Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Journal of Management - Small and Medium Enterprises (SME's) NEAR: Jurnal Pengabdian kepada Masyarakat Business and Investment Review
Wati, Sri Sulistiya
Unknown Affiliation
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Building Economic Brand Value through Brand Experience and Engagement: The Mediating Role of Brand Trust on Loyalty among NPURE Consumers Wati, Sri Sulistiya; Sudarmiatin, Sudarmiatin; Murwani, F. Danardana
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8399

Abstract

This study aims to explore how brand experience and customer brand engagement contribute to the formation of brand loyalty and, ultimately, to the economic value of the brand, with brand trust serving as a mediating variable. The research focuses on users of NPURE skincare products within the PURE FRIENDS community on WhatsApp. Using a quantitative approach, data were collected through an online questionnaire, with a total of 159 respondents selected through purposive sampling. The sample size was determined using an online sample size calculator (calculator.net). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that brand experience has a positive and significant effect on brand loyalty, mediated by brand trust. Although customer brand engagement does not directly influence brand loyalty significantly, brand trust plays a mediating role in strengthening this relationship. These results suggest that enhancing brand experience and engagement—supported by strong brand trust—can contribute to building not only brand loyalty but also long-term economic brand value.
Co-Authors Agung Winarno Dewi, Titis Shinta Fathonah, Sastiana Mandasari Fulgentius Danardana Murwani Imam Mukhlis Nahdi, Moehammad Robith Sudarmiatin Wening Patmi Rahayu