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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Fayza Andani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Preferensi Konsumen Terhadap Keputusan Pembelian Fried Chicken Di Convenience Store (Studi Kasus : Circle K Kumbang, Kota Bogor) Berutu, Febri; Fayza Andani; Rheisya Silvanny; Merin Ananda Permana Fitroh; Husnul Arrafi; Aliyah Rahma; Rasidin Karo Karo Sitepu; Tasya Angelita
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1275

Abstract

Modernization causes changes in food consumption, one of which is fast food, Fried chicken is a fast food menu that we often consume, this type of food is not only found in restaurants but also in convenience stores or convenience stores, one of which is Circle K. Problems at Circle K branches The Bogor City Kumbang is the lack of consumer buying interest in the fried chicken menu, not to mention its position close to competitors who sell similar products, namely Lawson, Mcdonald's and Burger King. This research aims to determine consumers' main attributes when buying fried chicken. The research location is Circle K Kumbang branch, Bogor City. This research uses a questionnaire in the form of a Google form as qualitative data. The sampling technique uses accidental sampling with a total of 60 respondents. The method used to answer this research is conjoint analysis. Conjoint analysis is a multivariate method used to study respondents' preferences for various types of goods (products, services and ideas). Data was processed with SPSS software. The results of the analysis show that the main attributes in the decision to purchase fried chicken include 1) consumers prefer the attribute of large pieces of chicken meat; 2) the texture attribute of thick, crispy chicken skin; 3) the appearance attribute of yellow skin; 4) packaging attributes using food boxes; and 5) selling price attribute > IDR 20,000.
Analisis Tata Letak Rak Pada Toko Retail Menggunakan Metode ARC Dan TCR : Studi Kasus Pada Supermarket X Arief Hermawan; Cempaka Chandra Kirana; Fayza Andani; Gina Natasya Novitasari; Mochammad Azriel Fahrezi; Khoirul Aziz Husyairi; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.908

Abstract

Supermarket x is a retail shop that sells various types of products ranging from home necessities, kitchen necessities, food and drinks. The importance of layout in retail is needed to make it easier for consumers to reach the goods they need. Supermarket x has a less effective layout, especially in arranging display shelves. This research aims to make recommendations for layout, especially new display shelves that are more efficient so that consumers can easily reach the items they want to buy. This research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) analysis methods. The results of the research show that there is a change in the placement of goods on display shelves, after using ARC and TCR, the placement of goods on display shelves is arranged based on the closeness grouping of goods types, shelves 4 and 5 have a value of A (absolute) so the shelves must be close together, while shelf 2 with shelves 4, 5, 6, and 7 have undesirable adjacent X (prohibited) values. Shelf 5 which contains snacks has a high ARC value of 121, so shelf 5 will be allocated first, because snacks are most often sought after by consumers.
Co-Authors Aliyah Rahma Berutu, Febri Cempaka Chandra Kirana Gina Natasya Novitasari Husnul Arrafi Husyairi, Khoirul Aziz Merin Ananda Permana Fitroh Mochammad Azriel Fahrezi Rasidin Karo-Karo Sitepu Rheisya Silvanny Tasya Angelita Tina Nur Ainun