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All Journal Penamas: Journal of Community Service JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat Tintamas: Jurnal Pengabdian Indonesia Emas
Wijayanti, Irine Diana Sari
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Journal : Penamas: Journal of Community Service

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Pengenalan digital marketing dalam meningkatkan bisnis usaha mikro Siyamto, Yudi; Wijayanti, Irine Diana Sari; Subiyantoro, Ary; Suliantoro, Suliantoro; Subandi, Subandi
Penamas: Journal of Community Service Vol. 4 No. 1 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i1.888

Abstract

Problems in online marketing knowledge for women farming groups include a lack of understanding of effective digital marketing strategies and limited technological accessibility, which hinders optimizing digital marketing and increasing farmers' income and business opportunities. The solution to this problem is to provide online marketing knowledge and skills for farmers through a comprehensive training and mentoring program. This program includes understanding digital marketing strategies, the use of online platforms, engaging content, and consumer behavior. Training helps women farming groups face online marketing challenges. The material is presented in simple and accessible language, and collaborative workshops strengthen farmers' knowledge and skills.
Co-Authors Albashori, Muhammad Fatkhurohman Ary Subiyantoro, SE, MM Fathoni, Muhammad Isnaini Maelana, Herman Wahyu dwi Muhammad Agus Muljanto Murdapa, Purnama Andri Ngatipan Novita Sari Purwanta Purwanta Subandi Subandi Suliantoro Suliantoro Wahyudiyono, Wahyudiyono Yudi Siyamto