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All Journal Journal of International Conference Proceedings Jurnal Riset Ilmiah
Arisandi, Edi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Brand Loyalty through Brand Image as an Intervening Variable Arisandi, Edi
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.1999

Abstract

Consumers will judge the quality of a product by experience. A positive experience will result in a positive assessment of the brand that has been used. Companies must maintain a positive consumer experience through the brands. The experience of using a brand will produce opinions, attitudes, and aspects of consumer behavior. A good experience in using a brand will make consumers loyal to the brand; it can impact the company’s sustainability. This study aims to determine the impact of product quality, customer value, and brand experience on brand loyalty through brand image. The sampling method uses non-probability sampling with a purposive sampling method—data retrieval using survey methods. The analysis technique used is Partial Least Square Analysis Structural Equation Modeling (PLS-SEM) using SmartPLS 3. The results are that customer value & brand experience has have a significant effect on brand image, and product quality has no significant effect on brand image & brand loyalty. Customer value has no significant effect on brand loyalty, and brand experience & brand image have a significant effect on brand loyalty. Product quality, customer value, and brand experience have no significant on brand loyalty through brand image.
ANALISIS PENGARUH FASILITAS, SUASANA, KONDISI TEMPAT,  KEPUASAN  TERHADAP KINERJA PEGAWAI PADA KANTOR  DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BALANGAN Hidayatullah, Syarif; Maulana, Erfan; Arisandi, Edi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1477

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh Fasilitas, Suasana, Kondisi Tempat, dan Kepuasan Kerja terhadap Kinerja Pegawai di Kantor Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Balangan. Metode yang digunakan adalah regresi linier berganda dengan bantuan SPSS. Populasi penelitian mencakup seluruh pegawai, baik PNS maupun honorer, dengan sampel sebanyak 56 orang yang dipilih menggunakan teknik probability sampling. Data dikumpulkan melalui kuesioner. Hasil uji simultan (ANOVA) menunjukkan bahwa variabel Fasilitas (X1), Suasana (X2), Kondisi Tempat (X3), dan Kepuasan Kerja (X4) secara bersama-sama berpengaruh signifikan terhadap Kinerja Pegawai. Nilai koefisien determinasi (R square) sebesar 0,898 mengindikasikan bahwa 89,80% variasi Kinerja Pegawai dapat dijelaskan oleh keempat variabel bebas tersebut. Sisanya sebesar 10,20% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dengan demikian, fasilitas kerja, suasana lingkungan, kondisi tempat, dan kepuasan kerja merupakan faktor penting dalam meningkatkan kinerja pegawai di instansi tersebut.
Co-Authors Syarif Hidayatullah