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Investment Interest in Kota Pari Village Communities: A Study of the Influence of Investment Motivation and Knowledge Ardian, Noni; Dwilitia, Handriyani; Darmilisani, Darmilisani; Selviani, Putri
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46145

This study aims to investigate the impact of individual investors' investment motivation and knowledge on their desire to invest in the Indonesia Stock Exchange among residents of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency. The willingness to do something is bolstered by the presence of interest, but the incentive to really do it is inextricable from the two. Knowledge is essential for taking action, as ignorance can lead to disastrous consequences. The community's lack of interest stems from their inability to learn about investment opportunities. Realizing how much room there is for growth in Indonesia's economy. The Indonesia Stock Exchange has provided numerous educational and advisory programs for investors. Research submissions showing how investment knowledge and motivation can sway people's interest in investing. The residents of Kota Pari Village in Pantai Cermin District in Serdang Bedagai Regency are hoping to raise their standard of living thanks to the findings of this study. Investing motivation and knowledge were found to have a favorable and significant effect on people's interest in investing in the Indonesia Stock Exchange in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency.

Contribution to the Effectiveness and Efficiency of Kota Pari Village Communities in Increasing Sustainable Economic Growth and Creative Industry Suwarno, Suwarno; Darmilisani, Darmilisani; Siregar, Mira Yosefa; Selviani, Putri
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.47216

The research team at Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency set out to answer the question, "How effective and efficient are the communities of Kota Pari Village in achieving sustainable economic growth and creative industries?" The primary objective of this study is to compare the creative industry's financial health before and after the implementation of community effectiveness and efficiency strategies to boost revenues. The research hypothesis is that the success and efficiency of the Kota Pari Village community contributes to the development of both the creative industries and long-term economic growth. The researcher's planned methodology.This technique is a quantitative one; specifically, it pertains to information describing the residents of Kota Pari Village, and more specifically, the homemakers there, and how they might improve their productivity and, ultimately, their earnings from the home-based business sector.Multiple linear regression analysis and statistical testing in SPSS version 25 were used to analyze the data. The study found that Efficiency (X1) significantly and positively affected Long-Term Economic Development (Y). Sustainable Economic Growth (Y) is positively and significantly affected by efficiency. The creative industries (Y2) benefit greatly from sustained economic growth (Y). The Creative Sector (Y2) benefits greatly from effectiveness (X1). The Creative Industries (Y2) benefit greatly from increased efficiency.

Investment Interest in Kota Pari Village Communities: A Study of the Influence of Investment Motivation and Knowledge Ardian, Noni; Dwilitia, Handriyani; Darmilisani, Darmilisani; Selviani, Putri
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46145

This study aims to investigate the impact of individual investors' investment motivation and knowledge on their desire to invest in the Indonesia Stock Exchange among residents of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency. The willingness to do something is bolstered by the presence of interest, but the incentive to really do it is inextricable from the two. Knowledge is essential for taking action, as ignorance can lead to disastrous consequences. The community's lack of interest stems from their inability to learn about investment opportunities. Realizing how much room there is for growth in Indonesia's economy. The Indonesia Stock Exchange has provided numerous educational and advisory programs for investors. Research submissions showing how investment knowledge and motivation can sway people's interest in investing. The residents of Kota Pari Village in Pantai Cermin District in Serdang Bedagai Regency are hoping to raise their standard of living thanks to the findings of this study. Investing motivation and knowledge were found to have a favorable and significant effect on people's interest in investing in the Indonesia Stock Exchange in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency.

Contribution to the Effectiveness and Efficiency of Kota Pari Village Communities in Increasing Sustainable Economic Growth and Creative Industry Suwarno, Suwarno; Darmilisani, Darmilisani; Siregar, Mira Yosefa; Selviani, Putri
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.47216

The research team at Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency set out to answer the question, "How effective and efficient are the communities of Kota Pari Village in achieving sustainable economic growth and creative industries?" The primary objective of this study is to compare the creative industry's financial health before and after the implementation of community effectiveness and efficiency strategies to boost revenues. The research hypothesis is that the success and efficiency of the Kota Pari Village community contributes to the development of both the creative industries and long-term economic growth. The researcher's planned methodology.This technique is a quantitative one; specifically, it pertains to information describing the residents of Kota Pari Village, and more specifically, the homemakers there, and how they might improve their productivity and, ultimately, their earnings from the home-based business sector.Multiple linear regression analysis and statistical testing in SPSS version 25 were used to analyze the data. The study found that Efficiency (X1) significantly and positively affected Long-Term Economic Development (Y). Sustainable Economic Growth (Y) is positively and significantly affected by efficiency. The creative industries (Y2) benefit greatly from sustained economic growth (Y). The Creative Sector (Y2) benefits greatly from effectiveness (X1). The Creative Industries (Y2) benefit greatly from increased efficiency.

Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs Rizky Vita Losi; Fadlan, Ahmad; Selviani, Putri
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.88

Foreign branding is a branding strategy by giving a brand name using spelling or pronunciation in a certain foreign language, with the main target of influencing the dimensions of brand image, and influencing perceived quality, as well consumer attitudes towards products. The purpose of this research is to explain foreign branding and its effect on brand perception. A literature review from various sources related to foreign branding strategy was conducted as part of the research. According to the research findings, brand image, purchase decision, and brand admiration are the effects of foreign branding. Consumers tend to prefer foreign-sound products because it creates brand image as international products which have best quality. So it effects on how people decide to but the foreign products and people also admire foreign-sound products too much especially in young generation. Local entrepreneurs should learn a lot about foreign branding to compete and upgrade the level of their products and sales.

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