Article Per Year (5 Year)
p-Index From 2020 - 2025
1.116
P-Index
This Author published in this journals
All Journal GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Dharma Bhakti Ekuitas Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Bisnis (JMB) Diteksi : Jurnal Pengabdian Kepada Masyarakat
Enzovani, Senna
Unknown Affiliation
Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Membangun Kapasitas UMKM dalam Pemasaran Digital di Desa Wisata Way Tebing Cepa Yusda, Desi Derina; Indriyani, Susi; Enzovani, Senna; Loliyani, Rini; Brajanoto, Destoprani
Diteksi : Jurnal Pengabdian Kepada Masyarakat Fakultas Teknik Vol. 2 No. 1 (2024): Diteksi, Vol. 2, No. 1, Mei 2024
Publisher : Fakultas Teknik Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/diteksi.v2i1.14096

Abstract

The Covid-19 pandemic has severely hampered the expansion of the world economy, including Indonesia. In the midst of this challenging situation, businesses are being forced to innovate and fight for their survival. On a positive note, the rapid advancement of digital technology has opened up new opportunities for MSMEs to market their products to a wider audience online. This allows MSMEs to reach a broader market and increase sales. However, to fully capitalize on these opportunities, MSMEs need to improve their human resources (HR) and information technology (IT) capabilities. This is crucial to help them adapt to the various new technologies emerging in the era of Industry 4.0. The government has high hopes for MSMEs to become major players in the development of Indonesia's digital economy. MSME empowerment can be achieved by assisting them in gaining access to finance and ensuring that their products are of sufficient quality to compete in the market. This can increase investor confidence in MSMEs and open up funding opportunities. To enter the online business, MSMEs need to make improvements in several areas, such as product quality, product standardization, HR development, and access to financing. Collaboration between the government and e-commerce platforms is essential to support MSMEs in utilizing digital technology and developing their online businesses. As a commitment to helping MSMEs, Universitas MItra Indonesia is conducting a community service activity with the theme "Building MSME Capacity in Digital Marketing in Way Tebing Cepa Kalianda Tourism Village". This activity is being held in Taman Baru Village, Penengahan District, South Lampung Regency. This activity's primary goal is to teach and advise MSMEs in the community on how to use social media to market their goods and services.
PENGARUH SOCIAL SUPPORT, PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KEPUASAN KERJA DAN KINERJA PADA PT. BUDI BERLIAN SEJAHTERA Loliyani, Rini; Loliyana, Rina; Enzovani, Senna
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 1 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i1.1520

Abstract

AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruhsocial support, perceived organizational support terhadap kepuasan kerja dan kinerja. PT. Budi Berlian Sejahtera adalah perusahaan yang bergerak dibidang jual beli kendaraan baik roda dua ataupun roda empat. Populasi dalam penelitian ini adalah seluruh karyawan PT. Budi Berlian Sejahtera pada bagian pmasaran dengan teknik pengambilan sampel non probability sampling dengan jenis sampling jenuh yang diketahui 60 orang. Analisis data yang digunakan yaitu, uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis dan analisis jalur yang dibantu dengan program SPSS for windows versi23.00. Hasil pengujian hipotesis menunjukan bahwa: (1) variabel social supportberpengaruh signifikan terhadap kepuasan kerja; (2) variabel perceived organizational supporttidak berpengaruh terhadap kepuasan kerja (3) social support berpengaruh signifikan terhadap kinerja (4) perceived organizational support berpengaruh signifikan terhadap kinerja (5) kepuasan kerja berpengaruh signifikan terhadap kinerja. Kata kunci : support, perceived organizational support, kepuasan kerja, kinerja
Pendekatan Strategi Pemasaran NFT untuk Meningkatkan Kesadaran Konsumen dan Mendorong Tindakan dalam Lingkungan Kripto di Indonesia Sudirjo, Frans; Enzovani, Senna; Desembrianita, Eva
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.158

Abstract

This research investigates the impact of NFT marketing strategies on consumer awareness and action in the Indonesian crypto environment. A mixed methods approach was used, combining quantitative surveys and qualitative interviews. Quantitative results revealed that marketing strategies, including celebrity endorsements and digital art exhibitions, played an important role in raising awareness of NFTs, with approximately 45% of participants citing influential marketing campaigns. Qualitative findings underscored the importance of cultural factors, such as respecting cultural symbols and traditions, in shaping perceptions of NFTs. Challenges include the need for clearer regulations and addressing environmental concerns, while opportunities lie in fostering local NFT communities and supporting emerging artists. This study contributes valuable insights for industry stakeholders looking to navigate the Indonesian NFT landscape.
Peran Mediasi Komitmen Kerja Pada Pengaruh Budaya Organisasi Dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Jaya Abadi Pustaka Loliyani, Rini; Loliyana, Rina; Enzovani, Senna; Qodri, Lailatul
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 16 No 1 (2024): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v16i1.202407

Abstract

The aim of this research is to analyze the influence of organizational culture and leadership on employee performance with work commitment as a mediating variable. This research used a sample of 86 respondents. The analysis techniques used are the classical assumption test, hypothesis test, multiple linear regression test and Moderate Regression Analysis (MRA) test. Based on the results of the analysis, it can be concluded that Organizational Culture has a significant effect on Employee Performance partially, and Leadership has a significant effect on Employee Performance partially and Organizational Culture and Leadership have a significant effect on Employee Performance simultaneously. Meanwhile, work commitment can mediate organizational culture and leadership on employee performance simultaneously. The better the organizational culture and leadership that is formed and implemented in the company, the more employee commitment and performance can be increased. So it is hoped that companies can make efforts to create and establish regulations for implementing the vision and mission that can create a positive organizational culture and leadership, carry out regular supervision so that they can find out the extent of employee commitment in carrying out their duties, with the aim of increasing employee performance.
Pengaruh Keputusan Keuangan Terhadap Nilai Perusahaan Pada Perusahaan Perbankan Yang Terdaftar Di Bei Putri, Nurohmayni; Indriyani, Indriyani; Enzovani, Senna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1292

Abstract

Penelitian ini bertujuan untuk menganalisis  pengaruh keputusan keuangan terhadap nilai perusahaan pada perusahaan perbankan yang terdaftar di bei. Penelitian ini bertujuan untuk this mengetahui pengaruh variabel keputusan investasi, keputusan pendanaan dan kebijakan deviden terhadap nilai perusahaan perbankan yang terdaftar di bei. Tujuan utama dari suatu perusahaan ialah untuk  meningkatkan nilai perusahaan dan mensejahterakan para pemegang saham perusahaan.  Sampel penelitian ini adalah sebanyak 24 perusahaan perbankan yang terdaftar di Bursa Efek Indonesia pada periode 2021-2023. Jenis data yang digunakan adalah data sekunder berupa laporan tahunan Perusahaan yang dijadikan sampel. Alat uji data menggunakan software SPSS 21 meliputi analisis deskriptif, uji asumsi klasik, regresi linear berganda, uji koefisien determinasi, uji signifikansi simultan, dan  uji signifikan parameter individual. Hasil penelitian ini menunjukan bahwa variabel keputusan investasi yang diukur dengan price earnings ratio (PER) berpengaruh positif terhadap nilai perusahaan. Penelitian ini tidak membuktikan variabel keputusan pendanaan yang diukur dengan loan to deposit ratio (LDR) dan kebijakan deviden yang diukur dengan deviden payout ratio (DPR) berpengaruh terhadap nilai perusahaan.
Peningkatan Literasi Digital Dalam Green Marketing Di Desa Wisata Way Tebing Cepa (WTC) Kabupaten Lampung Selatan Indriyani, Susi; Dirayati, Fadhilah; Enzovani, Senna; Reny WA, Armalia; Ekatama Surya, Renandi
Jurnal Dharma Bhakti Ekuitas Vol. 9 No. 2 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v9i2.791

Abstract

Taman Baru Village is a village in Kalianda District, South Lampung Regency, Lampung Province, Indonesia. This village covers an area of approximately 1.13 km² with a population of about 2,500 people. Taman Baru is known for its promising natural tourism potential, especially with the presence of attractive beaches and waterfalls. In addition, this village offers various other tourist destinations, such as tourist parks and recreational areas. Transportation access to Taman Baru Village is relatively good, making it is easily accessible from the nearest city. This activity aims to enhance public understanding of various management aspects, especially green marketing and entrepreneurship. Furthermore, the activity provides education related to environmental health based on community health and health promotion, as well as strengthening community skills in information technology and law. The implementation of the Community Partnership Program (PKM) begins with a counseling session, followed by practical assistance based on the material that has been provided. The success of this activity is supported by experts from lecturers at Mitra Indonesia University, as well as students who serve as assistants. Additionally, the involvement of the community and local officials also contributed to the smooth implementation of PKM. The main benefit of this activity is to increase community awareness and ability in managing tourist villages in an integrated manner, so that the development of tourism potential in the village can be carried out harmoniously and sustainably, in line with the needs and welfare of the local population. Keywords : Green Marketing, Health Literacy, Legal Literacy, Technology Literacy.   Abstrak Desa Taman Baru merupakan salah satu desa di Kecamatan Kalianda, Kabupaten Lampung Selatan, Provinsi Lampung, Indonesia. Desa ini memiliki luas sekitar 1,13 km² dengan jumlah penduduk sekitar 2.500 jiwa. Taman Baru dikenal memiliki potensi wisata alam yang menjanjikan, terutama dengan keberadaan pantai dan air terjun yang menarik. Selain itu, desa ini juga menawarkan berbagai destinasi wisata lainnya, seperti taman wisata dan taman rekreasi. Akses transportasi menuju Desa Taman Baru tergolong baik, sehingga mudah dijangkau dari kota terdekat. Kegiatan ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai berbagai aspek manajemen, khususnya green marketing (pemasaran hijau) dan kewirausahaan. Selain itu, kegiatan ini juga memberikan edukasi terkait kesehatan lingkungan berbasis kesehatan komunitas dan promosi kesehatan, serta memperkuat keterampilan masyarakat dalam penguasaan teknologi informasi dan hukum. Pelaksanaan Program Kemitraan Masyarakat (PKM) dimulai dengan sesi penyuluhan, yang kemudian dilanjutkan dengan pendampingan praktik berdasarkan materi yang telah diberikan. Keberhasilan kegiatan ini didukung oleh tenaga ahli dari dosen Universitas Mitra Indonesia, serta mahasiswa yang berperan sebagai pendamping. Selain itu, keterlibatan masyarakat dan pejabat setempat turut berkontribusi dalam kelancaran pelaksanaan PKM. Manfaat utama dari kegiatan ini adalah meningkatkan kesadaran dan kemampuan masyarakat dalam mengelola desa wisata secara terpadu, sehingga pengembangan potensi wisata di desa dapat dilakukan secara harmonis dan berkelanjutan, selaras dengan kebutuhan serta kesejahteraan penduduk setempat. Kata kunci: Pemasaran Hijau, Literasi Kesehatan, Literasi Hukum, Literasi Teknologi.
Co-Authors Brajanoto, Destoprani Dirayati, Fadhilah Ekatama Surya, Renandi Eva Desembrianita Frans Sudirjo Indriyani Indriyani Loliyana, Rina Loliyani, Rini Putri, Nurohmayni Qodri, Lailatul Reny WA, Armalia Susi Indriyani Yusda, Desi Derina