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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat
Tiara Ratnaningrum
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Strategi Pemasaran Jasa Freight Forwarding Dalam Kegiatan Ekspor Pada PT. Putro Agung Transport Service I Gede Wiyasa MS; Tiara Ratnaningrum
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2152

Abstract

Basically, education is useful for preparing workers before entering the workforce so that the knowledge and skills obtained are in accordance with the type of work desired. To prepare quality students who are reliable and highly capable, University 45 Surabaya competes in improving the quality of teaching and learning both in terms of facilities and infrastructure. Learning from direct experience can be implemented through Field Work Lectures (KKL). Every company, whether operating in the product or service sector, has a goal to stay alive and develop, this goal can be achieved through efforts to maintain and increase the level of profit or profit. company operations. This can be done, if companies can maintain and increase sales of the products or services they produce. By implementing an accurate marketing strategy through exploiting opportunities to increase sales, the company's position or standing in the market can be improved or maintained. In this regard, the implementation of modern marketing today has a very big role as a direct support for increasing company profits. Marketing strategy is a form of detailed plan in the field of marketing. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing including strategies for facing competition, pricing strategies, product strategies, service strategies and so on. Companies need to recognize the company's strengths and weaknesses in competition. This will be very helpful in recognize oneself, and take advantage of every available opportunity, where marketing strategy is an effort to find a profitable marketing position in an industry or fundamental arena where competition takes place.
Pengaruh Belanja Online dan Fitur Paylater Shopee Terhadap Perilaku Konsumtif Masyarakat Di Kota Surabaya Tiara Ratnaningrum; Rina Dewi; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.2956

Abstract

This study examines the influence of online shopping and Shopee's paylater feature on the consumptive behavior of Surabaya residents. Conducted using a causal associative method and quantitative approach, the research involved 100 respondents selected through purposive sampling. Data was collected via online questionnaires and analyzed using multiple linear regression, descriptive analysis, normality testing, hypothesis testing, and determination coefficient testing. The results indicate that both online shopping and Shopee's paylater feature significantly impact consumptive behavior in Surabaya, with the paylater feature exerting a stronger influence. Recommendations include increasing promotion and education about Shopee's paylater feature, alongside governmental regulation for consumer protection and financial education.
Analisis Strategi Pemasaran Jasa Freight Forwarding Dalam Kegiatan Ekspor Pada PT. Putro Agung Transport Service: Laporan Kegiatan Kuliah Kerja Lapangan Tiara Ratnaningrum; I Gede Wiyasa; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2317

Abstract

Basically, education is useful in preparing workers before entering the workforce so that the knowledge and skills obtained are in accordance with the type of work desired. To prepare quality students who are reliable and highly capable, University 45 Surabaya competes in improving the quality of teaching and learning both in terms of facilities and infrastructure. Learning from direct experience can be implemented through Field Work Lectures (KKL). Every company, whether operating in the product or service sector, has a goal to stay alive and develop, this goal can be achieved through efforts to maintain and increase the level of profit or profit. company operations. This can be done, if companies can maintain and increase sales of the products or services they produce. By implementing an accurate marketing strategy through exploiting opportunities to increase sales, the company's position or standing in the market can be improved or maintained. In this regard, the implementation of modern marketing today has a very big role as a direct support for increasing company profits. Marketing strategy is a form of detailed plan in the field of marketing
Co-Authors Bambang Karnain GS , Achmad Daengs Harsono Teguh Harsono Teguh Santoso I Gede Wiyasa I Gede Wiyasa MS Rina Dewi