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All Journal Gorga : Jurnal Seni Rupa Jurnal ABDINUS : Jurnal Pengabdian Nusantara Gestalt : Jurnal Desain Komunikasi Visual Metta : Jurnal Ilmu Multidisiplin Suluh: Jurnal Seni Desain Budaya Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas J-CEKI
Chidtian, Aileena Solicitor Costa Rica El
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Designing Chibi Character Designs for a 2D Animated Video: “For You Who Love to Daydream” Sekarayu, Dewi Kirana; Nisa, Diana Aqidatun; Chidtian, Aileena Solicitor Costa Rica El
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.68490

Abstract

Character design in 2D animation plays a crucial role in delivering narratives and building emotional connections with the audience. This study aims to design chibi-style characters for the 2D animated video “For You Who Love to Daydream”, which addresses the dangers of parasocial behavior among K-pop fans. The goal is to create characters that capture attention, foster emotional attachment, and enhance message effectiveness. The target audience consists of female K-pop fans aged 18–22 years. The method employed is descriptive qualitative, including observation, online visual data searches, questionnaires with the target audience, and interviews with chibi character design experts. The results show that the characters were designed to align with popular chibi art styles, integrate visual attributes reflecting K-pop fan identities, and effectively convey the video’s message while building emotional engagement. The final character design is expected to represent the target audience and serve as an educational medium that communicates emotional experiences related to the parasocial phenomenon.
Perancangan Logo Kampanye “Sparkle On Speak On” sebagai Identitas Kampanye Produk Mouth Spray Kavela Mimpang, Irene Siwi; Chidtian, Aileena Solicitor Costa Rica El; Aji, Restu Ismoyo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12945

Abstract

Penelitian ini bertujuan mendeskripsikan proses perancangan logo kampanye ”Sparkle on, Speak on” untuk mouth spray Kavela, sebagai Solusi visual atas masalah kepercayaan diri yang disebabkan oleh bau mulut. Metode yang digunakan mengadaptasi metode design thinking yang meliputi empat tahap: perumusan keyword, ideasi, ekplorasi sketsa, dan finalisasi desain. Dari perancangan yang telah dilakukan menunjukkan bahwa logo yang terpilih efektif menyampaikan makna kampanye melalui setiap elemen visualnya. Hasilnya Adalah identitas visual yang kuat, memorable, dan konsisten yang didukung rencana implementasi pada event merchandise kit untuk memperkuat brand recall.
Co-Authors Aditya Rahman Yani Aji, Restu Ismoyo Andini, Defina Novita Bayu Setiawan Daniar, Aninditya delonix, yudha Diana Aqidatun Nisa Fauziah, Lailatul Jannah Ibrahim, Zahra Salsabila Nimas Ayu Inayatul Hayya, Najja Indyson, Ardhito Daffa Madinah, Shafyra Tsania Mimpang, Irene Siwi Nastiti, Ratna Andriani Pungky Febi Arifianto Romadhona, Mahimma Sekarayu, Dewi Kirana Ulfah, Izzatul Widyasari Widyasari, Widyasari