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Defira, Citra
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PENINGKATAN TEKNOLOGI PRODUKSI DAN DIGITALISASI PEMASARAN USAHA PENGOLAHAN GABAH PADA BUMDES Ritonga, Utan Sahiro; Wahyuni, Reshi; Defira, Citra
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3377

Abstract

Most rice milling businesses in rural areas are operated with limited technological knowledge, resulting in rice production that does not meet market needs. On the other hand, changes in consumer behavior toward online transaction systems require village businesses to adapt and increase their digital capacity. Therefore, increasing the technical capacity of BUMDes administrators and members through training in rice processing and the implementation of digital marketing is becoming increasingly important. Implementation methods include structured counseling and training. The presentation of activity results is descriptive and quantitative based on pretest and posttest results, which consist of production aspects including determining the appropriate level of dryness of rice, sorting and cleaning activities, polishing and rice appearance, and storage techniques. The digital marketing aspect includes marketing digitalization competencies, online store creation, testimonial content creation, and informative content. The results of the activity, which was measured from 26 BUMDes administrators and members, showed significant progressive improvements in all indicators, especially the ability to determine water content (17.86%), sorting (14.29%), and polishing (10.71%). The digitalization aspect saw the highest achievement percentage in the online store profile indicator (96.15%), with the highest progressive increase in informative content (42.31%). These results indicate that the empowerment activities successfully improved the technical skills and digital literacy of participants, although strengthening of testimonial content management is still needed. Overall, the designed program plays a significant role in driving the transformation of Serdang Indah BUMDes into a village economic institution that is adaptive to technological developments and able to compete in the ever-growing digital market.
Co-Authors Akbar Nur Ichsan, Onne Aldoni, M. Andaiyani, Sri Anis Khairunnisa, Anis Badrut Tamam Citra Pratiwi Prayitno Dwi Budi Santoso Eka Lidiasari Filli Pratama Fitri Jayanti, Herda Fitriyan Kurnia Gatot Priyanto Ichsan, Onne Akbar Nur Lestari, Windi Luthfia Azhari, Salsabila Mavilinda, Hera Febria Merynda Indriyani Syafutri Novan Nandiwilastio Nura Malahayati Parwiyanti Parwiyanti Parwiyanti, Parwiyanti Pratiwi, Citra Putri, Satiti Reza Widyasaputra Ririn Fatma Nanda Ritonga, Utan Sahiro Saputra, Doris Satiti Kawuri Putri SUGITO Sugito - Sujatmiko, Harumi Syafutri, Merynda I Syaiful, Friska Tamrin Tamrin Tri Wardani Widowati Trimulya, Agung Wahyuni, Ni Gusti Ayu Putu Intan Sri Wahyuni, Reshi Wulansari, Arnanti Yulina Sari, Yulina