Article Per Year (5 Year)
p-Index From 2021 - 2026
1.037
P-Index
This Author published in this journals
All Journal Buletin Peternakan Jurnal Sain Peternakan Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Triatmojo, Agung
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Veterinary Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Buletin Peternakan

 1 
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Livestock Disease Vaccination in Rural Indonesia: A Study on Communication Strategies and Community Participation Agustiar, Robi; Triatmojo, Agung; Agus, Ali; Guntoro, Budi
Buletin Peternakan Vol 50, No 1 (2026): BULETIN PETERNAKAN VOL. 50 (1) February 2026
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v50i1.111049

Abstract

This study investigates strategies to improve vaccination coverage for Foot-and-Mouth Disease (FMD) and Lumpy Skin Disease (LSD) in rural farming in Indonesia. Using a Participatory Rural Appraisal (PRA) approach, this qualitative study identifies effective communication strategies and technical solutions to enhance vaccination uptake and biosecurity practices. A total of 260 participants from five regions including Bali, East Nusa Tenggara, South Sulawesi, Yogyakarta, and Central Java participated in separate focus group discussions held in pairs among farmers, livestock traders, and government officials, focusing on farmers' perceptions, media habits, and information-seeking behaviors regarding disease prevention. Findings show that farmers supportive of vaccination access reliable information via agricultural extension workers and digital platforms, while skeptics rely on familiar, traditional sources. The study emphasizes the critical role of community leaders, such as religious figures and village heads, in disseminating trustworthy information. Technical recommendations include integrating vaccination with veterinary services, establishing compensation funds for livestock losses, and utilizing technology to improve adherence. The study advocates for multi-sector collaboration among local governments, veterinary associations, and community leaders to address resource shortages and ensure vaccination success. It also recommends prioritizing face-to-face interactions, informal approaches, and leveraging social media, local wisdom, and culture-based activities, particularly during social and religious events, to engage farmers, especially the younger demographic
Co-Authors Agustiar, Robi Ali Agus Anggriani Ummul Muzayyanah, Mujtahidah Budi Guntoro El Sayed, Yasser Basstawy Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Qui, Nguyen Hoang Rini Widiati Suci Paramitasari Syahlani Tri Anggraeni Kusumastuti Wankar, Tian Jihadan