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All Journal Golden Ratio of Marketing and Applied Psychology of Business Literacy : International Scientific Journals of Social, Education, Humanities Trending: Jurnal Manajemen dan Ekonomi Nusantara Community Empowerment Review Ekonomi Keuangan Syariah dan Akuntansi Pajak
Afifatus Sholikhah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Pengaruh Organizational Citizenship Behavior (OCB) dan Determinan Kompensasi Terhadap Kinerja Karyawan Samsat Krian Auly Fadilah Permata Sari; Afifatus Sholikhah; Chintiya Wulandari; Ucyk Nurul Farida; Ninik Fauziyah; Putri Yunisya Cherlina Pratama
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2816

Abstract

In an era that continues to grow, competition in the business world is increasing rapidly, rapid development and preparation for the global economy encourage workers to be more competitive. This research aims to examine the effect of independent variables, namely Organizational Citizenship Behavior (OCB) and Compensation Determinants on the dependent variable, namely Employee Performance. This study uses a quantitative approach, data collection is done by distributing questionnaires to employees of the Krian samsat. The sample in this study amounted to 50 employees. Data analysis in the study was processed using the help of Partial Least Square (PLS) version 4.0. The results showed that organizational citizenship bahavior has a positive but insignificant effect on the performance of Krian samsat employees and compensation determinants have a positive and significant effect on the performance of Krian samsat employees
Strategi Peningkatan Daya Saing Pukis Mart: Digital Marketing dan Redesain Kemasan Gunawan, Zulfaa; Afifatus Sholikhah; Zahra Gunawan; Moh. Arrijal Ilman Nafi’; Khairunnisa Panglipuring Tyas; Erly Eka Anindya Putri
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1226

Abstract

Pengabdian masyarakat ini berfokus pada pengembangan UMKM Pukis Mart di Bluru Kidul, Sidoarjo. Proses ini melibatkan survei dan wawancara langsung dengan pemilik usaha untuk mengumpulkan data dan informasi. Pengamatan dilakukan di lokasi penjualan untuk memahami faktor hambatan yang dihadapi oleh UMKM Pukis Mart, yang pada awalnya menjual produk tanpa merek. Upaya yang dilakukan untuk meningkatkan daya saing UMKM meliputi re-desain kemasan, varian rasa, dan pemasaran digital. Faktor-faktor yang mempengaruhi daya saing mencakup jaringan usaha, inovasi produk, dan persaingan usaha. Melalui adanya redesain kemasan dan pengembangan varian rasa, diharapkan UMKM Pukis Mart dapat meningkatkan daya saing dan kekuatan produknya. Novelty pengabdian masyarakat ini terletak pada penerapan strategi pemasaran dan inovasi produk untuk meningkatkan daya saing UMKM dalam industri kuliner. This community service focuses on developing the Pukis Mart MSMEs in Bluru Kidul, Sidoarjo. This process involves surveys and direct interviews with business owners to collect data and information. Observations were carried out at sales locations to understand the obstacles faced by Pukis Mart MSMEs, which initially sold unbranded products. Efforts made to increase the competitiveness of MSMEs include packaging redesign, flavor variants, and digital marketing. Factors that influence competitiveness include business networks, product innovation, and business competition. Through packaging redesign and the development of flavor variants, it is hoped that Pukis Mart MSMEs can increase the competitiveness and strength of their products. The novelty of this community service lies in implementing marketing strategies and product innovation to increase the competitiveness of MSMEs in the culinary industry.
Pengaruh Rating dan Ulasan Pelanggan di E-commerce Terhadap Keputusan Pembelian Skincare Somethinc pada Konsumen di Prambon Imamatuz Zakiyah; Afifatus Sholikhah; Ummi Lathifatus Sholichah; Nur Qomariyah; Nuriya Sinta Dewi; Heni Nur Aidah; Sandy Bramantyo
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 1 No. 3 (2024): Juli : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v1i3.205

Abstract

The evolution of technology has changed consumer behavior, especially in terms of online shopping in e-commerce, which has resulted in marketplace platform competition increasing significantly. This study aims to examine the effect of customer ratings and reviews on purchasing decisions on Somethinc skincare products in Prambon sub-district, Sidoarjo Regency. This research adopts quantitative methods. Data were analyzed using SPSS software. The results showed that there was a positive and significant influence between ratings on purchasing decisions, as well as customer reviews also showed a positive and significant influence on purchasing decisions for Somethinc products in e-commerce.
Improving Market Performance in The Digital Era: The Role of Collaboration, Marketing Innovation Sholihah, Zilfatus; Pujianto, Wahyu; Boyaz, Jeziano Rizkita; Afifatus Sholikhah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1296

Abstract

This study analyzes the influence of collaboration, marketing innovation, and organizational creativity on market performance in the digital era, with entrepreneurial innovation as a moderator variable. This research was conducted in Sidoarjo and Surabaya, using quantitative methods and SmartPLS to test research hypotheses. Data collection was carried out by distributing questionnaires designed by researchers. The results of this study show that collaboration marketing innovation does not influence market performance where collaboration has a gap in market performance. In contrast, organizational creativity has a significant influence on market performance, where organizational creativity is considered to be able to develop a company's innovation.
The Mediating Role of Innovation Capability to Improve Knowledge Sharing on Smess Performancce Faizzatur Rochma; Ayu Lucy Larassaty; Nafia Ilhama Qurratu’aini; Afifatus Sholikhah
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i3.2036

Abstract

This study aims to analyze the role of Knowledge sharing to improve SME Performance Small and Medium Enterprises (SMEs) in Sidoarjo by considering Innovation capability as a mediating variable. Using a quantitative method with an explanatory approach, data were collected from 31 respondents with a questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings show that knowledge sharing has a significant influence on improving SME performance. However, innovation capability does not contribute directly to improving performance, but rather acts as a supporting factor in the continuous innovation process. The findings underscore the importance of building an effective knowledge sharing culture as a key strategy in enhancing SME competitiveness amidst evolving market dynamics.
Co-Authors Auly Fadilah Permata Sari Ayu Lucy Larassaty Boyaz, Jeziano Rizkita Chintiya Wulandari Erly Eka Anindya Putri Faizzatur Rochma Gunawan, Zulfaa Heni Nur Aidah Imamatuz Zakiyah Khairunnisa Panglipuring Tyas Moh. Arrijal Ilman Nafi’ Nafia Ilhama Qurratu’aini Ninik Fauziyah NUR QOMARIYAH Nuriya Sinta Dewi Pujianto, Wahyu Putri Yunisya Cherlina Pratama Sandy Bramantyo Sholihah, Zilfatus Ucyk Nurul Farida Ummi Lathifatus Sholichah Zahra Gunawan