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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Putra, Reinardus Andoni Nasera
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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Peningkatan Akselerasi Bisnis Industri Pangan Melalui Identifikasi Kekuatan Bisnis Produk di UMKM Binaan Telkom CDC Baskara, Dominggo Bayu; Istiqomah, Silvi; Muttaqin, Benazir Imam Arif; Nurdiana, Ines Mulia; Putra, Reinardus Andoni Nasera
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 2, No. 1: January 2023
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2023.v2i1.3850

Abstract

Kondisi saat ini semakin menantang bagi produsen bahan baku pangan, produk olahan pangan, serta distributor pangan untuk terus meningkatkan value bisnis yang dilakukan. Berbagai efisiensi dan upaya untuk meningkatkan efektivitas bisnis terus dilakukan. Tidak hanya pelaku industri besar, namun juga pelaku usaha mikro, kecil, dan menengah (UMKM). PO. Tri Asta Pangan, PO. Ekamurti, dan PO. Sambal Ning Ita dengan produk andalan masing-masing yaitu “Kangen Susu Moo”, “Bumbu Kraton”, dan “Sambal Ning Ita” merupakan tiga mitra binaan CDC Telkom Divre 5 yang menjalin kemitraan dengan ITTelkom Surabaya. Untuk meningkatkan kapasitas dan akselerasi bisnis industri kecil di bidang pangan ketiga mitra tersebut, dilakukan pendataan, pemetaan, dan identifikasi kekuatan, kelemahan, peluang, dan ancaman pada aspek/metrik kunci dari aktivitas bisnis perusahaan. Dari hasil pengukuran dan analisis, kekuatan terbesar ketiga mitra terletak pada inovasi produk, sehingga perlu dipertahankan Metrik-metrik lain seperti market, key partner, badan usaha, key resources, dan risiko berada dalam jalur yang tepat sehingga perlu ditingkatkan. Sedangkan kelemahan terbesar ketiga mitra terletak pada investasi. Ketiga mitra dirasa perlu penyusunan strategi yang lebih baik dalam menjaring calon investor. Sehingga bisnis dapat lebih berkembang secara signifikan.
Application Of Omni-Channel Strategy In Optimizing The Supply Chain Digitalization Process In Indonesia (Case Study: PT X) Putra, Reinardus Andoni Nasera; Prihardianto, Rahaditya Dimas; Arismawati, Paramaditya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2976

Abstract

PT X is a staple food producer company that employs a make-to-stock (MTS) production strategy. In the implementation of MTS used by PT X, customer needs are met through the sale of ready-made product stocks. The advent of the digitalization era has introduced new strategies that can be applied in the development of the supply chain, particularly in Indonesia. To achieve success in the digitalization process, the omnichannel function involves integrating online and offline channels and providing real-time information and services to customers to enhance their engagement. A profound understanding of omnichannel implementation is required, and this research utilizes a game theory approach as a tool to assess the success of omnichannel. Subsequently, a comparison of the best strategies generated in the game theory modeling needs to be conducted. The aim of this research is to enable companies to have a strategy in digitalization implementation to be more responsive to market changes and meet the increasing expectations of customers. However, to achieve success in omnichannel implementation, companies need to invest and commit to facing challenges and optimizing opportunities offered by this strategy.
Co-Authors Benazir Imam Arif Muttaqin Dominggo Bayu Baskara Nurdiana, Ines Mulia Paramaditya Arismawati Prihardianto, Rahaditya Dimas Silvi Istiqomah