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All Journal Abdimas Mandalika Journal Accounting International Mount Hope Journal of Business Integration Competitive
Purba, Lenta Friska
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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PENGARUH RETURN ON ASSET (ROA) RETURN ON EQUITY (ROE) DAN DEBT TO EQUITY RATIO (DER) TERHADAP HARGA SAHAM PADA PERUSAHAAN PERTAMBANGAN SUBSEKTOR TAMBANG BATUBARA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2021 Nababan, Grevina Oktavia; Gori, Evitya; Naibaho, Ayu; Purba, Lenta Friska; Acai Sudirman
Journal Accounting International Mount Hope Vol. 2 No. 1 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i1.245

Abstract

This research aims to determine the effect of Return on Assets (ROA), Return on equity (ROE), and Debt to Equity Ratio (DER) to stock price on Mining in the coal subsector companies listed in Indonesia Stock Exchange 2018-2021 period either partially or simultaneously. This research is an causality research.The population in this research are coal mining companies. The sampling selection used purposive sampling technique and obtained 80 research samples of financial statements of issuers. The data in this research was secondary data obtained from Indonesia Stock Exchange (BEI). The data analysis used was descriptive analysis followed by requirement test include normality test, multicollinearity test, autocorrelation test, and heteroscedasticity test. Statistical methods used to multiple linier regression analysis.The result of the research shows that : (1) ROA has positive effect on stock price, with tcount -2,726 > ttable 1,66488 (2) ROE has positive effect on stock price, with tcount 3,992 > ttable 1,66488 (3) DER has positive effect to stock price with value tcount 3,554 > ttable 1,66488 (4) ROA, ROE, and DER simultaneously have positive to Stock Return with value Fcount 11,798 > Ftable 2,72.
Pengembangan Kompetensi Sumberdaya Manusia Melalui Pelatihan Digital Marketing Di Desa Sumber Rejo Kabupaten Batubara Purba, Melfrianti Romauli; Sihombing, Yeni Rafita; Nainggolan, Tuty; Permana, Jaka; Purba, Lenta Friska
Abdimas Mandalika Vol 4, No 2 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i2.29099

Abstract

Abstract:  The current era of digitalization presents significant opportunities for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach through digital platforms. Digital marketing has become one of the strategic solutions to enhance the competitiveness of local products, introduce them to broader markets, and increase community income. The objective of this community service program is to provide an understanding of the basic concepts of digital marketing, including digital marketing strategies, benefits, and their application across various types of businesses. The implementation methods for this activity include lectures, question-and-answer sessions, practical exercises, and discussions. The expected outcome of this program is that the training will have a tangible impact on improving the competencies of human resources in Sumber Rejo Village, particularly in utilizing digital marketing to support local business development and foster the community's economic growth.Abstrak: Era digitalisasi saat ini membuka peluang besar bagi pelaku UMKM untuk memperluas jangkauan pasar mereka melalui platform digital. Digital marketing menjadi salah satu solusi strategis untuk meningkatkan daya saing produk lokal, memperkenalkan produk ke pasar yang lebih luas, dan meningkatkan pendapatan masyarakat. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman mengenai konsep dasar digital marketing, termasuk strategi pemasaran digital, manfaat, dan penerapannya dalam berbagai jenis usaha. Metode pelaksanaan dalam kegiatan ini adalah ceramah, tanya jawab, praktik dan diskusi. Hasil dari kegiatan pelatihan meningkatnya kompetensi sumber daya manusia di Desa Sumber Rejo, khususnya dalam memanfaatkan digital marketing untuk mendukung pengembangan usaha lokal dan pertumbuhan ekonomi masyarakat.
Exploring the Impact of Electronic Word of Mouth, Consum-er Experience, and Trust on OVO Application Adoption: A Case Study of Medan Petisah Community Elyna Shandra; Diantan Reivaldo; Purba, Lenta Friska; Chaniago, Sabaruddin
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.50

Abstract

The rise of financial technology has transformed money management, shifting from traditional methods to digital solutions, with e-wallets like DANA, GoPay, ShopeePay, and OVO becoming widely used, especially among younger people in Medan City. OVO, a popular e-wallet since its 2017 launch, initially offered numerous features and a broad network of partnerships, but its usage has recently declined due to increasing competition. This decline is attributed to factors such as negative electronic word-of-mouth (E-WOM), technical glitches, customer service issues, and concerns over security and transparency. The study, focused on OVO users in Medan Petisah, used purposive sampling to select 96 respondents based on availability and research criteria, with the sample size calculated using the Lemeshow formula, appropriate for unknown populations. The findings reveal that E-WOM, consumer experience, and trust significantly influence the decision to use OVO, with the combination of these factors playing a key role in driving adoption, emphasizing the importance of user feedback, personal experience, and trust in shaping usage decisions. From a managerial perspective, this implies that OVO must focus on improving customer service, addressing technical issues, and building stronger trust through enhanced security measures. Additionally, fostering positive E-WOM and providing better consumer experiences are crucial to regaining market share and encouraging more frequent usage of the app.
Co-Authors Acai Sudirman Chaniago, Sabaruddin Diantan Reivaldo Elyna Shandra Gori, Evitya Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Tuty Permana, Jaka Purba, Melfrianti Romauli Sihombing, Yeni Rafita