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All Journal Kanal : Jurnal Ilmu Komunikasi International Journal of Artificial Intelligence Research Jurnal Wacana Ekonomi Khazanah Sosial Journal of Economics and Business UBS
Fauziah, Hanifah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Propaganda and Transformation of Kejawen Society Beliefs: A Study in The Community of Sukowiyono Village Fauziah, Hanifah; Kalaloi, Abdul Fadli
Kanal: Jurnal Ilmu Komunikasi Vol 13 No 1 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i1.1794

Abstract

Abstract Propaganda is a communication used by an organized group to create active or passive participation in the actions of a mass audience. The author sees that propaganda occurs because of the existence of a government in an area. The government is the main reason for the transformation of values ​​in society. This happens because there is an activity carried out by the government to convey the government's own policies and objectives. The activities carried out can be in the form of propaganda. This research was conducted with the aim of describing the propaganda, in particular the techniques used as a means of transforming the Sukowiyono Village community. This research uses qualitative research methods using interview techniques as a way of collecting data. Interviews were conducted with religious figures and followers of Kejawen Islam in Sukowiyono Village. The research results show that the transformation of the Sukowiyono Village community gave rise to new Kejawen variations which were formed from the integration of new values ​​and Kejawen. Propaganda techniques are used to achieve goals effectively and efficiently. In the case of the transformation of the Sukowiyono Village community, several types of propaganda were carried out jointly and the media through da'wah was continuously used to disseminate information and government policies.
Determinants of generation Y actual purchasing of organic coffee: A SEM-PLS approach Hermina, Tinneke; Fauziah, Hanifah
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.098 KB) | DOI: 10.29099/ijair.v6i1.389

Abstract

Environmental issues have now become a global problem, which requires people to try to be more aware and integrate environmentally friendly aspects into their daily lives. Each agenda in the SGDs has goals and objectives related to humanity because the basic goals of sustainable development have a foundation, namely people, planet, prosperity, peace, and partnership. The MSME sector that contributes to preserving the environment to reduce environmental issues is the MSME Coffee sector. The contribution of MSME Coffee in preserving the environment is by utilizing coffee husks as compost. The quantitative research method adopts a descriptive approach to describe the situation to be studied with support in the form of literature studies to strengthen the results of the researcher's analysis in conclusion. In addition, the verification method to test the truth of the hypothesis is carried out by collecting data in the field to analyze the relationship of each variable. The results of the study explain that respondents have morals because they have a sense of responsibility to the environment as millennial consumers. The form of concern for the environment is done by changing consumption patterns, namely buying environmentally friendly coffee.
A Review of Tax Imposition on Endorsement Activities by Influencers in Garut Regency Alkausar, Muslim; Fauziah, Hanifah; Rismanto, Hilman; Ervianisya, Veraghina
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41964

Abstract

The increasing existence of influencers along with the increasing use of social media has become a new phenomenon because it is considered very promising in terms of the income earned. The higher the level of popularity of an influencer, the higher the endorsement rates charged. The income earned in a year by influencers from endorsement activities is indicated to exceed Non-Taxable Income (PTKP) so that it can be considered a tax object. This research aims to find out about the imposition of tax on endorsement activities by Instagram celebrities in Garut Regency. This type of research is qualitative using a critical study approach. This research analyzes primary data from interviews with five influencers who live in Garut. The results of this research show that an overview of the taxation of endorsement activities by celebgrams in Garut district can be obtained through endorsement activities carried out by influencers amounting to IDR 10,000,000 and where three influencers have a NPWP and two people who do not have a NPWP will be deducted by the agency or provider of income as VAT. This shows that endorsement activities carried out by influencers are one of the state tax activities. Compliance with tax payments for endorsement activities when compared with the provisions of the applicable tax law is still not working well, so it is hoped that the Government can clarify regulations regarding the imposition of tax on endorsement activities to avoid the loss of potential tax that could be received.
Hard Skill of Human Resource Enhances Innovation Individual Capability at Coffee Small Medium Entreprises Fauziah, Hanifah; Hermina, Tinneke; Basit, Acep Abdul; Alkautsar, Muslim; Wufron, Wufron
Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i2.42357

Abstract

The purpose is to analyze the effect of hard skills on innovation individual capabilities at coffee small and medium enterprises. Data collection was carried out by census sampling of 45 respondents at 17 coffee SMEs. The results of the questionnaire were returned and valid. Simple regression linear analysis used for data processing. The research results show that individual innovation capability among coffee SMEs in is influenced by hard skills. The ability to use software and the internet, utilize tools and equipment, as well as conceptual thinking, can trigger the implementation of innovations and problem-solving in coffee processing for coffee SMEs. Thus, the actor of coffee SMEs can enhance their hard skills, as these skills play a crucial role in supporting their success, innovation, and sustainable growth in this competitive and rapidly evolving industry.
Impulse Buying dalam Perspektif Ritel Modern: Sebuah Analisis Empiris terhadap Price Discount dan In-Store Display Hermina, Tinneke; Kurniawan, Deri Alan; Fauziah, Hanifah; Wufron, Wufron; Sundapa, Deden
Journal of Economics and Business UBS Vol. 14 No. 4 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i4.2786

Abstract

Penelitian ini bertujuan untuk mengkaji peran potongan harga, penataan produk di dalam toko (in-store display), dan minat pembelian impulsif, serta menganalisis pengaruh potongan harga dan in-store display terhadap minat pembelian impulsif di Alfamart Cabang Ciledug 1 Garut. Metode yang digunakan dalam penelitian ini adalah metode deskriptif untuk menggambarkan kondisi variabel, serta metode asosiatif kausal untuk menjelaskan hubungan sebab-akibat antar variabel. Populasi dalam penelitian ini berjumlah 96 responden yang dipilih menggunakan teknik accidental sampling. Analisis data dilakukan dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara umum, responden memberikan tanggapan positif terhadap potongan harga, penataan produk dalam toko, dan minat pembelian impulsif. Hal ini mengindikasikan bahwa strategi promosi dan penawaran harga yang diberikan oleh Alfamart mampu meningkatkan minat pembelian secara impulsif. Namun, berdasarkan hasil pengujian hipotesis, potongan harga tidak berpengaruh secara signifikan terhadap minat pembelian impulsif. Sebaliknya, in-store display berpengaruh signifikan, dan secara simultan potongan harga dan in-store display berpengaruh signifikan terhadap minat pembelian impulsif di Alfamart Cabang Ciledug 1 Garut.
What Drives Customers to Choose Branchless Banking? An Empirical Study Using the Analytic Hierarchy Process Kusmiati, Eti; Alam Hamdani, Nizar; Fauziah, Hanifah; Mariam Kurniati, Dinar; C. Resmi, Melly
Khazanah Sosial Vol. 7 No. 3 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i3.45477

Abstract

This study aims to analyze customer preferences in choosing Branchless Banking services by examining various perceptions that influence their decision-making. The research focuses on four key factors: Perceived Ease of Use, Perceived Trust, Perceived Usefulness, and Perceived Risk. The Branchless Banking services evaluated in this study include BRILink, Agen46, and Mandiri Agen, platforms developed by major banks in Indonesia to expand financial services through agent-based networks. A mixed-methods approach was employed, combining quantitative analysis using the Analytic Hierarchy Process (AHP) and the Expert Choice software with qualitative insights to enrich the interpretation of results. Data were collected from 100 respondents with experience using all three services, ensuring a relevant and comprehensive evaluation. The findings reveal that Perceived Ease of Use is the most dominant factor influencing customer choice, with a weight of 39.40%, followed by Perceived Usefulness at 23.90%. Trust ranked third at 22.30%, while Risk had the lowest weight at 14.30%. Further analysis indicates that BRILink is the most preferred branchless banking service, scoring the highest (45.5%) across all criteria: Perceived Ease of Use, Perceived Usefulness, Trust, and Risk. These results suggest that BRILink aligns best with customer expectations across the evaluated dimensions. The study offers strategic insights for financial institutions to enhance agent banking services through a customer-centric approach.
Co-Authors Abdul Fadli Kalaloi alkausar, muslim Alkautsar, Muslim Basit, Acep Abdul C. Resmi, Melly Ervianisya, Veraghina Hamdani, Nizar Alam Hermina, Tinneke Kurniawan, Deri Alan Kusmiati, Eti Mariam Kurniati, Dinar Rismanto, Hilman Sundapa, Deden Wufron Wufron