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PENINGKATAN KESADARAN MASYARAKAT TENTANG PERILAKU MEROKOK TERHADAP RISIKO TERJADINYA HIPERTENSI SERTA MASALAH KESEHATAN RONGGA MULUT MELALUI WEBINAR Riolina, Ana; Hernawan, Budi; Amanu, Fahrul Mahardian; Nur’aini, Fatla; Sabrina, Rifda Muthia; Pratama, Rafika Surya; Gonzales, Nico; Kencana, Nabila Safhira Titan; Pertiwi, Arum Setya; Prestiaji, Unggul; Tiaradita, Lutfiana Chrisma; Syafi’ie, Muhammad; Mustipralampito, Firman; Irawan, Irvincha Aura Fasya; Yamsun, Rahmat Dani; Niza, Solikhatin; Nurhayati
Jurnal Pengabdian Masyarakat Medika Vol 1. No. 2, September 2021
Publisher : Universitas Muhamamdiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.311 KB) | DOI: 10.23917/jpmmedika.v1i2.346

Abstract

ABSTRAK Permasalahan kesehatan sering dialami oleh masyarakat baik disadari ataupun tidak disadari. Permasalahan kesehatan dapat terjadi karena pola hidup yang kurang baik. Kurangnya aktivitas fisik, merokok, dan mengkonsumsi gula secara berlebihan dapat menimbulkan penyakit seperti hipertensi. Pengobatan hipertensi dapat memeberikan pengaruh bagi lingkungan rongga mulut. Tujuan dari kegiatan ini adalah untuk mengetahui gambaran pengetahuan masyarakat sekitar lingkungan tempat tinggal tim penulis terkait hipertensi dan masalah kesehatan gigi dan mulut beserta faktor risikonya sebelum dan setelah dilakukan pemberian edukasi kesehatan melalui seminar tentang materi terkait. Hasil memeperlihatkan rata-rata hasil skor ujian sebelum pemberian edukasi (89%) dan sesudah pemberian edukasi (97%). Dari hasil dapat disimpulkan bahwa ada perbedaan yang signifikan dari pengetahuan masyarakat terkait hipertensi dan masalah kesehatan gigi dan mulut beserta faktor risikonya, sebelum dan setelah dilakukan intervensi berupa pemberian edukasi kesehatan melalui seminar online (p < 0,05).   ABSTRACT Health problems are often consciously or unconsciously experienced by the public. Health problems can occur because of an unfavorable lifestyle. Lack of physical activity, smoking, and consumption of excessive sugar can cause diseases, such as hypertension. The treatment for hypertension can give an effect on the oral cavity. The purpose of this study is to see the knowledge regarding hypertension, oral health problems, and their risk factors of the people who live in the same areas as the researchers before and after providing health education about the issue on webinar.  The results of the study are seen from the average score of the tests that were taken before giving health education (89%) and after giving health education (97%) on the study group. From the results of the study, it can be concluded that there are significant differences in the knowledge of the public regarding hypertension and oral health problems and their risk factors before and after the intervention of providing health education on the online seminar (p < 0.05).
The Implementation of the Service Marketing Mix (7P) as a Service Marketing Strategy in Hospitals: A Literature Review Intan Permatasari, Uci; Novirwan, Ulfa; Umchudloh, Umchudloh; Prestiaji, Unggul; Rohendi, Rohendi
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2257

Abstract

Hospitals as service organizations face increasingly complex challenges in managing healthcare service marketing amid rising patient expectations regarding service quality and experience. One relevant approach in hospital service marketing is the service marketing mix (7P), which includes product, price, place, promotion, people, process, and physical evidence. However, existing studies indicate that the implementation of the service marketing mix (7P) in hospitals remains largely partial and lacks strategic integration. This study aims to analyze the implementation of the service marketing mix (7P) as a service marketing strategy in hospitals through a literature review approach. A narrative–analytical literature review was conducted by examining 20 relevant national and international journal articles retrieved from the Google Scholar, Scopus, and Garuda databases. The analysis employed a thematic approach to identify implementation patterns, the role of each 7P element, and the implications of service marketing mix integration for patient experience, satisfaction, and loyalty. The findings reveal that although the service marketing mix (7P) has been widely adopted in hospital marketing studies, its practical implementation remains insufficiently integrated. The people, process, and physical evidence elements play a dominant role in shaping patient experience, while the lack of integration among the 7P elements contributes to service inconsistency and low patient loyalty. This study highlights the importance of positioning the service marketing mix (7P) as an integrated, patient-experience-oriented service marketing strategy to enhance marketing effectiveness and hospital competitiveness.