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Pengaruh Kualitas Produk dan Promosi Media Online Garasi Besi dengan Pintu Kayu terhadap Minat Beli Pelanggan “Pintu Garasi Kens” Darmawan, Muhammad Wisnu; Lailla, Nor
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10903

The purpose of this study is to determine the effect of product quality and online media promotion on customer purchase intention, either partially or simultaneously. This quantitative-descriptive study uses probability sampling technique, with a sample of 300 respondents who are customers of the “Kens Garage Door” business. Data analysis uses SPSS program. The results of the study state that there is a significant effect of product quality on purchase intention; there is a significant effect of online media promotion on purchase intention; and, there is a simultaneous effect of product quality and online media promotion on customer purchase intention. Thus, this study shows that product quality and online media promotion have an important influence on the strategy of creating purchase intention in consumers.

Self-Efficacy dan Job Performance: a Meta Analysis Lailla, Nor; Chudri, Intan Rizkia
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2532

The purpose of this study is to explore the relationship between self-efficacy and job performance through a meta-analysis to provide an alternative and better understanding of the literature on self-efficacy and job performance. The research method used was a meta-analysis using JASP software. This study was conducted on 12 journals with 42 studies to examine the magnitude of the relationship between self-efficacy and job performance. The findings indicate a relationship between self-efficacy and job performance.

Pentingnya Pengetahuan Bagi Pelaku Usaha Umkm Samama: Pengaruh Knowledge Management Terhadap Peningkatan Kinerja Umkm Samama Lailla, Nor; Edward Utama, Rony; Siti Jamilah, Siti Jamilah; Sadtyo Nugroho, Wawan; Tarmizi, M. irfan
Benefit: Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2024): Benefit : Volume 9 Juni No 1 tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.3499

The aim of this research is to determine knowledge implementing, knowledge creating, and knowledge sharing on the performance of MSMEs in Bojongsari Depok. The method used in this research uses an explanatory research method which is used to find out how big the relationship between variables is. The population in the study was Samama MSMEs in Bojongsari Depok. There were 138 respondents distributed via Google Form, but 49 returned questionnaires. To measure the suitability of the data via the SPSS application. The research results show that knowledge implementing, knowledge creating, and knowledge sharing both partially influence the performance of MSMEs in Bojongsari Depok. The variables knowledge implementing, knowledge creating, and knowledge sharing jointly influence the MSME performance variable by 80.6% while the remaining 19.4% is influenced by other factors

Pelatihan Desain Logo Roti RTM Guna Membangun Identitas Dan Strategi Branding Usaha Lailla, Nor; Tarmizi, M.Irfan; Pratiwi, Restika Eka; Jamilah, Siti
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 5 No 1 (2024): Edisi Mei 2024
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v5i1.1982

Logo merupakan salah satu hal penting dalam sebuah bisnis. karena logonya. identitas produk dan meningkatkan daya tariknya kepada konsumen. Selain logo, media promosi salah satunya tentu saja spanduk. Bahkan di era teknologi, pentingnya spanduk tidak berkurang. Namun permasalahan yang terjadi adalah mitra tidak mempunyai logo sebagai identitas usaha dan tidak mempunyai banner sehingga tidak dapat diketahui oleh masyarakat sekitar lokasi usaha dan konsumen kesulitan dalam mencari lokasi usaha. Pengabdian pada masyarakat ini bertujuan untuk memberikan pelatihan cara membuat logo dan desain banner yang berisi poin-poin penting agar mudah diingat dan berdampak pada perubahan peningkatan penjualan dan wawasan pemasaran bagi para pebisnis rumahan. Metode yang digunakan adalah tahap perancangan, tahap persiapan, dan tahap pelaksanaan. Hasil dari pengabdian kepada masyarakat mitra sudah mempunyai logo dan terdapat logo pada kemasan rotinya, kemudian sudah dipasang banner pada usaha rumahan tersebut, sehingga konsumen secara luas memahami bahwa rumah tersebut adalah usaha roti, sehingga memudahkan agar konsumen dapat membeli secara langsung.

Determinan Work Engagement dan Proactive Personality Terhadap Innovation Work Behaviour pada Karyawan Generasi Milenial di Jakarta Lailla, Nor; Tarmizi, M. Irfan; Hananto, Djoko; Gunawan, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1554

Innovative work behavior (IWB) is a very important factor in achieving competitive advantage and continuity of an organization, especially for millennial employees. This research discusses Work Engagement and Proactive Personality that occur in millennial generation employees. The method used in this research is a quantitative method with a population of millennial generation employees in Jakarta. The sample used used a sampling technique, namely purposive sampling, with 100 respondents. The results of this research are that the Work Engagement variable has a significance value for Innovation work behavior of 0.049, while the Proactive Personality variable has a significance value for Innovation work behavior of 0.058. From the coefficient of determination, it can be concluded that the Work Engagement and Proactive Personality variables influence Innovation work behavior by 16.6%, while the other variables are 83.4% influenced by other variables.

The role of grit and self-efficacy in teacher engagement and burnout Lailla, Nor; Rao, Don Gusti; Hakim, Luqman; Nugroho, Wawan Sadtyo
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3177

Purpose: The purpose of this study is to examine the influence of grit and self-efficacy on work engagement, to identify the relationship between grit and self-efficacy, and to determine how work engagement affects burnout. Research Methodology: This uses a quantitative approach with a type of study. Population in the study: This is a vocational school teacher in seven schools in Jakarta, Bogor, Tangerang, Depok, and South Tangerang. The sample was determined using non-probability sampling techniques, especially convenience sampling. The number of respondents is as many as 107. Data collection techniques use Google Forms. Data analysis techniques using SmartPLS. Results: The results show a positive influence of grit on work engagement, a positive influence of self-efficacy on work engagement, a positive relationship between grit and self-efficacy, and a negative influence of work engagement on burnout. Conclusions: This study concludes that grit and self-efficacy positively influence work engagement, with teachers displaying greater emotional, cognitive, and physical involvement in their work. Grit also enhances self-efficacy, which strengthens engagement, ultimately reducing burnout. These findings emphasize the importance of fostering perseverance and confidence to improve workplace health and productivity in education. Limitations: This study discusses the variables of grit, self-efficacy, work engagement, and burnout. However, there are still many other factors that influence teacher engagement and work burnout, such as principal leadership, organizational support for work-life balance, or other external factors. Contribution: This research suggests that grit and self-efficacy have an important role in work engagement and reducing burnout in teachers, as well as being the basis for developing teacher welfare, especially in Indonesia.

The role of grit and self-efficacy in teacher engagement and burnout Lailla, Nor; Rao, Don Gusti; Hakim, Luqman; Nugroho, Wawan Sadtyo
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3177

Purpose: The purpose of this study is to examine the influence of grit and self-efficacy on work engagement, to identify the relationship between grit and self-efficacy, and to determine how work engagement affects burnout. Research Methodology: This uses a quantitative approach with a type of study. Population in the study: This is a vocational school teacher in seven schools in Jakarta, Bogor, Tangerang, Depok, and South Tangerang. The sample was determined using non-probability sampling techniques, especially convenience sampling. The number of respondents is as many as 107. Data collection techniques use Google Forms. Data analysis techniques using SmartPLS. Results: The results show a positive influence of grit on work engagement, a positive influence of self-efficacy on work engagement, a positive relationship between grit and self-efficacy, and a negative influence of work engagement on burnout. Conclusions: This study concludes that grit and self-efficacy positively influence work engagement, with teachers displaying greater emotional, cognitive, and physical involvement in their work. Grit also enhances self-efficacy, which strengthens engagement, ultimately reducing burnout. These findings emphasize the importance of fostering perseverance and confidence to improve workplace health and productivity in education. Limitations: This study discusses the variables of grit, self-efficacy, work engagement, and burnout. However, there are still many other factors that influence teacher engagement and work burnout, such as principal leadership, organizational support for work-life balance, or other external factors. Contribution: This research suggests that grit and self-efficacy have an important role in work engagement and reducing burnout in teachers, as well as being the basis for developing teacher welfare, especially in Indonesia.

Pengaruh Work Life Balance Terhadap Kinerja Pegawai dengan Komitmen Organisasi Sebagai Variabel Intervening pada Lembaga Amil Zakat BSI Maslahat Iskandar, Humaidi; Lailla, Nor
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10266

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Work Life Balance terhadap Kinerja Pegawai dengan Komitmen Organisasi sebagai Variabel Intervening pada LAZNAS BSI Maslahat. Variabel independen yang digunakan adalah Work Life Balance, sedangkan yang menjadi variabel dependen yaitu Kinerja Pegawai dan variabel intervening adalah Komitmen Organisasi. Metode pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 109 responden dari Pegawai LAZNAS BSI Maslahat. Metode penelitian yang digunakan adalah metode kuantitatif yang bersifat asosiatif dengan menggunakan data primer. Model Analisis data yang digunakan adalah Structural Equation Modeling (SEM) menggunakan SmartPLS 4.1.1.4. Hasil penelitian ini menunjukan bahwa Work Life Balance berpengaruh positif dan signifikan terhadap Kinerja Pegawai, Work Life Balance berpengaruh positif dan signifikan terhadap Komitmen Organisasi. Namun, Komitmen Organisasi tidak berpengaruh signifikan terhadap Kinerja Pegawai dengan nilai. Selain itu, Komitmen Organisasi tidak mampu memediasi pengaruh Work Life Balance terhadap Kinerja Pegawai.

Factors Influencing Job Satisfaction in Insurance Employees PT. Starinvestama Lailla, Nor; Tarmizi, M. Irfan; Chudric, Intan Rizkia
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.01

Job satisfaction (JS) is satisfaction with work. It is considered a concept that describes work behavior, especially in the insurance sector which is one of the sectors that provides financial services. The purpose of this study was to determine: The effect of proactive personality (PP) on intrinsic motivation (IM); the effect of PP on JS; IM on JS; and the effect of PP on JS with IM mediation. The method used in this study is quantitative, with a population of employees of PT. Asuransi Jiwa Starinvestama. The sampling technique in this study was saturated sampling, using the SmartPLS analysis tool. The results of the study showed: there was no effect of PP on IM; there was an effect of PP on JS; there was IM on JS; and there was an effect of PP on JS with IM mediation. The study concludes that the ideas conveyed by employees and employee pleasure in doing work are the main keys to job satisfaction. The implication is that organizations need to enhance intrinsic motivation through job autonomy and support, as a proactive personality alone is not enough. Furthermore, intrinsic motivation has been shown to strengthen the influence of a proactive personality in increasing employee job satisfaction.

INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING Lailla, Nor; Tarmizi, M. Irfan; Sugiatmi; Antoni, Danila Aulia; Mustofa, Aqil
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed) 
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.07

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach, training, mentoring in the use of social media such as Instagram and TikTok, developing an online store on Shopee, and creating an official website. This approach refers to the Theory of Planned Behavior (TPB) to change the attitudes and perceptions of business actors towards digital marketing technology. The results of the activity show an increase in product quality by referring to the production map and the use of digital marketing. This activity encourages Diktisaintek to have a positive impact in supporting business sustainability and opening up opportunities for wider business development. Conducting ongoing mentoring and optimizing digital marketing strategies is recommended to maintain the results that have been achieved.

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