Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Jurnal Kesehatan Journal Of Vocational Health Studies Denta: Jurnal Kedokteran Gigi International Journal of Health and Pharmaceutical (IJHP) Health Research Journal of Indonesia Research of Business and Management JI-KES (Jurnal Ilmu Kesehatan)
Herniyati
Unknown Affiliation
Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Research of Business and Management

 1 
Enhancing Sales Turnover: Leveraging Product Quality and Pricing with Customer Satisfaction as the Mediator Herniyati; Muslikh
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.200

Abstract

The purpose of this study is to find out how product quality and pricing affect sales turnover through customer satisfaction and find out whether product quality and pricing affect sales turnover through customer satisfaction in the Islamic view. This type of research used in this study is a associative study, the sample in this study were consumers of perpetual Arya Jaya LPG gas agents, totaling 50 people, while the sampling technique using the saturated Non Probability Sampling that is Sampling method census. Data analysis techniques used are path analysis, and multiple tests. The results showed that these results indicate product quality and pricing have a positive and significant effect on customer satisfaction, but the influence of product quality has positive and not significant results on sales turnover, and pricing on sales turnover has a positive and significant effect. Managerial implications of leveraging product quality and pricing to enhance sales turnover, with customer satisfaction as the mediator. Understanding the interplay between these factors is crucial for managers seeking to optimize their marketing strategies and drive business growth. By focusing on enhancing product quality and implementing competitive pricing strategies, managers can effectively influence customer satisfaction.
Co-Authors Bayu Mustika Aji, Erlangga Dessy Rachmawati Dwi Prijatmoko Eka Handayani FX Ady Soesetijo, FX Ady heri budiono Leliana Sandra Devi Mahmudah Muslikh Putra, Bayu Taruna Widjaja Rahmah, Tanzilal Azizir Rina Sutjiati Rudi Joelijanto Rudy Joelijanto Sandra Devi, Leliana Sari Setyaningsih Sekar Asmarani Subagyo, Aura Soesetio, FX Ady Swasthi Prasetyarini, Swasthi Vanda Ramadhani