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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
M. Haris Syafitri
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Co-Authors Abdul Kadir. Ms Dewi Ariefahnoor Edy Mahfudz Ilisa Fajriyati Junaidi Junaidi Khuzaini Khuzaini Noorlaily Maulida Periyadi Periyadi SANUSI SANUSI Sri Bulkia