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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nursaimatussaddiya
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Analysis of Factors Influencing In Purchasing Decision at Coffee Nest Christin Natalia Sianipar; Nursaimatussaddiya; Lukieto Cahyadi
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.946 KB) | DOI: 10.55299/ijec.v1i1.79

Abstract

In this study, a sample of 96 people was used which was taken from the coffee nest customer. This study tries to answer the research objective, namely to determine the factor analysis that influences the purchasing decision at the coffee nest customer at the coffee nest customer. Hypothesis Testing the Effect of Personal Factor Variable (X2 ) on the Purchase Decision Variable (Y). The calculated t value is 1,819 the t table value is (1.98580) From the description it can be seen that t count (1.819) < t table (1.98580), and the significance value is 0.072 > 0.05, it can be concluded that the Personal Factor variable (X2) has no effect on the Purchase Decision variable (Y). Hypothesis Testing the Effect of Psychological Factor Variables (X 3 ) on Purchase Decision Variables (Y). The value of t count is 5.796 , the value of t table is ( 1.98580 ). Hypothesis Testing the Effect of Social Factor Variables (X 1 ), Personal Factor Variables (X 2 ) and Psychological Factor Variables (X 3 ) on Purchase Decision Variables (Y). The calculated F value is 13,310 , the F table value is 2.70 . From this description, it can be seen that F arithmetic (13.310) > F table (2.70), and a significance value of 0.000 <0.05, it can be concluded that the Social Factor variable (X1), Personal Factor variable (X2) and Psychological Factor variable (X3) has a joint (simultaneous) effect on the Purchase Decision variable (Y).
PENGARUH IKLAN ONLINE INSTAGRAM, SISTEM PEMBAYARAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MICKEY DIMSUM TEBING TINGGI Fayza; Dinda Ameilia Putri; Sinurat, Yenni Mariani; Nursaimatussaddiya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17299

Abstract

Maintaining customers is important for the sustainability of every company's business. The high level of competitors can cause an increase in customer loyalty. The purpose of this study is to determine whether Online Advertising, Payment Systems, and Price Perceptions affect Mickey Dimsum Customer Loyalty. The method used is a quantitative research method. The sampling used in this study is the Non Probability sampling method and the type of sampling using Accidental sampling, the number of samples studied was 96 respondents. This study uses the help of SPSS 25 Software. Data analysis techniques in this study are Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Determinant Coefficient Testing, Hypothesis Testing. The research that has been conducted has concluded that Online Advertising does not affect Customer Loyalty. Payment Systems do not affect Customer Loyalty. Price Perception has a Positive and significant effect on Customer Loyalty. Online Advertising, Payment Systems, and Price Perception have a simultaneous effect on Customer Loyalty. Keywords: Instagram Online Advertising, Payment Systems, Price Perception, Customer Loyalty
Pengaruh Varian Produk dan Kemudahan Pembelian Terhadap Gaya Hidup Serta Implikasinya pada Keputusan Pembelian Es Krim Wedrink; Studi Kasus pada Pelajar SMA Kota Tebing Tinggi Putri Yunita, Alvina; Putri Yulandra; Daniel Collyn; Nursaimatussaddiya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8903

Abstract

This study aims to determine the Influence of Product Variants and Ease of Purchase on Lifestyle and Its Implications on Purchase Decisions for Wedrink Ice Cream. The research method used is a quantitative method using SmartPLS version 3.0. The questionnaire was distributed to 97 respondents. The data analysis method used in this study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of SmartPLS 3.0 in this research are that Lifestyle influences the decision to purchase WeDrink ice cream among high school students in Tebing Tinggi City, Ease of Purchase influences the Decision to Purchase WeDrink ice cream among high school students in Tebing Tinggi City, Product Variants do not influence the Decision to Purchase WeDrink ice cream among students in Tebing Tinggi City, Ease of Purchase influences Lifestyle among high school students in Tebing Tinggi City, Product Variants influence Lifestyle among high school students in Tebing Tinggi City, Ease of Purchase influences Purchase Decisions through Lifestyle of high school students in the city of Tebing Tinggi, product variants influence purchasing decisions through the lifestyle of high school students in the city of Tebing Tinggi.
THE EFFECT OF LEADERSHIP STYLE, WORKLOAD AND FACILITIES ON EMPLOYEE PERFORMANCE AT CV. ISTANA MOBIL KOTA TEBING TINGGI Tiara Br. Purba; Salsa Nabilla; Aisyah Siregar; Nursaimatussaddiya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3579

Abstract

This study aims to determine whether Leadership Style, Workload and Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City. The research method used in this study is a quantitative method. The population in this study were employees of CV. Istana Mobil Tebing Tinggi City totaling 35 people with details of 15 employees in the car wash section and 20 employees in the service section. The data analysis tool used in this study was SPSS (Statistical Packpage for the Social Sciences). The conclusion of the study shows that Leadership Style affects Employee Performance at CV. Istana Mobil Tebing Tinggi City, Workload does not affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Leadership Style, Workload and Facilities have a simultaneous effect on Employee Performance at CV. Istana Mobil Tebing Tinggi City.
PENGARUH BRAND TRUST DAN E-WOM TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN GEN Z PADA PLATFORM LAYANAN STREAMING NETFLIX Usnul Fadzila; Didik Gunawan; Nursaimatussaddiya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1468

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh Brand Trust (X1) dan E-WoM (X2) terhadap Kepuasan Konsumen (Z) dan Loyalitas Pelanggan (Y) Gen Z pada platform layanan streaming Netflix. Netflix menjadi salah satu platform layanan streaming yang digemari banyak pengguna, terutama kalangan Gen Z. Metode Penelitian ini menggunakan pendekatan kuantitatif, dan data dikumpulkan melalui kuesioner yang dibagikan kepada Gen Z yang aktif menggunakan layanan Netflix. Hasil analisis menunjukkan bahwa kepuasan pelanggan secara signifikan dipengaruhi secara positif oleh Brand Trust, yang pada gilirannya berkontribusi terhadap loyalitas pelanggan. Namun, E-WoM tidak terbukti berpengaruh terhadap kepuasan konsumen maupun loyalitas pelanggan, Hasil menunjukkan bahwa rekomendasi dan ulasan dari pengguna lain tidak memiliki pengaruh yang signifikan terhadap kepuasan pelanggan atau loyalitas pelanggan.
THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS Risa Wininda; Rodi Syafrizal; Nursaimatussaddiya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.800

Abstract

This study aims to analyze the effect of Service Quality, Product Quality, and Price Perception on Purchasing Decisions of consumers at Butik Liza Tebing Tinggi. The research employed a quantitative approach with a total of 96 respondents selected using incidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results showed that partially, Service Quality and Product Quality had a significant effect on Purchasing Decisions, with significance values ​​of 0.046 and 0.010, respectively. However, Price Perception did not have a significant effect on Purchasing Decisions, with a significant value of 0.259. Simultaneously, the three variables (Service Quality, Product Quality, and Price Perception) have a significant influence on Purchasing Decisions, with an F-value of 30.079 and a significance level of 0.000. The adjusted R² value of 0.479 indicates that 47.9% of the variation in Purchasing Decisions can be explained by these three variables. These findings highlight the importance of improving service and product quality to influence consumer purchasing decisions, while price remains a relevant factor in a comprehensive marketing strategy.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND TEACHER DISCIPLINE ON TEACHER PROFESSIONALITY THROUGH TEACHER JOB SATISFACTION AT SMPN 1 SERBA JADI Dara Mustika Saragih; Gangsar Mayang Sari; Mangasi Sinurat; Nursaimatussaddiya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3346

Abstract

This study aims to analyze the influence of Teacher Discipline and Transformational Leadership on Teacher Job Satisfaction and Teacher Professionalism in schools. Using a quantitative approach with path analysis, the results of the study indicate that Teacher Discipline has a significant influence on Teacher Job Satisfaction and Teacher Professionalism, both directly and through job satisfaction channels. In addition, Transformational Leadership also has a significant influence on both variables, although slightly lower than teacher discipline. Teacher Job Satisfaction acts as a mediator between teacher discipline and transformational leadership with teacher professionalism. This finding confirms the importance of the role of discipline and transformational leadership in improving teacher professionalism through increasing job satisfaction. This study suggests that schools focus more on developing supportive discipline and leadership and creating a work environment that improves teacher satisfaction and professionalism.
Co-Authors Aisyah Siregar Christin Natalia Sianipar Daniel Collyn Dara Mustika Saragih Didik Gunawan Dinda Ameilia Putri Fayza Gangsar Mayang Sari Lukieto Cahyadi Mangasi Sinurat Putri Yulandra Putri Yunita, Alvina Risa Wininda Salsa Nabilla Sinurat, Yenni Mariani Syafrizal, Rodi Tiara Br. Purba Usnul Fadzila