Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Education Research Madani: Jurnal Pengabdian Ilmiah. Jurnal Ilmu Manajemen dan Bisnis Journal of Hulonthalo Service Society Madani: Multidisciplinary Scientific Journal
Nasila, Rahmat
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
THE ROLE OF DIGITAL STORYTELLING IN IMPROVING THE COMPETITIVENESS OF CREATIVE ECONOMY MSMES Djou, Sitti Husna Noviana; Nasila, Rahmat; Husain, Putra Arisandi; Lukum, Marlon Mohamad
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2295

Abstract

This research examines the crucial role of digital storytelling in improving the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the creative economy sector. In an increasingly competitive and digitized business landscape, MSMEs are faced with the challenge of attracting consumer attention and building brand loyalty. Digital storytelling, as a marketing communication strategy that utilizes narratives through various digital platforms, offers an innovative solution to create emotional connections with audiences. This research method uses qualitative approach with a comprehensive literature study of relevant accredited national journals. The analysis shows that digital storytelling enables MSMEs to communicate the unique value of their products or services, build a strong brand identity, and differentiate themselves from competitors. Effective implementation of digital storytelling is proven to increase brand visibility, expand market reach, and ultimately, contribute to improving the competitiveness of creative economy MSMEs in domestic and global markets. The practical implication of this research is the recommendation for MSMEs to integrate digital storytelling as a core component in their marketing strategy, supported by adequate training and mentoring.
Analisis Pembiayaan IB Muamalat Multiguna pada Skim Murabahah di Bank Muamalat Cabang Gorontalo Nasila, Rahmat; Zainuddin, Yusran
Madani: Jurnal Pengabdian Ilmiah Vol. 3 No. 1 (2020): Madani: Jurnal Pengabdian Ilmiah
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.451 KB) | DOI: 10.30603/md.v3i2.2023

Abstract

IB Muamalat Multipurpose Financing is a consumptive financing which is very much needed by the community. This study aims to determine a procedure in having multipurpose iB Muamalat financing and to know the steps taken to minimize the risk of financing iB Muamalat Muiltiguna. Multipurpose iB Muamalat Financing can be obtained by purchasing halal goods. For that we need a research method in the form of interview and observation methods. Direct methods can be obtained by prospective customers by interviewing and observing at the time of filing for financing. From several procedures the bank has the right to provide financing or refuse financing proposed by a prospective customer. Whether or not a prospective customer is eligible for this financing depends on the bank's assessment and whether in the future the prospective customer can return the financing to avoid financing risks.
Strategi Baru dalam Mendukung Kewirausahaan Sosial untuk Pemberdayaan Ekonomi Masyarakat Marginal di Kabupaten Bone Bolango, Provinsi Gorontalo Nasila, Rahmat; Napu, Iin Angraen
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.1671

Abstract

Latar belakang mengingat pentingnya pembangunan berkelanjutan dan kontribusi potensial sektor konstruksi, penelitian ini memegang janji untuk menghasilkan temuan yang dapat memperkaya literatur akademik, menginformasikan diskusi kebijakan, dan membimbing praktik industri dalam upaya mencapai tujuan pembangunan berkelanjutan global. Penelitian ini bertujuan untuk menganalisis potensi dan tantangan kewirausahaan sosial dalam memberdayakan masyarakat marginal di Kabupaten Bone Bolango. Dengan menggunakan metode kualitatif, penelitian ini melibatkan wawancara dengan pelaku usaha, tokoh masyarakat, dan stakeholder terkait untuk memahami dinamika yang terjadi dalam pelaksanaan kewirausahaan sosial. Hasil penelitian menunjukkan bahwa meskipun terdapat program pelatihan dan pendidikan yang dirancang untuk meningkatkan keterampilan masyarakat, banyak pelaku usaha yang mengalami kesulitan dalam menerapkan pengetahuan yang diperoleh, sehingga menciptakan kesenjangan antara teori dan praktik. Lebih lanjut, penelitian ini menemukan bahwa penciptaan lapangan kerja melalui kewirausahaan sosial tidak berjalan sesuai harapan. Meskipun setiap usaha sosial diperkirakan dapat menyerap 3-5 tenaga kerja, banyak yang tidak berhasil bertahan lama dan tutup dalam waktu singkat. Faktor-faktor seperti ketidakstabilan akses modal, pasar yang tidak terjamin, dan resistensi terhadap inovasi menjadi hambatan utama dalam mencapai tujuan pemberdayaan ekonomi. Temuan ini menyoroti perlunya pendekatan yang lebih komprehensif untuk mendorong keberhasilan kewirausahaan sosial. Sebagai langkah rekomendasi, penelitian ini mengusulkan peningkatan kualitas pelatihan, monitoring dan evaluasi berkelanjutan, serta kolaborasi antara pemerintah, masyarakat, dan sektor swasta. Reformasi kebijakan yang lebih inklusif dan berorientasi pada kebutuhan lokal juga diperlukan untuk menciptakan ekosistem yang mendukung kewirausahaan sosial. Dengan demikian, penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan kebijakan dan praktik kewirausahaan sosial yang lebih efektif di Kabupaten Bone Bolango, serta meningkatkan kesejahteraan masyarakat marginal.
PENDAMPINGAN PENYUSUNAN RENCANA KERJA ANGGARAN SETDA PROVINSI GORONTALO TAHUN 2025 Dama, Desi Putri; Wahdah, Ghoriqna Fibahril; Syamsinah, Syamsinah; Mahadi, Nur Rizky Putri; Nasila, Rahmat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35228

Abstract

Kegiatan pengabdian masyarakat yang berfokus pada pendampingan penyusunan Rencana Kerja Anggaran (RKA) 2025 di Sekretariat Daerah Provinsi Gorontalo telah memberikan dampak positif terhadap penguatan kapasitas pengelolaan keuangan daerah. Melalui program ini, tim pengabdian melakukan pelatihan dan bimbingan langsung kepada staf Sekretariat Daerah, yang bertujuan untuk meningkatkan pemahaman mereka tentang prinsip-prinsip penganggaran yang efektif dan transparan. Dampak yang dihasilkan mencakup peningkatan kemampuan dalam merumuskan anggaran yang responsif terhadap kebutuhan masyarakat, serta penguatan akuntabilitas dalam pengelolaan dana publik. Selain itu, kegiatan ini mendorong partisipasi masyarakat dalam proses perencanaan, sehingga menciptakan rasa kepemilikan yang lebih besar terhadap program-program pemerintah. Penerapan indikator kinerja dalam RKA 2025 juga memungkinkan pemantauan dan evaluasi yang lebih baik, sehingga hasil dari anggaran dapat diukur dan dievaluasi secara tepat. Dengan demikian, pendampingan ini tidak hanya berkontribusi pada efektivitas pengelolaan anggaran, tetapi juga pada peningkatan kualitas pelayanan publik dan kepercayaan masyarakat terhadap pemerintah daerah di Gorontalo.
Sharia Business Marketing Strategies in the Era of Economic Digitalization: A Contextual Analysis of Gorontalo City Nasila, Rahmat; Lamato, B.R.
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18645060

Abstract

Digital transformation has fundamentally reshaped the business landscape, including the Islamic economic sector in Indonesia. This article examines sharia business marketing strategies within the context of economic digitalization, focusing on Gorontalo City. Using a descriptive-qualitative analytical approach, the study identifies that sharia business actors in Gorontalo face dual challenges: limited digital literacy and the need to maintain business practices in accordance with sharia values. The findings indicate that effective digital marketing strategies must integrate sharia principles (honesty, transparency, and fairness) with the utilization of digital platforms that are accessible to local micro, small, and medium enterprises (MSMEs). This article recommends a trust-based digital marketing approach that emphasizes community building, Islamic educational content, and collaboration within the regional sharia business ecosystem.
PEMBERDAYAAN EKONOMI MASYARAKAT PESISIR MELALUI PELATIHAN UMKM KERIPIK JAGUNG DI KAWASAN WISATA PANTAI TIHU KABUPATEN BOLAANG MONGONDOW Desi Putri Dama; Nasila, Rahmat; Tri Setiawati Maulana; Rahman, Aulia Abdul
Journal of Hulonthalo Service Society (JHSS) Vol. 4 No. 2 (2025): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v4i2.2628

Abstract

Economic empowerment of coastal communities is essential to support sustainable tourism and improve local welfare. Tihu Beach in Bolaang Mongondow Regency has strong tourism potential, yet MSME activities remain limited due to insufficient skills in product processing, packaging, and marketing. This community service program aimed to enhance community economic capacity through training and mentoring in producing corn chips as a local-based MSME product. A participatory approach with a one-group pretest–posttest design was applied to 15 participants. Activities included production training, food sanitation education, packaging assistance, and evaluation of knowledge and skills. The results indicated significant improvements across all training aspects, with the highest increase in packaging and labeling skills from 28 to 82. Economic analysis showed a potential net profit of approximately IDR 1,860,000 per month. The program supports skill development and the strengthening of tourism-based coastal MSMEs
Co-Authors Dama, Desi Putri Desi Putri Dama Husain, Putra Arisandi Lamato, B.R. Lukum, Marlon Mohamad Mahadi, Nur Rizky Putri Napu, Iin Angraen Rahman, Aulia Abdul Sitti Husna Noviana Djou Syamsinah Syamsinah, Syamsinah Tri Setiawati Maulana Wahdah, Ghoriqna Fibahril Zainuddin, Yusran