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Proyeksi Peningkatan Penjualan Motor Merk Honda Dengan Metode Least Square Noorlaily Maulida; Periyadi Periyadi; Dewi Ariefahnoor
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.824

Abstract

In determining sales targets, each Dealer determines sales targets only based on previous sales, without any fixed calculation method. The aim of this research is to find a calculation method that is considered closest, so that it can be used to determine sales targets for the next period. The sample studied was sales of automatic motorbikes in October, November and December for the 2022 period, using actual company sales data as a reference as a comparison. The research results show that the Least Square Method can be implemented as a fixed calculation to determine sales targets for Honda brand motorbikes, with an average MAPE value of 5.3% or an accuracy value of 94.7%.
Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing Khuzaini Khuzaini; Periyadi Periyadi; Sri Bulkia; Dewi Ariefahnoor
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.731

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.
Factors That Affect Employee Satisfaction of Rsi Sultan Agung Banjarbaru South Kalimantan Dewi Ariefahnoor; Ridha Setina Arini
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5349

Abstract

With high work morale, it will create outstanding employees where work can be completed quickly, absenteeism can be minimized, damage can be reduced and the possibility of employee transfer to another company can be minimized. Work morale and job satisfaction greatly affect the achievement of company goals. If in a company the level of work morale and productivity is low, the company will experience many difficulties and even the company can go out of business if it is not dealt with immediately. RSI Sultan Agung which reads "A leading Islamic education hospital in health services, education and the development of Islamic civilization, towards a prosperous healthy society blessed by Allah" The mission of RSI Sultan Agung is "to organize health services that are safe and save in the spirit of loving Allah to love others, organizing educational services in order to build a generation of khaira ummah, and building Islamic civilization towards a prosperous healthy society which is blessed by Allah. The research design used is a quantitative analytical descriptive design that aims to describe the nature and characteristics of the data or variables to be tested, so that in this study it is used to analyze the data obtained, so that the influence between independent and bound variables can be known. The results of the data analysis indicated that the variables of compensation, work characteristics and work morale, simultaneously had a significant influence on the level of job satisfaction of employees of the Sultan Agung Islamic Hospital Banjarbaru. This means that the high and low level of employee job satisfaction has been greatly influenced by these three variables. This is also emphasized by the value of the determination coefficient  of the Adjusted R Square  result in the first regression = 0.437, meaning that the size of the ability of the X variable, namely Compensation (X1), Job Characteristics (X2) and Work Spirit (X3) in explaining the job satisfaction level of employees of the Sultan Agung Islamic Hospital Banjarbaru is 43.7%.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Komitmen Organisasi : Studi Kasus pada PT Laris Mandiri Pratama Dewi Ariefahnoor; Junaidi Junaidi; Edy Mahfuz; Abdul Kadir. MS
Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i2.645

Abstract

In achieving targets, a company cannot be separated from organizational culture, where a company has rules as a differentiator from other companies, the difference is what becomes a characteristic in the company and the different characteristics are called organizational culture. According to Stoner et al (in Fauzi et al 2016:4) organizational culture is a combination of patterns of several basic assumptions, behaviors, stories, and also other ideas. While organizational culture is a very important appreciation such as values, beliefs, and ethics formed by a group that is shared by all members of the organization. This study aims to test: (1) organizational culture influences organizational commitment at PT. Laris Mandiri Pratama, (2) the work environment influences organizational commitment at PT. Laris Mandiri Pratama and (3) organizational culture and work environment influence organizational commitment at PT. Laris Mandiri Pratama. The design of this study is quantitative research and is a survey study. The research population is all employees of PT. Laris Mandiri Pratama and a sample of 38 respondents with Multiple Linear Regression data analysis. Based on the results of the T-Test (Partial Test), partially the Organizational Culture variable (X1) from t count 2.088 > t table 1.659 shows that organizational culture has a significant effect on organizational commitment, partially the Work Environment variable (X2) from t count 3.197 > t table 1.659 shows that the work environment has a significant effect on organizational commitment. While the F-test (Simultaneous Test) F count 29.976 > F table 3.27 proves that organizational culture and work environment significantly affect organizational commitment.