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Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.
Pengaruh Kedisiplinan Kerja Dan Kepemimpinan Terhadap Kinerja Pegawai (Studi Pada Layanan Pendidikan Tinggi Wilayah XI Kalimantan Banjarmasin) Anggun Pratiwi; Dwi Wahyu Artiningsih; Abdul Kadir. Ms
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2025): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v4i3.1285

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kedisiplinan kerja dan kepemimpinan terhadap kinerja pegawai pada Lembaga Layanan Pendidikan Tinggi Wilayah XI Kalimantan banjarmasin. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Jumlah responden 50 pegawai. Hasil uji parsial menunjukkan bahwa kedisiplinan kerja (X1) berpengaruh positif dan signifikan terhadap kinerja pegawai (Y) dengan nilai signifikansi 0,001 < 0,05. Kepemimpinan (X2) juga berpengaruh positif dan signifikan terhadap kinerja pegawai (Y) dengan nilai signifikansi < 0,001 < 0,05. Secara simultan, kedisiplinan kerja dan kepemimpinan berpengaruh signifikan terhadap kinerja pegawai (F hitung = 27,180 dengan nilai signifikansi < 0,001 < 0,05). Nilai koefisien determinasi (R2) sebesar 53,6% variasi kinerja pegawai, sisanya 46,4% dipengaruhi variabel lain. Hasil ini membuktikan bahwa kedisiplinan kerja dan kepemimpinan berperan penting dalam meningkatkan kinerja pegawai.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Komitmen Organisasi : Studi Kasus pada PT Laris Mandiri Pratama Dewi Ariefahnoor; Junaidi Junaidi; Edy Mahfuz; Abdul Kadir. MS
Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i2.645

Abstract

In achieving targets, a company cannot be separated from organizational culture, where a company has rules as a differentiator from other companies, the difference is what becomes a characteristic in the company and the different characteristics are called organizational culture. According to Stoner et al (in Fauzi et al 2016:4) organizational culture is a combination of patterns of several basic assumptions, behaviors, stories, and also other ideas. While organizational culture is a very important appreciation such as values, beliefs, and ethics formed by a group that is shared by all members of the organization. This study aims to test: (1) organizational culture influences organizational commitment at PT. Laris Mandiri Pratama, (2) the work environment influences organizational commitment at PT. Laris Mandiri Pratama and (3) organizational culture and work environment influence organizational commitment at PT. Laris Mandiri Pratama. The design of this study is quantitative research and is a survey study. The research population is all employees of PT. Laris Mandiri Pratama and a sample of 38 respondents with Multiple Linear Regression data analysis. Based on the results of the T-Test (Partial Test), partially the Organizational Culture variable (X1) from t count 2.088 > t table 1.659 shows that organizational culture has a significant effect on organizational commitment, partially the Work Environment variable (X2) from t count 3.197 > t table 1.659 shows that the work environment has a significant effect on organizational commitment. While the F-test (Simultaneous Test) F count 29.976 > F table 3.27 proves that organizational culture and work environment significantly affect organizational commitment.