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Membangun Kapasitas UMKM dalam Pemasaran Digital di Desa Wisata Way Tebing Cepa Yusda, Desi Derina; Indriyani, Susi; Enzovani, Senna; Loliyani, Rini; Brajanoto, Destoprani
Diteksi : Jurnal Pengabdian Kepada Masyarakat Fakultas Teknik Vol. 2 No. 1 (2024): Diteksi, Vol. 2, No. 1, Mei 2024
Publisher : Fakultas Teknik Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/diteksi.v2i1.14096

Abstract

The Covid-19 pandemic has severely hampered the expansion of the world economy, including Indonesia. In the midst of this challenging situation, businesses are being forced to innovate and fight for their survival. On a positive note, the rapid advancement of digital technology has opened up new opportunities for MSMEs to market their products to a wider audience online. This allows MSMEs to reach a broader market and increase sales. However, to fully capitalize on these opportunities, MSMEs need to improve their human resources (HR) and information technology (IT) capabilities. This is crucial to help them adapt to the various new technologies emerging in the era of Industry 4.0. The government has high hopes for MSMEs to become major players in the development of Indonesia's digital economy. MSME empowerment can be achieved by assisting them in gaining access to finance and ensuring that their products are of sufficient quality to compete in the market. This can increase investor confidence in MSMEs and open up funding opportunities. To enter the online business, MSMEs need to make improvements in several areas, such as product quality, product standardization, HR development, and access to financing. Collaboration between the government and e-commerce platforms is essential to support MSMEs in utilizing digital technology and developing their online businesses. As a commitment to helping MSMEs, Universitas MItra Indonesia is conducting a community service activity with the theme "Building MSME Capacity in Digital Marketing in Way Tebing Cepa Kalianda Tourism Village". This activity is being held in Taman Baru Village, Penengahan District, South Lampung Regency. This activity's primary goal is to teach and advise MSMEs in the community on how to use social media to market their goods and services.
Pelatihan Website Responsif UMKM dengan Flask dan Bootstrap 4.5 di Cimanuk Hartanto, Budi; Yuniarthe, Yodhi; Putra, Arie Setya; Fawa’ati, Teuku Muhamad; Brajanoto, Destoprani; Dirayati, Fadhilah
PENGAMATAN: Jurnal Pengabdian Masyarakat untuk Ilmu MIPA dan Terapannya Vol 2 No 2 (2024): PENGAMATAN: Jurnal Pengabdian Masyarakat untuk Ilmu MIPA dan Terapannya
Publisher : Jurusan Matematika FMIPA Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pengamatanv2i2p54-60

Abstract

Pengamatan: Pelatihan Website Responsif UMKM dengan Flask dan Bootstrap 4.5 di Desa Cimanuk bertujuan untuk meningkatkan keterampilan digital pelaku UMKM dalam membangun website yang responsif dan efektif. Metode pelatihan meliputi sesi teori dan praktik, di mana peserta diajarkan cara menggunakan Flask untuk backend dan Bootstrap 4.5 untuk desain frontend. Pelatihan ini dirancang untuk memberikan pemahaman mendalam tentang pembuatan website yang dapat diakses dengan baik di berbagai perangkat, yang merupakan aspek krusial dalam pemasaran digital saat ini. Hasil pelatihan menunjukkan bahwa peserta mampu membuat website yang sesuai dengan standar responsif dan memiliki pemahaman yang lebih baik tentang teknologi web modern. Selain itu, pelatihan ini diharapkan dapat membantu UMKM di Desa Cimanuk untuk memperluas jangkauan pasar mereka dan meningkatkan visibilitas online mereka, yang pada akhirnya dapat mendukung pertumbuhan ekonomi lokal.
Pendampingan Masyarakat dalam Optimalisasi Administrasi Desa melalui Pelatihan Tata Kelola Dokumen Putra, Arie Setya; Yuniarthe, Yodhi; Fawa’ati, Teuku Muhamad; Brajanoto, Destoprani; Dirayati, Fadhilah; Hartanto, M Budi; Marlina, Iin
PENGAMATAN: Jurnal Pengabdian Masyarakat untuk Ilmu MIPA dan Terapannya Vol 3 No 1 (2025): PENGAMATAN: Jurnal Pengabdian Masyarakat untuk Ilmu MIPA dan Terapannya
Publisher : Jurusan Matematika FMIPA Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pengamatanv3i1p23-26

Abstract

Well-organized village administration is an essential factor in supporting transparency and government effectiveness. However, many villages still face challenges in systematically managing administrative documents. This community service activity aims to provide training to village officials on effective document management. The method used in this activity is practice-based training with a participatory approach. The results of this training show an increase in understanding and skills in village document management. With this assistance, it is expected that village administration will be more structured and accountable.