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All Journal Buletin Ilmiah Nagari Membangun Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Riset Manajemen dan Bisnis Journal of the Community Development in Asia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Journal of Development Economic and Social Studies (JDESS)
Arif, Moh. Erfan
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Formulation of Business Development Strategies to Achieve Competitive Advantage Muhammad Yogi Alfian; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.01

Abstract

Indonesia is a country whose most of its population work as farmers. This shows that agriculture is one of the potential sectors, with one of its sub-sectors, i.e., horticulture, is flourishing. such increase has intensified the competition and required the business player, especially those conducting their business in Pare Central Market – one of the largest vegetable markets, to apply strategies suitable with their characteristics and environments. After four years of operation, this business has not reached stability in income. In fact, its revenue continues to decrease. The objective is to analyze the internal and external factors of the greengrocery. The primary data was harvested via interviews and observations, while the secondary data was acquired from books, journals, and websites. The analytical instruments are IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM. The results indicate that the appropriate strategy to be applied by Toko Sayur Lesmana is market penetration with the TAS score of 5.23.
Bridging Service and Digital Experience: Understanding Customer Satisfaction in Intercity Bus Transport Syahru Utama, Afwan; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.05

Abstract

The increasingly modern era has made transportation service providers, such as 27 Trans with its inter-city and inter-province bus transportation, engage in a competition of delivering excellence in service and facility and enhancing e-service quality through online ticketing application in response to business digitalization. Satisfactory service can please and comfort all segments of customers, one of which is higher education students. The objective of this research is to identify the effects of perceived service quality and e-service quality on the satisfaction of 27 Trans’ customers. This quantitative explanatory research explains the relationship between one variable and the others through hypothesis testing. Using purposive sampling, 120 people with the minimum age of eighteen years who have used the service of 27 Trans and have purchased ticket via 27 Trans application were selected as the sample. The data was harvested from Likert-scaled questionnaires and analyzed through multiple linear regression in SPSS 26. The results of the hypothesis testing led to findings that perceived service quality positively and significantly influences the satisfaction 27 Trans’ customers and that e-service quality positively and significantly affects the satisfaction of the said customers.
Co-Authors Antarizkia, Ryan Arfandi, Mohammad Wilham Dianugraha, Beril Evasari, Cantika Putri Fauziah, Ayu Syifa Hanan, Winda Hafidhah Kirana, Aline Amalia Marpaung, Putri Nauli Marta, Tasya Muhammad Yogi Alfian Ningrum, Elzanty Dwi Kartika Noermijati, Noermijati Nurwijayanti Okaputri, Novka Rohma Prawira, Bajra Dhira Pribadi, Cintani Amanda Putri, Faza Maulidiyah Rabba, Alya Zikrina Rahmasari, Siti Rizka Fitriasari Safanah, Al Fitra Putri Sari, Nafisah Devina Sayyida, Ridha Ahda Sulistio, Muh. Yusril Dioprianto N. Syahru Utama, Afwan Triana, Ni Made Ajeng Yenny Kornitasari, Yenny Zyua'ina, Aulia Shima