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All Journal Jurnal Nasional Komputasi dan Teknologi Informasi Jurnal Applied Research in Management and Business Jurnal Pengabdian Masyarakat Jurnal Ilmu Komputer dan Teknologi (IKOMTI) UNNES International Conference on ELTLT
Zuhrufillah, Irfani
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Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Transportation Other

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Engaging Young Learners to Study English Through Storytelling Using E-Storybook Pujiani, Tri; Zuhrufillah, Irfani; Sukmawati, Ida Dian; Yani, Riski Fitri
The Proceedings of English Language Teaching, Literature, and Translation (ELTLT) Vol. 11 (2022)
Publisher : The Proceedings of English Language Teaching, Literature, and Translation (ELTLT)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teaching English to young learners is somehow challenging. They have unique characteristics such as being very active, easily getting bored and being distracted. The teachers are required to be creative in designing the lesson. Storytelling can be a powerful technique in teaching language to young learners. With the advance in digital technology, an e-storybook offers a new experience of a reading story. It offers opportunities to enjoy animations, hear and follow along with text using the read-aloud feature, and engage with interactive options to support active readers. This study aimed to find out the effectiveness of the storytelling technique using e-storybook in increasing young learners' learning engagement in English class. This study was a case study conducted in a kindergarten in Purwokerto. The data was collected through observation and interviews. The finding revealed that the students displayed higher enthusiasm during the storytelling activity. Moreover, the use of an e-storybook enabled the students re-read the story independently and actively control their reading pace to increase their understanding. The result of the study showed an increase in students' vocabulary mastery, text comprehension, and retelling skills. This study concludes that storytelling using an e-storybook is effective to improve young learners' engagement in English class. It is expected that the result of this study may give insight into teaching English to young learners practice.
PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH Zuhrufillah, Irfani; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 4 No. 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i1.249

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.
Model Sistem Pendukung Keputusan untuk Strategi Pemasaran Digital UMKM Handmade: Sebuah Pendekatan Konseptual Berbasis DEAHP Zuhrufillah, Irfani
Jurnal IT UHB Vol 6 No 2 (2025): Jurnal Ilmu Komputer dan Teknologi
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/ikomti.v6i2.1865

Abstract

Micro, Small, and Medium Enterprises (MSMEs), particularly the handmade crafts sector, are a vital part of Indonesia’s economy with significant potential but face challenges in digital marketing and capital access. This study proposes a Decision Support System (DSS) model combining Analytical Hierarchy Process (AHP) and Data Envelopment Analysis (DEA) to assist MSME actors in selecting effective digital marketing strategies. AHP is used to determine priority weights of key marketing criteria such as cost, market reach, and customer satisfaction. These weights serve as constraints in an input-oriented DEA model to measure the relative efficiency of digital marketing alternatives: social media, marketplaces, and official websites. Optimization results indicate that marketplaces achieve the highest efficiency score (1.00), followed by official websites (0.95) and social media (0.83). With DSS, business owners can develop more targeted and sustainable marketing strategies based on objective data. This DEAHP approach offers a systematic, data-driven framework for decision-making in digital marketing for handmade MSMEs, particularly in Kota Luwuk, supporting enhanced competitiveness and marketing performance. The model serves as a conceptual foundation for further empirical research. The aim of this research is to provide an understanding of how the application of an AHP and DEA-based decision support system can assist SMEs in designing more efficient digital marketing strategies.
Pemberdayaan Masyarakat Berbasis Sistem Informasi: Integrasi Literasi Digital, Keamanan Siber, dan Kreativitas Online bagi Anggota Dharma Wanita Persatuan Kabupaten Banggai Zuhrufillah, Irfani; Abdul Rahim
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 4 (2025): November
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i4.2058

Abstract

Belakangan ini, kasus penipuan siber makin sering menimpa kalangan ibu-ibu. Seluruh kegiatan harian ibu-ibu hampir 24 jam terpapar dengan smartphone, tetapi belum memiliki pemahaman yang cukup tentang keamanan digital. Dari keprihatinan itulah kegiatan pengabdian ini lahir, khususnya bagi Dharma Wanita Persatuan (DWP) Inspektorat Kabupaten Banggai, agar lebih sadar dan cakap dalam menggunakan teknologi secara aman dan bijak. Ibu memiliki peran penting sebagai gerbang ilmu bagi anak-anak dan keluarga. Masyarakat yang melek digital berawal dari rumah tangga yang mampu menggunakan teknologi dengan cerdas dan beretika. Karena itu, penulis merasa pelatihan literasi digital perlu dilakukan sebagai langkah kec il menuju masyarakat yang lebih sadar literasi digital di era modern ini. Kegiatan pelatihan dilaksanakan pada bulan September 2025 di kantor Inspektorat Kabupaten Banggai. Metodenya meliputi ceramah yang menarik, praktik langsung menggunakan smartphone, sesi tanya jawab, serta evaluasi melalui pre-test dan post-test. Ibu-ibu DWP menerima materi terkait keamanan dasar di WhatsApp, menilai berita hoaks, kontrol penggunaan gadget pada anak, dan membuat konten sederhana dengan Canva untuk menunjang kegiatan sehari-hari ibu-ibu DWP dalam mendukung kehidupan profesi mereka. Hasil pre-terst dan post-test menunjukkan kegiatan ini berhasil meningkatkan pemahaman peserta secara signifikan dengan nilai rata-rata pre-test sebesar 55 naik menjadi 95 setelah pelatihan. Sehingga dapat disimpulkan dampaknya baik untuk peningkatan kesadaran digital, keterampilan praktis, dan sikap etis peserta dalam menggunakan teknologi dalam kehidupan sehari-hari.
Analisis Pengaruh Brand Awareness, Brand Image dan Perceived Quality Terhadap Brand Extension Melalui Brand Loyalty pada Pengguna Produk Merek Samsung di Kota Bontang Rahim, Abdul; Hardika, Rianindya Chandra; Zuhrufillah, Irfani
Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) Vol 9, No 1 (2026): Februari 2026
Publisher : Program Studi Teknik Komputer, Fakultas Teknik. Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jnkti.v9i1.10367

Abstract

Abstrak - Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness, Brand Image,  dan Perceived Quality terhadap Brand Extension melalui Brand Loyalty. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan path analysis yang dioleh dengan software SPSS statistik versi 22.0 dan Structural Equation Modelling (SEM) atau IBM SPSS amos 23 . Sampel yang diambil dalam penelitian ini adalah 126 responden yang tersebar di Kota Bontang, mereka adalah pengguna produk merek samsung dikota Bontang, pengukuran menggunakan skala likert dengan skor 1-5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan uji estimasi dan uji struktural model fit. Berdasarkan model structural kami menemukan, Persepsi Brand Awareness,Brand Image dan Perceived Quality berpengaruh signifikan terhadap Brand Loyalty, Brand Extension berpengaruh signifikan terhadap Brand Loyalty, dan Brand Awareness, Brand Image dan Perceived Quality berpengaruh tidak signifikan terhadap Brand ExtensionKata kunci : Brand Awareness; Brand Image; Perceived Quality; Brand Extention; Brand Loyalty; Abstract - This study aims to analyze the effect of Brand Awareness, Brand Image, and Perceived Quality on Brand Extension through Brand Loyalty. This study uses a quantitative approach using path analysis processed with SPSS statistical software version 22.0 and Structural Equation Modeling (SEM) or IBM SPSS amos 23. The sample taken in this study consisted of 126 respondents spread across the city of Bontang, who were users of Samsung products in the city of Bontang. The measurement used a Likert scale with a score of 1-5. In this study, validity and reliability tests were also carried out, followed by estimation tests and structural model fit tests. Based on the structural model, we found that Brand Awareness, Brand Image, and Perceived Quality significantly influence Brand Loyalty, Brand Extension significantly influences Brand Loyalty, and Brand Awareness, Brand Image, and Perceived Quality do not significantly influence Brand Extension.Keywords: Brand Awareness; Brand Image; Perceived Quality; Brand Extension; Brand Loyalty;
Evaluasi Kapabilitas Tata Kelola SIMPEG STITEK Bontang Berbasis COBIT 5 Belva Pranama Sriwibowo; Zuhrufillah, Irfani; Muhammad Ammar Alfarabi; Muhammad Yusuf Saputra
Jurnal IT UHB Vol 7 No 1 (2026): Jurnal Ilmu Komputer dan Teknologi
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/ikomti.v7i1.2184

Abstract

This study aims to evaluate the capability level of information technology governance in the personnel information system (SIMPEG) of STITEK Bontang using the COBIT 5 framework. The evaluation focuses on the domains of APO07 (Manage Human Resources), DSS01 (Manage Operations), DSS05 (Manage Security Services), and MEA01 (Monitor, Evaluate, and Assess Performance and Conformance), which are critical to service continuity and system risk management. The research methodology includes a literature review, data collection through questionnaires and interviews, and process capability analysis based on the COBIT 5 assessment model. Capability values are calculated by averaging indicator achievement scores for each domain and compared with the target capability levels to identify existing gaps. The results indicate that the average capability level of STITEK Bontang’s SIMPEG is Level 2.2 (Managed Process). Operationally, the system performs reliably with routine backup activities and no significant security incidents have been recorded. However, the gap analysis reveals weaknesses in process formalization, particularly in documentation, standard operating procedures, and evidence-based evaluation mechanisms. This study recommends the development of formal standard operating procedures, technical documentation, and strengthened monitoring and evaluation practices to improve IT governance capability to Level 3 (Established).
Co-Authors Abdul Rahim Belva Pranama Sriwibowo Hardika, Rianindya Chandra Muhammad Ammar Alfarabi Muhammad Yusuf Saputra Putri, Puspita Lianti Sukmawati, Ida Dian Tri Pujiani Yani, Riski Fitri