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persepsi konsumen Terhadap kualitas produk dan pelayanan es krim angi Dina, Felesia; Artanti, Felicia Tania; Felycia, Stefanie; Steven, Ciu; Effendy, Dudy; Gery, Gregorius Seto Mariyanto
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 1 No. 1 (2023): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v1i1.48

Abstract

This study aims to determine: (1) Consumer perceptions of the quality of Angi’s Ice Cream products; and (2) Consumerperceptions of the service quality of Angi’s Ice Cream. This type of research is descriptive research with quantitative researchmethods and a survey approach via Google Forms. The research population was 40 Angi’s Ice Cream consumers, who werealso the samples in this study. By applying this research method, the researcher distributed questionnaires to 40 respondents byGoogle form. Data analysis techniques used descriptive statistical analysis. The results showed that (1) Consumer perceptionsof the quality of Angi's Ice Cream products were good, and (2) Consumer perceptions of the service quality of Angi's Ice Creamwere also good. This was concluded based on the results of a survey on the analysis of "Consumer Perceptions of the Quality ofAngi’s Ice Cream Products and Services"
Virtual Classroom with Goformative Paramita, Paulina Erawati; Effendy, Dudy
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.74

Abstract

The Fourth Industrial Revolution has profoundly reshaped education, accelerating the integration of technology into traditional classrooms. The COVID-19 pandemic further hastened this transformation, necessitating rapid adaptation to remote and online learning. However, educators faced significant hurdles due to a lack of digital skills and familiarity with online platforms. In Indonesia, the education sector shifted towards digital media and technology, enabling flexible and accessible learning experiences irrespective of physical barriers. This report details a community service initiative by Bimbel Ria Pontianak, focusing on Goformative, a digital learning platform, to equip educators with the essential skills for virtual classrooms. The initiative's objectives included introducing Goformative, fostering its effective use, and encouraging technology integration in teaching. Led by an expert lecturer, the seminar and workshop empowered educators, resulting in increased technological proficiency, improved teaching practices, heightened student engagement, and readiness for the digital era. Addressing initial challenges, this initiative signifies a crucial step towards enhancing the quality and accessibility of education in the digital age
Maximizing Culinary Business Profit with the POM-QM Simplex Method Fredy; Kevin; Limba Jaya, Sartito; Angie, Supenatus; Ramayani, Nadia; Effendy, Dudy
Journal Economic Business Innovation Vol. 1 No. 1 (2024): April
Publisher : Inovasi Analisis Data

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Abstract

Optimizing profit in Micro, Small, and Medium Enterprises (MSMEs) poses a common challenge for owners, particularly in the culinary sector. This study explores the potential application of the simplex method to maximize profits in "Martabak Pak Amir," a Martabak business. Utilizing POM-QM software, the research identifies key variables influencing Martabak business profits, including production costs, selling prices, production time, and profits from three Martabak variants. The simplex method, a linear programming problem-solving approach, iteratively develops solutions to achieve optimal outcomes. Data collected from observations and interviews with Martabak Pak Amir over a two-week period are utilized. The enterprise offers three Martabak variants: chocolate, pandan, and cheese. Through linear programming and simplex method analysis, the optimal calculation reveals that producing the pandan variant three times yields a maximum profit of Rp 8,100,000 monthly, with total monthly sales of Rp 4,764,000 or 397 portions of pandan Martabak sold per month.
The Influence of Shopee Promotions on The Purchase Interest of Students at The Faculty of Economics and Business, Widya Dharma University Pontianak Wong, Leon; Juvian Khowira, Mario; Robert; Patricia, Verent; Bondan, Vinsensius; Effendy, Dudy
Journal of Nusantara Economic Science Vol 2 No 4 (2024): Journal of Nusantara Economic Science (JNES)
Publisher : PT NAFATIMAH GRESIK PUSTAKA

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Abstract

This study was conducted to test the effect of Shopee promotions on the purchasing interest of students at the Faculty of Economics and Business, Widya Dharma University, Pontianak, considering the importance of promotions in driving purchasing decisions in the current digital shopping era. Shopee, one of the e-commerce in Indonesia, often uses various promotional strategies such as discounts, cashback, flash sales and free shipping vouchers to attract the attention of consumers, especially the younger generation such as students. The population of this study were students at the Faculty of Economics and Business, Widya Dharma University, Pontianak, with a research sample of 50 individuals. The data collection method in this study was a survey method with Google Form used as a medium for distributing questionnaires. Data quality testing used validity and reliability tests. As for data analysis, researchers used the Pearson correlation test, simple regression analysis, and determination tests. The results of the study showed that there was an influence between the Independent variable (Promotion) carried out by Shopee on the Dependent Variable (Buying Interest) of Students at the Faculty of Economics and Business, Widya Dharma University, Pontianak.
IMPLEMENTASI METODE SIMPLEKS UNTUK OPTIMASI KEUNTUNGAN UMKM KULINER: STUDI KASUS UMKM PENTOL BAMBANG Novagita, Caren; Elen; Julinda; Meitasya; Eldanto, Mutiara; Nini; Effendy, Dudy
JARUM: Journal of Analysis Research and Management Review Vol. 1 No. 2 (2024): Mei
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/jarum.v1i1.6

Abstract

Penelitian ini bertujuan untuk mengevaluasi sejauh mana efektivitas pengelolaan dana desa di Desa Kolor Kecamatan Kota Sumenep Kabupaten Sumenep. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, dan sumber data yang digunakan berasal dari Laporan Realisasi Anggaran Dana Desa.Temuan penelitian ini menunjukkan bahwa Pengelolaan Alokasi Dana Desa efektif dalam mempercepat proses pembangunan di Desa Kolor Kecamatan Kota Sumenep Kabupaten Sumenep. Selain itu, kendala yang teridentifikasi berupa kurangnya pemahaman dan partisipasi sumber daya manusia dalam pengelolaan alokasi dana desa.
OPTIMALISASI KEUNTUNGAN TAHU GEJROT BANG DIKA MENGGUNAKAN PEMOGRAMAN LINIER METODE SIMPLEKS Lin Yun, Astri; Sugn, David; Charista Luany, Evelyn; Handika, Febrianus; Susanti; Velliyana; Effendy, Dudy
JARUM: Journal of Analysis Research and Management Review Vol. 1 No. 2 (2024): Mei
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/jarum.v1i1.7

Abstract

Tahu gejrot merupakan makanan yang terbuat dari tahu yang dipotong-potong, kemudian disiram dengan rebusan air gula merah dan kecap. Selain itu tahu gejrot ini juga disukai karena dilengkapi kuahnya yang pedas, aroma dan rasanya yang unik, gurih dan memiliki berbagai manfaat. Pengelolahan yang kurang baik akan menghasilkan produk yang tidak optimal dan akan berdampak pada keuntungan yang diperoleh tidak maksimal. Tujuan penelitian ini adalah untuk mengetahui keuntungan maksimal dari penjualan Tahu Gejrot dengan menggunakan metode simpleks dan software POM-QM. Penelitian ini menggunakan teknik wawancara dan observasi untuk mengambil data. Dalam memaksimalkan keuntungan tersebut penelitian ini dilakukan dengan metode simpleks, dimana metode ini merupakan metode menggunakan teknologi informasi yaitu penggunaan tools POM-QM untuk menghitung laba maksimal. Hasil perhitungan menunjukkan bahwa penjual bisa memperoleh keuntungan maksimal sebesar Rp 3.000.000 per bulan dengan memproduksi 3 kali varian tahu walik gejrot yang diperoleh dari perhitungan X2 = 3 kali.