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All Journal MIMBAR : Jurnal Penelitian Sosial Dan Politik Creative Research Management Journal MASTER: Jurnal Manajemen Strategik Kewirausahaan Multifinance Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Pefriyadi, Pefriyadi
Unknown Affiliation
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Journal : Multifinance

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CORRELATION OF PRICE AND PRESTIGE VALUE ON THE PURCHASE OF GOLD JEWELRY IN REJANG LEBONG DISTRICT DURING THE FASTING MONTH Pefriyadi, Pefriyadi; Nur, Ardiles
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.261

Abstract

This study aims to understand the factors influencing consumer purchasing decisions, specifically in the context of buying gold jewelry during Ramadan in the Rejang Lebong Regency. Ramadan often serves as a significant time for purchasing gold jewelry as a religious, cultural symbol, and investment. The study investigates the relationship between price and prestige value in the purchase decisions of gold jewelry. Data was collected through questionnaires distributed to 100 consumers who bought gold jewelry during Ramadan 2024 using a purposive sampling method. Additionally, structured interviews were conducted to gain deeper insights. Data analysis was performed using simple linear regression to test the relationship between price and prestige value on purchase decisions. The results indicate a significant relationship between price and prestige value with consumer purchase decisions. This suggests that price and prestige value directly influence consumer purchase decisions during Ramadan in Rejang Lebong. These findings are consistent with economic theories stating that price and prestige value are important factors in decision-making. The implications of these results highlight the importance of marketing strategies that consider these factors to attract consumers.
BUSINESS PLAN DEVELOPMENT FOR E-COMMERCE PLATFORMS WWW.ADVENTURESTOCK.COM Sembiring, Raja Agus Lukasta; Pefriyadi, Pefriyadi; Sembiring, Yasinta Aprilia
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.284

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The e-commerce platform business is experiencing rapid growth along with the development of the information technology era. With the increase in the number of middle-class people in Indonesia who use smartphones and access the internet for online shopping purposes. Data from the Ministry of Tourism of the Republic of Indonesia states that there is an increase in the number of domestic tourists. The trend of the younger generation who like outdoor activities such as traveling and adventuring. All of these opportunities were realized by the author into a business plan for the e-commerce platform www.Adventure-Stock.com. The business plan aims to produce an e-commerce platform www.Adventure-Stock.com. The method used in the formulation of this business plan is to use the e-commerce platform business observation method and outdoor activity equipment product stores. The focus group method aims to understand the needs, and desires, and obtain suggestions about the e-commerce platform. Suggestions from FGD participants are used to improve the e-commerce platform www.Adventure-Stock.com. The result of the business plan is an e-commerce platform www.Adventure-Stock.com that sells traveling and adventuring equipment products.
DEVELOPMENT AND EMPOWERMENT OF HALAL MSMES TO ENHANCE COMPETITIVENESS IN ARGAMAKMUR CITY, NORTH BENGKULU DISTRICT Pefriyadi, Pefriyadi; Alfansi, Lizar; Darta, Effed; Indriani, Reni
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.327

Abstract

The objective of this PKM activity is to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Argamakmur City, North Bengkulu Regency. The main focus is to provide a deep understanding of the importance of halal certification and to improve business management competencies following Sharia principles. This enables MSMEs to expand their market and boost consumer trust in their products. The methods employed include training and workshops, mentoring, as well as monitoring and evaluation. Training and workshops aim to provide knowledge on halal certification procedures, halal business management, and marketing strategies. Mentoring is conducted periodically to ensure the proper implementation of the knowledge provided. Monitoring and evaluation are carried out to measure progress and the effectiveness of the activities. The results show a significant increase in MSME actors' understanding and awareness of halal certification. Several MSMEs have successfully obtained halal certification and reported increased consumer trust and product sales. The Halal MSME Development and Empowerment Program has successfully achieved its goal of enhancing MSME competitiveness in Argamakmur City, North Bengkulu Regency. With halal certification and improved business management competencies, MSMEs are better prepared to face market competition and attract more consumers.
INTELLECTUAL PROPERTY PROTECTION IN BRANDING STRATEGIES OF LOCAL MSME PRODUCTS IN REJANG LEBONG REGENCY: OPPORTUNITIES AND CHALLENGES IN THE ERA OF GLOBALIZATION Pefriyadi, Pefriyadi; Elfalahy, Lutfi; Indriyani, Dea; Maryadi, Jimmi
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.439

Abstract

Globalization presents new challenges for MSMEs in Rejang Lebong Regency in maintaining the competitiveness of local products, particularly in relation to Intellectual Property (IP) protection. Limited understanding and utilization of IP often weakens branding strategies that could strengthen the market position of local products at both the national and global levels. This study aims to analyze the level of MSME understanding of IP, identify the impact of IP protection on branding strategies, and examine the opportunities and challenges faced by MSMEs in utilizing IP in the era of globalization. Using a qualitative approach, data were collected through in-depth interviews with MSME actors and relevant government agencies. The object of this research consists of MSMEs in Rejang Lebong Regency that have the potential to develop local products with protected trademarks. The findings indicate that optimal IP protection contributes significantly to more effective branding strategies and reveals various opportunities and challenges in implementing IP to compete in the global market.
Co-Authors Alfansi, Lizar Alparedi, Topan Ardiles Nur Chairul Suhendra Darta, Effed Elfalahy, Lutfi Indriani, Reni Indriyani, Dea Maryadi, Jimmi Nur, Ardile Nur, Ardiles Sembiring, Raja Agus Lukasta Sembiring, Yasinta Aprilia Sumarni, Yenti Yulinda, Ade Tiara