Ngargoyoso District, Karanganyar Regency. Data were obtained through observations, in-depth interviews with managers, local communities, and visitors, as well as documentation. Data validity was tested through source, method, and researcher triangulation. Data analysis included data reduction, data presentation, and conclusion drawing. The results show that Guava Merah Agrotourism (PUJA) has developed seven agro-edutourism packages: Earth, Tunas, Sari, Harvest, Creation, Preneur, and Sustainable Packages. Each package integrates cultivation, product processing, entrepreneurship, and agricultural waste management to provide interactive learning experiences, particularly for students. Supporting factors include attractive natural potential, guava commodities, community support, and visitor enthusiasm. Inhibiting factors include limited facilities, weather-dependent open areas, limited human resources, and suboptimal promotion and visit management. These innovations increase destination value by integrating education, recreation, and direct field experiences while diversifying activities and strengthening PUJA’s competitiveness as an agriculture-based educational tourism destination.
Pengaruh Kinerja Karyawan dan Kualitas Pelayanan terhadap Pengalaman Tamu di Sunsetfalls Gardens and Resort Magelang Indra Wibowo; Emmelia Nadira Satiti; Titik Akiriningsih; Sugiman Sugiman
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 4 (2026): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i4.2596

Abstract

This study aims to analyze the effects of employee performance on guest experience, the effect of service quality on guest experience, and the simultaneous effects of both variables at Sunsetfalls Gardens and Resort Magelang. The study employed a quantitative approach with an associative design and a cross-sectional method. Data were collected from 100 respondents selected through purposive sampling, with the criteria that respondents had used the resort’s facilities or services and had direct interactions with employees. Data were gathered using a five-point Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The findings indicate that perceived employee performance has a positive and significant effect on guest experience, with a regression coefficient of 0.372, a t-value of 5.056, and a significance level of <0.001. Service quality also has a positive and significant effect on guest experience, with a regression coefficient of 0.436, a t-value of 8.625, and a significance level of <0.001. Simultaneously, employee performance and service quality significantly affect guest experience, as indicated by an F-value of 71.165 and a significance level of <0.001. The Adjusted R Square value of 0.586 indicates that the two independent variables explain 58.6% of the variation in guest experience, while the remaining 41.4% is attributable to other factors outside the research model. Based on the Standardized Coefficients Beta, service quality has a relatively stronger effect on guest experience than perceived employee performance, with a Beta value of 0.588. These findings indicate that improving guest experience requires continuous efforts to strengthen employee performance and enhance service quality.
Pengaruh E-Wom di Tripadvisor terhadap Keputusan Konsumen dalam Menginap di PO Hotel Semarang Elfa Anggraini; Emmelia Nadira Satiti; Ida Ayu Kade Rachmawati K
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 3 (2025): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i3.5569

Abstract

Advances in digital technology have triggered changes in consumer behavior, particularly in decision-making in the hospitality industry, including in choosing accommodation. Online reviews on platforms such as Tripadvisor have become the main reference for prospective guests in assessing hotel quality. The purpose of this study is to determine the influence of the dimensions of Electronic Word of Mouth (E-WOM), consisting of intensity, valence, content, and rating, on consumers' decisions to stay at PO Hotel Semarang. This study applies a quantitative approach using descriptive methods. Data collection techniques were carried out through observation and the distribution of online questionnaires to 96 respondents who had stayed at or accessed reviews of PO Hotel Semarang on the Tripadvisor platform. The findings of this study show that all dimensions of Electronic Word of Mouth (E-WOM) have a positive and significant effect on the decision to stay. The dimensions of valence and rating are the most dominant factors in shaping consumer decisions. These findings indicate that digital marketing strategies through online reviews can significantly shape consumer perceptions. The QR code strategy used by PO Hotel Semarang to facilitate access to reviews proved effective in building consumer engagement and strengthening the hotel's online reputation. Therefore, hotel management is advised to manage and encourage positive reviews and enrich review content to enhance the hotel's credibility and reputation digitally.
Peran Purchasing dalam Menunjang Pengadaan Bahan Makanan untuk Operasional Kitchen di Padma Resort Legian Engellica Theresia; Emmelia Nadira Satiti; I Gusti Ayu Agung
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i4.5571

Abstract

Purchasing plays a role in ensuring the availability of food ingredients with good quality and efficient costs, managing risks, supporting product innovation, and increasing efficiency in the food procurement process, with such an important role the hotel industry continues to strive to improve purchasing capabilities and competencies in order to be better in the food procurement process. Purchasing together with its duties and sections must understand and know and organize food procurement activities with clearly coordinated concepts and planning patterns and satisfactory and responsive services in any situation faced by both fellow employees and hotel guests. This type of research is descriptive qualitative with a Phenomenological approach. In this study, an interview method was used with 4 informants who were purchasing officers and receiving at Padma Resort Legian. This study aims to determine the role of purchasing in supporting the need for food procurement for kitchen operations at Padma Resort Legian. From the interview results, it can be concluded that the procurement of food ingredients for kitchen operations at Padma Resort Legian, which includes processing purchase requests, selecting suppliers, giving instructions to suppliers and receiving food ingredients, has been carried out correctly and in accordance with the Standard Operating Procedures (SOP) at Padma Resort Legian. Supplier selection has also been carried out in accordance with the Standard Operating Procedures (SOP) at Padma Resort Legian, but purchasing must be more careful in selecting and determining suppliers to avoid inconsistent delivery of food ingredients in terms of time, quantity, and quality of the food ingredients.
Pengaruh Daya Tarik, Fasilitas dan Aksesibilitas Wisata terhadap Kepuasan Wisatawan di Sendang Kun Gerit Gemolong Sragen Fety Yuliyanti; Emmelia Nadira Satiti; Jasanta Peranginangin
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6614

Abstract

Sendang Kun Gerit is a nature-based tourism destination built around a natural spring, located in Jatibatur Village, Gemolong Subdistrict, Sragen Regency, and visitor numbers there climbed steadily through 2026. That growth in visits, however, has not automatically translated into higher satisfaction, since tourists kept raising concerns about supporting facilities and the condition of access roads to the site. This study set out to measure how tourist attraction, facilities, and accessibility affect visitor satisfaction at the destination, both individually and combined. A quantitative survey design was applied, drawing on 60 respondents selected through accidental sampling among tourists who had already visited the location. Primary data came from a Likert-scale questionnaire, supported by field observation and documentation, then processed through multiple linear regression using SPSS version 30. Classical assumption tests confirmed the model was free from autocorrelation, multicollinearity, and heteroscedasticity, making it suitable for hypothesis testing. The F test showed that all three variables jointly had a significant effect on tourist satisfaction (F = 115.049, Sig. = 0.000), with the model accounting for 86 percent of the variation in satisfaction (R² = 0.860). Partial testing, though, told a different story, only facilities showed a significant effect (t = 8.920, Sig. = 0.000), while tourist attraction (Sig. = 0.520) and accessibility (Sig. = 0.082) did not reach significance at the 5 percent level. These results point to facilities as the most decisive factor shaping tourist satisfaction at Sendang Kun Gerit, suggesting that improving supporting infrastructure should become the management's main priority going forward.
Pemanfaatan Media Sosial Instagram Sebagai Strategi Promosi Destinasi Wisata Situ Rawa Gede di Kecamatan Sukamakmur Kabupaten Bogor Riky Kurniawan; Emmelia Nadira Satiti; Muhlis Muhlis
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6640

Abstract

This study was initiated by the less-than-optimal management of the official Instagram account of the Situ Rawa Gede tourist destination in Sukamakmur District, Bogor Regency. Although the destination has strong natural appeal, interaction on its official account remains lower than that of several comparable tourism accounts. The study describes how Instagram is used as a promotional strategy and identifies the factors that support or hinder its implementation. The analysis draws on Davis and Adam's utilization concept, social media as a marketing communication channel, and the AISAS model (Attention, Interest, Search, Action, Share). A descriptive qualitative case-study approach was applied. Data were collected through interviews with destination managers, the social-media administrator, and visitors, supported by observation, documentation, and a literature review. The findings indicate that Instagram is utilized through visual-content presentation, interaction with followers, posting-frequency management, and audience targeting. Its implementation is still constrained by limited human resources and supporting facilities. Instagram has therefore contributed to the promotion of Situ Rawa Gede, although more consistent, measurable, and structured management is required to optimize promotional outcomes.
Strategi Hotel Manager dalam Meningkatkan Excellent Service terhadap Kepuasan Tamu di Nata Azana Hotel Solo Romli Iswahyudi; Emmelia Nadira Satiti; Suparwi Suparwi
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6707

Abstract

The increasingly competitive hotel industry requires hotels to deliver excellent service to enhance guest satisfaction. Hotel Manager’s strategies for improving excellent service, describe its implementation, and examine its impact on guest satisfaction at Nata Azana Hotel Solo. This study employed a qualitative approach using a descriptive method. The findings indicate that the Hotel Manager implements the management functions of Planning, Organizing, Actuating, and Controlling (POAC), supported by standard operating procedures, employee training, interdepartmental coordination, regular briefings, performance evaluations, and service quality supervision. The implementation of excellent service fulfills the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy, as reflected in facility quality, service accuracy, prompt responses, professionalism, and employees’ concern for guests' needs. These strategies have positively influenced guest satisfaction, as evidenced by increased guest loyalty, repeat visits, and positive reviews on digital platforms. Therefore, the effective implementation of management functions plays a significant role in improving service quality and guest satisfaction at Nata Azana Hotel Solo.
Co-Authors Beben Adiyanto Darmaesti Darmaesti Elfa Anggraini Engellica Theresia Fety Yuliyanti Gloria Nancyska Mourina I GUSTI AYU AGUNG Ida Ayu Kade Rachmawati K Indra Wibowo Jasanta Peranginangin Kris Cahyani Ermawati Kusumasari Dwi Pertiwi Muhlis Muhlis Nailafatul Ayu Dindri Octaviani Gita Putri Pradipta, Made Prasta Yostitia Riky Kurniawan Romli Iswahyudi Sugiman Sugiman Suparwi Suparwi Titik Akiriningsih Vindra Akbar Jati Kusuma