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All Journal Jurnal Imajinasi DeKaVe ANDHARUPA Texture : Art and Culture Journal DESKOVI : Art and Design Journal VCD (Journal of Visual Communication Design) Jurnal Media Informatika Journal of Creative Student Research Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal Cendekia Ilmiah Mavis: Jurnal Desain Komunikasi Visual Jurnal Desain
Aji, Restu Ismoyo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Jurnal Media Informatika

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Implementasi Customer Path 5A Melalui Konten Instagram @rumah.brd Devinta, Ramadeani Prima; Setiawan, Bayu; Aji, Restu Ismoyo
Jurnal Media Informatika Vol. 7 No. 2 (2026): Edisi Maret-April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i2.8735

Abstract

Penelitian ini bertujuan untuk mengimplementasikan Customer Path 5A melalui konten Instagram @rumah.brd guna membangun kesadaran audiens terhadap identitas brand Rumah.Brd. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa kuesioner, wawancara, dan observasi konten media sosial. Hasil penelitian menunjukkan bahwa konten Instagram Rumah.Brd belum secara konsisten membangun pengenalan identitas brand. Oleh karena itu, dirancang konsep verbal dan visual berbasis suasana homie dan hangat sebagai implementasi setiap tahap. Implementasi ini diharapkan mampu menunjukkan bahwa penerapan Customer Path 5A melalui konten Instagram efektif dalam membangun kesadaran, ketertarikan, hingga mendorong tindakan audiens terhadap brand.
Co-Authors Aditya Rahman Yani Aileena Solicitor Costa Rica El Chidtian Al-Aliyyu, Mohammad Candra Alfian Candra Ayuswantana Amandafira, Lailatul Azijah Anwar, Putri Anindita Aris Sutejo Bayu Setiawan Chidtian, Aileena Solicitor Costa Rica El Devinta, Ramadeani Prima Hafidzah, Zahrin Nur Herwina, Nevlin Cresentia Indyson, Ardhito Daffa Istiqomah, Restifar Amalia Mimpang, Irene Siwi Najiah, Fatihah Izzati Shifwah Nisa , Diana Aqidatun Nisa, Atika Khalifatu Oisina Putri, Tarisha Pramesti, Irna Yuli Prayoga, Dedy Eka Timbul Pungky Febi Arifianto Rahayu, Genduk Ayu Sugma Romadhona, Mahimma Ruliawan, Tsania Rahma Seftina, Diani Shabina, Sharah Solikah, Aimmatus sumartono, kattreen aulia Sutejo , Aris Ulfah, Izzatul Widyasari Yudhanto, Sigied Himawan