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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilmiah Ekonomi dan Manajemen
Husnul Arrafi
Unknown Affiliation
Economics, Econometrics & Finance Other

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Analisis Preferensi Konsumen Terhadap Keputusan Pembelian Fried Chicken Di Convenience Store (Studi Kasus : Circle K Kumbang, Kota Bogor) Berutu, Febri; Fayza Andani; Rheisya Silvanny; Merin Ananda Permana Fitroh; Husnul Arrafi; Aliyah Rahma; Rasidin Karo Karo Sitepu; Tasya Angelita
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1275

Abstract

Modernization causes changes in food consumption, one of which is fast food, Fried chicken is a fast food menu that we often consume, this type of food is not only found in restaurants but also in convenience stores or convenience stores, one of which is Circle K. Problems at Circle K branches The Bogor City Kumbang is the lack of consumer buying interest in the fried chicken menu, not to mention its position close to competitors who sell similar products, namely Lawson, Mcdonald's and Burger King. This research aims to determine consumers' main attributes when buying fried chicken. The research location is Circle K Kumbang branch, Bogor City. This research uses a questionnaire in the form of a Google form as qualitative data. The sampling technique uses accidental sampling with a total of 60 respondents. The method used to answer this research is conjoint analysis. Conjoint analysis is a multivariate method used to study respondents' preferences for various types of goods (products, services and ideas). Data was processed with SPSS software. The results of the analysis show that the main attributes in the decision to purchase fried chicken include 1) consumers prefer the attribute of large pieces of chicken meat; 2) the texture attribute of thick, crispy chicken skin; 3) the appearance attribute of yellow skin; 4) packaging attributes using food boxes; and 5) selling price attribute > IDR 20,000.
PERANCANGAN ULANG TATA LETAK FASILITAS RITEL SETYA JAYA MATERIAL DI KABUPATEN BOGOR Anggraini Putri Setyowati; Noviana Trianti; Belinda Desti Syahani; Husnul Arrafi; Khoirul Aziz Husyairi; Tina Nur Ainun
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1328

Abstract

The layout is one of the important factors that determine how well a business operates in the long run. A good layout can create an enjoyable shopping experience for customers. The focus of this study is on redesigning the facility layout in the retail business of Setya Jaya Material to make it more efficient. The analysis methods used are ARC and TCR. The initial condition of the facility layout at Setya Jaya Material retail shows an inefficient arrangement where there are inbound or outbound facilities on the left corner side that complicates the mobilization of goods and customers. The result of rearranging the facility layout is a relocation between the cashier and inbound or outbound because of their high proximity. The goal of relocating the cashier with inbound or outbound is to facilitate the mobilization of goods and customers, thus becoming more efficient.
Co-Authors Aliyah Rahma Anggraini Putri Setyowati Belinda Desti Syahani Berutu, Febri Fayza Andani Husyairi, Khoirul Aziz Merin Ananda Permana Fitroh Noviana Trianti Rasidin Karo-Karo Sitepu Rheisya Silvanny Tasya Angelita Tina Nur Ainun