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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Fokus Manajemen Bisnis ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat)
Witantri, Galuh
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SOSIALISASI DIGITAL MARKETING UNTUK HASIL PERTANIAN BAGI MASYARAKAT DESA GIRIREJO Witantri, Galuh; Hartini, Tri; Miftachussurur, Miftachussurur; Nisa, Laili Khoirul
ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Vol 4, No 2 (2023): September
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/abdipraja.v4i2.7981

Abstract

Program Pemberdayaan Kapasitas Organisasi Mahasiswa (PPK ORMAWA) ini bertujuan untuk memberikan motivasi dan menumbuhkan kepedulian mahsiswa dalam implementasi bela negara dan menumbuhkan cinta tanah air. Permasalahan yang dihadapi sektor pertanian Desa Girirejo adalah metode pemasaran yang belum terdigitalisasi. Selain itu, posisi harga tawar produk pertanian di Desa Girirejo sangat rendah, hal ini dikarenakan sebagian besar petani sudah berusia lansia serta hanya berpendidikan SD dan SMP. Kelembagaan sanggar tani muda melaksanakan program yang dapat membantu petani Desa Girirejo dalam pemanfaatan digital marketing. Digital marketing dapat membantu para petani dalam menjangkau pasar yang lebih luas sehingga dapat menciptakan peluang penjualan serta produk pertanian dapat dengan mudah dikenal masyarakat di berbagai wilayah serta dianggap lebih lebih murah, efektif, dan memiliki beberapa kelebihan lain seperti kecepatan penyebaran informasi hingga dapat membangun nama brand. Pelaksanaan Program Pemberdayaan Kapasitas Organisasi Mahasiswa dilakukan dengan metode sosialisasi dan edukasi serta forum group discussion. Program ini berusaha mengatasi permasalahan pemasaran hasil pertanian yang belum terdigitalisasi. Pembekalan dan pemahaman yang benar akan membantu para petani dalam menerapkan digital marketing yang baik.
Strategi Peningkatan Kinerja Usaha Mikro Kecil dan Menengah Giovanni, Axel; Hartono, Budi; Hirawati, Heni; Sijabat, Yacobo P; Lionora, Clarisa Alfa; Aprilia, Vierda Dwi; Witantri, Galuh; Kurniasari, Erika
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14281

Abstract

This study aims to identify the internal and external challenges faced by micro, small, and medium enterprises (MSMEs) in Magelang City and to develop effective strategies for enhancing their overall performance. The sample consists of 215 MSMEs selected through snowball sampling, ensuring a comprehensive representation of the sector. Data analysis utilized the internal-external (IE) matrix and the quantitative strategic planning matrix (QSPM) to generate strategic options. The results demonstrate that the strategic formulation using these matrices produces viable alternatives for MSMEs in Magelang, with a specific focus on a market penetration strategy. Concrete actions to implement this strategy include effective customer management, improving product quality and value, addressing customer complaints promptly, establishing partnerships with customers, and creating integrated distribution channels. By adopting these strategies, MSMEs can significantly enhance their competitive edge and achieve better performance outcomes. This research provides valuable insights for MSMEs seeking to navigate challenges and leverage opportunities in the dynamic business environment of Magelang City. Keywords: MSMEs; Strategy; Performance; IE Matrix; QSPM
Peran Kecerdasan Buatan dalam Inovasi Instrumen Keuangan Hijau untuk Pembangunan Berkelanjutan Giovanni, Axel; Dewantara, Ghiyats Furqan; Musthafa, Afif; Hartono, Budi; Putri, Namira Rahma; Fadlilah, 'Atikah Nur; Witantri, Galuh; Kurniasari, Erika
TIN: Terapan Informatika Nusantara Vol 6 No 3 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i3.8176

Abstract

Climate change is driving the urgency of transitioning to a low-carbon economy. In this regard, green finance is an important instrument in mitigating climate change. However, the implementation of green finance faces challenges such as data complexity, information asymmetry, and the risk of greenwashing. This study aims to systematically examine the role of artificial intelligence (AI) in expanding the adoption, effectiveness, and innovation of green finance instruments among stakeholders. The method used is a Systematic Literature Review (SLR) of 61 articles from the Scopus database, analyzed using the PICo framework and CASP quality assessment. The results of the study indicate that AI can fundamentally support 1) stakeholder needs and challenges, 2) accuracy, transparency, and efficiency, and 3) mitigating the risk of greenwashing. Stakeholder needs and challenges can be addressed by AI through improved accuracy in risk prediction and market analysis, as well as optimizing green portfolios. AI mechanisms have proven capable of improving accuracy through advanced predictive models, strengthening transparency with Explainable AI (XAI) and blockchain, and driving efficiency through automation and resource optimization. Significantly, AI integration strengthens the positive impact of sustainable investments and serves as a powerful mitigation tool against greenwashing risks by objectively verifying environmental claims and enhancing accountability. AI emerges as a transformative technology to accelerate an effective and credible green financial ecosystem.
Integrating climate finance and disaster-triggered instruments for climate resilience: A systematic review Giovanni, Axel; Kurniasari, Erika; Witantri, Galuh; Aprilia, Vierda Dwi; Sugiharti, Retno
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13273

Abstract

The growing severity of natural disasters due to more unpredictable climate change disrupts the economic system requiring new financial tools to handle the related risks. Climate finance has become essential for aiding disaster risk reduction and preparedness efforts. Nonetheless, obstacles like insufficient alignment of financial tools with resilience approaches, governance issues, and restricted community capabilities impede its efficacy. This study systematically examines the role of climate finance in funding disaster risk reduction and preparedness efforts and how financial instruments activated by disasters can enhance the effectiveness of these initiatives. This research utilizes a systematic literature review that adheres to the preferred reporting items for systematic reviews and meta-analysis framework, examining 27 peer-reviewed publications from Scopus and Web of Science. The analysis indicates that financial tools activated by disasters can lower financial losses by as much as 25% in climate risk situations. Essential results emphasize the significance of government policies in enhancing these tools, the involvement of private sector funding, and the necessity for region-specific risk evaluation frameworks. Gaps in execution remain, especially in developing nations, arising from funding shortages, a $90 trillion deficit for green infrastructure by 2025, and governance inefficiencies. The incorporation of climate funding and disaster-related tools greatly improves community resilience and the stability of financial systems. This study can inform policy formulation for integrating climate finance governance to promote the swift advancement of financial instrument innovation, enhance local resilience, guarantee inclusive, and sustainable funding.
Co-Authors Aprilia, Vierda Dwi Axel Giovanni Budi Hartono Clarisa Alfa Lionora Dewantara, Ghiyats Furqan Fadlilah, 'Atikah Nur Kurniasari, Erika Miftachussurur, Miftachussurur Musthafa, Afif Nisa, Laili Khoirul Putri, Namira Rahma Sijabat, Yacobo P Sugiharti, Retno Tri Hartini