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All Journal International Journal of Travel, Hospitality and Events Jurnal Ilmiah Pariwisata
Ni Putu Wiwiek Ary Susyarini
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Transportation Other

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The Contribution of Online and Offline Travel Agent Reservations to Increase Room Occupancy at The Westin Resort Nusa Dua, Bali Ni Luh Ayu Feby Handayani; I Ketut Sutama; Ni Putu Wiwiek Ary Susyarini; Putu Yunita Wacana Sari; I Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.303

Abstract

Purpose: This research focuses on the contribution of room reservations and occupancy. The problem under investigation is to compare the contributions of online and offline travel agents to room occupancy. This study aimed to determine the magnitude and comparison of the gift of online and offline travel agents to room occupancy at The Westin Resort Nusa Dua, Bali. Research methods: Data were collected using observation, documentation, and a literature study with a quantitative and qualitative descriptive approach. Results and discussion: The results of this study indicate that in 2018 online travel agents contributed 36,88% and offline travel agents contributed 23.74% of the total room occupancy for a year, 78.95%; in 2019, online travel agents contributed 38.55%, and offline travel agents contributed 24.69% of the total room occupancy for a year 84.39%, and in 2020 online travel agents contributed 34.04% and offline travel agents contributed 23.34% of the total room occupancy for a year 19.25%. Implication: Based on that, it shows that reservations through online travel agents have a more significant contribution than offline travel agents. Online and offline Travel Agents with the most dominant assistance were Citrip, with a 9% donation, and Kliknbook and Mandira, contributing 3%. During the COVID-19 pandemic, the gift of online and offline travel agents decreased significantly due to many cancellations.   Keywords: reservation, online travel agent, offline travel agent, room occupancy.
Model Pembelajaran Organizing Event dan MICE berbasis Project Based Learning di Jurusan Pariwisata, Politeknik Negeri Bali Raden Ayu Trisnayoni; A.A. Ayu Ngurah Harmini; Ni Putu Wiwiek Ary Susyarini; Ni Wayan Sintya Dewi
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1748

Abstract

The purpose of this study is to create a learning model with Project Based Learning for event organizing and MICE courses at the Department of Tourism, Bali State Polytechnic. In making this model, researchers have collected data by observation, interview and case study methods in 2 (two) Event Organizer companies in Bali. The research method uses qualitative analysis with NVivo 12 plus software to help researchers code (code data) and display (present data) with project maps. The result of this study is a better teaching method model with Project Based Learning for the Organizing Event &; MICE course. This model includes a Project Based Learning component and can be implemented for students of the Department of Tourism at the Bali State Polytechnic. With the Project Based Learning learning model, it is hoped that students will better understand the organization of events & MICE in accordance with the event industry. Keywords: Learning Model, Project-Based Learning, Event Organizing & MICE, Department of Tourism
Marketing Strategies to Increase Room Occupancy at Jambuluwuk Oceano Seminyak Hotel I Gede Arimbawa; Ni Putu Wiwiek Ary Susyarini; Gede Ginaya; Ni Made Rai Sukmawati; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.232

Abstract

Purpose: This study aims to see the strengths and weaknesses of internal factors as well as opportunities and threats of external factors and to formulate appropriate marketing strategies in increasing room occupancy rates at a 5-star hotel in Seminyak, Bali. Research methods: Data collection methods used are observation, interviews, questionnaires, and document study. The data analysis technique is descriptive qualitative analysis, IFAS matrix (internal strategy factor), EFAS matrix (external strategy factor), SWOT analysis and SWOT matrix. The method of determining the sample is purposive sampling, namely selecting respondents with certain criteria with 6 respondents. Results and discussion: There are 10 indicators of internal factors that become strengths, 5 indicators of internal factors that become weaknesses, 6 indicators of external factors that become opportunities, and 1 indicator of external factors that become threats. The results of the IE matrix research show that the strategy used is in column I, namely the growth strategy of the company itself. Implication: The SWOT analysis resulted in 8 strategies, namely the SO strategy that can be applied such as increasing collaboration with other offline travel agents and holding activities by utilizing the attractiveness of local (Balinese) culture. Keywords: hotel, room occupancy rate, SWOT, marketing mix.
Co-Authors A.A. Ayu Ngurah Harmini Gede Ginaya I Gede Arimbawa I Ketut Sutama I Made Sudiarta Ni Luh Ayu Feby Handayani Ni Made Rai Sukmawati Ni Made Sudarmini Ni Wayan Sintya Dewi Putu Yunita Wacana Sari Raden Ayu Trisnayoni