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All Journal Jurnal Manajemen Terapan dan Keuangan International Journal of Information Techonology and Education (IJITE) International Journal of Multidisciplinary Approach Research and Science
Monoarfa, Haris
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Immunology & microbiology Social Sciences Other

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Implementation of Merdeka Belajar Policy: Constraints in the Pancasila Students Profile Strengthening Project Walukow, Maria R.; Naharia, Orbanus; Wullur, Mozes N.; Sumual, Shelty D.M.; Monoarfa, Haris
International Journal of Multidisciplinary Approach Research and Science Том 1 № 02 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i02.62

Abstract

This paper aims at providing information on how the implementation of Merdeka Belajar policy in Schools is, with a focus on describing the constraints encountered in the Pancasila students profile strengthening project (P5). This project is a learning innovation in the Kurikulum Merdeka. P5 intends to produce education that is more independent and innovative, so that students have competence, Pancasila character and are able to compete globally. In fact, there are still a number of important issues to be studied. This research was conducted at SMAN 1 Tomohon which implements the Kurikulum merdeka independently for the 2022-2023 school year. This qualitative research was designed using the Case Study method which aims at observing what the constraints that exist in the implementation of P5 at SMAN 1 Tomohon are. Data collection was based on questionnaires given to 25 teachers teaching in Grade X. There were 14 study groups and 15 subjects in the Kurikulum Merdeka. The data collected through observation, interviews and document studies is verified and presented as a conclusion. Based on this research, it was found that there were obstacles to educators, schools and students in implementing P5. The Kurikulum Merdeka is designed as an effort to restore Indonesian education and transform learning to a higher quality. Therefore, the constraints in one Content of the Merdeka Belajar Policy, namely the implementation of the Kurikulum Merdeka P5 which is at this early stage, may be used as evaluation material, so that a strategic solution plan can be prepared.
Leadership Education System in Education Management in Industry 4.0 Era Monoarfa, Haris; Rawis, Joulanda A.M; Tambingon, Henny N.; Kambey, Joseph
International Journal of Information Technology and Education Vol. 2 No. 2 (2023): March 2023
Publisher : JR Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62711/ijite.v2i2.111

Abstract

Education in the industrial era 4.0 is a considerable challenge, because in order to realize good management in education to form leadership, adjustments to the curriculum, learning systems, supporting facilities and infrastructure and good human resources are needed. Not only that, in the industrial era, we must be able to build partnerships with various stakeholders to realize good management. Industry 4.0 can create artificial intelligence where the characteristics or behavior of a human being can be included in the application, so that humans are required to adapt to the current conditions of development.
STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN LOYALITAS MEREK UMKM SEKTOR KREATIF DI KOTAMOBAGU Paputungan, Saldin; Monoarfa, Haris; Hullah, Abdurrahman Rigel
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.57945

Abstract

Abstrak Penelitian ini bertujuan menganalisis strategi pemasaran digital dalam meningkatkan loyalitas merek UMKM sektor kreatif di Kotamobagu. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara semi-terstruktur, observasi digital, dan dokumentasi terhadap pelaku UMKM serta konsumen yang pernah melakukan pembelian ulang. Hasil penelitian menunjukkan bahwa pemasaran digital dijalankan melalui media sosial, konten visual, video proses produksi, storytelling lokal, testimoni pelanggan, interaksi daring, dan komunikasi personal melalui WhatsApp Business, Instagram, Facebook, TikTok, serta marketplace. Konten proses produksi meningkatkan kepercayaan karena menampilkan bahan, kualitas, kebersihan, dan keaslian produk. Storytelling lokal memperkuat daya tarik merek karena menonjolkan nilai budaya, keunikan, dan identitas daerah. Loyalitas merek tampak melalui pembelian ulang, rekomendasi, perhatian terhadap produk baru, serta keterlibatan konsumen dalam komentar, pesan, ulasan, dan repost. Penelitian ini menegaskan bahwa loyalitas UMKM kreatif terbentuk melalui pengalaman merek, kepercayaan, keterlibatan pelanggan, citra merek, nilai yang dirasakan, dan autentisitas lokal. Kata kunci: pemasaran digital, loyalitas merek, UMKM kreatif, media sosial, Kotamobagu  
Co-Authors Henny N. Tambingon Hullah, Abdurahman Rigel Joulanda A. M. Rawis Kambey, Joseph Mozes Markus Wullur Orbanus Naharia Saldin Paputungan Shelty D. M. Sumual Walukow, Maria R.