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Arif, Moh. Erfan
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PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KARYAWAN Fauziah, Ayu Syifa; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.23

Abstract

Job satisfaction is the occurring or non-occurring employees’ emotional condition in response to the compensation received by the employees from their companies or organizations after comparing it with the compensation they actually wish to receive. This quantitative research was conducted to identify both partial and simultaneous effects of Organizational Citizenship Behavior (OCB) and workplace environment on the job satisfaction of interns at the Sharia Business Unit of Bank Sinarmas of Malang Branch Office during the 2021-2022 period. The sample of this research was selected using census technique for small population, so the entire population was used as the sample, resulting in 49 intern respondents. The results of the data analysis performed in SPSS 26 indicate that one Organizational Citizenship Behavior (OCB) significantly influences job satisfaction and that two workplace environment does not significantly affect the job satisfaction. Therefore, it can be concluded that Organizational Citizenship Behavior (OCB) and workplace environment simultaneously have some impacts on the dependent variable, that is job satisfaction.   Abstrak Kepuasan kerja (job satisfaction) merupakan keadaan emosional karyawan yang terjadi maupun tidak terjadi antara nilai balas jasa kerja karyawan dan perusahaan atau organisasi dengan tingkat balas jasa kerja yang memang diinginkan oleh karyawan yang bersangkutan. Penelitian ini dilakukan untuk mengetahui pengaruh parsial dan simultan variabel Organizational Citizenship Behavior (OCB) dan Lingkungan Kerja terhadap kepuasan karyawan magang di Bank Sinarmas Unit Usaha Syariah Cabang Malang periode 2021-2022. Penelitian ini menggunakan jenis penelitian kuantitatif. Teknik pengambilan sampel menggunakan teknik sensus untuk populasi kecil, jadi seluruh populasi tersebut digunakan sebagai sampel. Ukuran sampel yang digunakan adalah sebanyak 49 orang yang diambil dari mahasiswa magang pada Perusahaan Bank Sinarmas Unit Usaha Syariah Cabang Malang. Analisis data menggunakan software SPSS 26. Berdasarkan dari hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa: (1) Variabel Organizational Citizenship Behavior (OCB) memiliki pengaruh yang signifikan terhadap kepuasan kerja; (2) Variabel Lingkungan kerja tidak memiliki pengaruh signifikan terhadap kepuasan kerja. Sehingga dalam penelitian ini dapat disimpulkan bahwa Variabel Organizational Citizenship Behavior (OCB) dan lingkungan kerja secara simultan memiliki pengaruh terhadap variabel dependen yaitu kepuasan kerja.
Role of Product Placement, E-WOM, and Brand Awareness on Purchase Decision Arif, Moh. Erfan; Rabba, Alya Zikrina
Jurnal Riset Manajemen dan Bisnis Volume 4, No. 2, Desember 2024 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v4i2.5185

Abstract

Abstract. This study aims to determine the effect of product placement on Korean Drama and electronic word of mouth on purchase decision with brand awareness as mediation on Kopiko Candy. This type of research is explanatory with a quantitative approach to determine the relationship between variables. Data from 380 respondents were collected through surveys with non-probability sampling techniques. The characteristics of respondents are over 17 years old, have watched Korean dramas that have Kopiko advertisements, have bought Kopiko products and have read Kopiko reviews via the internet. The analysis method uses the SEM-PLS approach through inner and outer model testing. Hypothesis testing was tested using SmartPLS by paying attention to the results of the t test on bootstrapping. The test results show that product placement has no effect on purchase decision. However, electronic word of mouth and brand awareness have a positive effect on purchase decision. In addition, product placement and electronic word of mouth have a positive effect on brand awareness and brand awareness can mediate the effect of product placement and electronic word of mouth on purchase decision. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh product placement pada drama korea dan electronic word of mouth terhadap purchase decision dengan brand awareness sebagai mediasi pada produk Kopiko. Jenis penelitian ini adalah penelitian ini adalah eksplanatori dengan pendekatan kuantitatif yang mencari hubungan antar variabel serta menjelaskan sebab akibat dari fenomena sosial yang diteliti. Pada penelitian ini mengambil data dari 380 responden dengan teknik non-probability sampling. Karateristik responden yang diteliti yaitu berumur diatas 17 tahun, pernah menonton drama Korea yang didalamnya terdapat iklan Kopiko, pernah membeli produk kopiko dan pernah membaca review Kopiko melalui internet. hasil menunjukkan bahwa variabel product placement tidak memiliki pengaruh sedangkan variabel electronic word of mouth berpengaruh terhdadap purchase decision. Variabel product placement dan electronic word of mouth memiliki pengaruh positif terhadap brand awareness. Demikian juga variabel brand awareness memiliki pengaruh positif  terhadap variabel purchase decision. Hasil juga menunjukan bahwa variabel brand awareness dapat memediasi pengaruh variabel product placement dan electronic word of mouth secara tidak langsung terhadap purchase decision.
Pengaruh Sensory Experience, Emotional Experience, Dan Social Experience Terhadap Repurchase Intention Marta, Tasya; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.02

Abstract

The objective of this research is to identify the effects of sensory experience, emotional experience, and social experience on the repurchase intention of Roda Baru Padang Restaurant’s customers in Malang City. This quantitative explanatory research explains the relationship and effects of variables to others though hypothesis testing. Using non-probability sampling method and purposive sampling technique, 148 people with the minimum age of seventeen years who live in Malang City and have the experience of visiting or dining in Roda Baru Padang Restaurant in Bendungan Sutami Street number 53 at least once in the last three months were selected as the respondents. The research data was analyzed using Partial Least Squares, and the instruments were previously assessed, while the outer and inner models were examined using t-test; all of which were performed in SmartPLS. The testing results on the three hypotheses suggest that sensory experience, emotional experience, and social experience positively and significantly affect the repurchase intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh variabel Sensory Experience, Emotional Experience, dan Social Experience terhadap Repurchase Intention pada konsumen Rumah Makan Padang Roda Baru Kota Malang. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif yang menjelaskan hubungan dan pengaruh antara satu variabel dengan variabel lainnya melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 148 responden yang diambil dari populasi konsumen Rumah Makan Padang Roda Baru Kota Malang. Pengambilan sampel menggunakan teknik non-probability sampling dan pengumpulan data menggunakan kuesioner. Karakteristik sampel yang dipilih yaitu berusia minimal 17 tahun, berdomisili di Kota Malang, pernah mengunjungi dan melakukan pembelian Dine-In di Rumah Makan Padang Roda Baru Jl. Bendungan Sutami No. 53 minimal 1 kali dan dalam kurun waktu 3 bulan terakhir. Analisis data yang digunakan dalam penelitian ini adalah partial least square dengan melakukan uji instrumen serta uji t pada outer dan inner model menggunakan program SmartPLS. Hasil pengujian ketiga hipotesis menunjukkan bahwa sensory experience, emotional experience, dan social experience berpengaruh positif dan signifikan terhadap repurchase intention.
WINNING THE TOURISM BUSINESS COMPETITION THROUGH INSTAGRAM ELECTRONIC WORD OF MOUTH AND IMAGE TO INCREASE TOURIST DECISION TO VISIT Arif, Moh. Erfan; Sari, Nafisah Devina
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1866

Abstract

The tourism industry today offers increasingly competitive products to retain customers and acquire consumers. This increasingly fierce competition is a consequence of the many players in this industry, so they have to make various efforts. This study aims to examine the effect of electronic word of mouth on destination image, electronic word of mouth on visiting intentions, electronic word of mouth on visiting decisions, destination image on visiting intentions, destination image on visiting decisions, visiting intentions on visiting decisions, electronic word of mouth on the decision to visit through the intention to visit, and the image of the destination on the decision to visit through the intention to visit Dira Park Jember. Samples were taken using a non-probability sampling technique and a purposive sampling method as many as 135 respondents with a minimum age of 18 years, had visited tourist objects, and had accessed tourist attraction information via Instagram. Data analysis used Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. Based on the results of testing the eight hypotheses, it can be concluded that all hypotheses are accepted and have a significant effect. These results confirm the importance of tourism businesses to pay attention to these variables in the face of competition. Keywords: electronic word of mouth, image, intention to visit, decision to visit
Strengthening Edutech Company Performance Through Knowledge Practices and Organizational Learning Evasari, Cantika Putri; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.01

Abstract

Purpose – Educational Technology (edutech) industry in Indonesia rapidly grows along the digital transformations in education sector. However, fierce competitions and highly dynamic markets prompt edutech companies to consistently enhance their internal capability and organizational performance. The objective of this research is to analyze the effects of knowledge management practices, organizational learning, and knowledge sharing on the performance of PT Pintar Pemenang Asia.   Design/methodology/approach – Using saturated or census sampling, all 80 members of the population employees of the edutech company were selected as the sample of this quantitative explanatory study. The data was harvested via a questionnaire survey and was analyzed through multiple linear regression in IBM SPSS 25. Findings – The results show that knowledge management practices, organizational learning, and knowledge sharing significantly influence the company performance. Originality/value – This study offers a novel integrative model that simultaneously examines the effects of knowledge management practices, organizational learning, and knowledge sharing on company performance within the Indonesian educational technology (EduTech) sector. Unlike prior research, it highlights the specific context of an EduTech firm involved in the government’s Prakerja program, addressing unique operational and policy challenges. The findings enrich the literature by confirming the theoretical linkage between knowledge-based resources and firm performance while providing practical insights for developing sustainable knowledge strategies in technology-driven industries.
Boosting MSME Performance and Competitive Advantage Through Strategy and Innovation: Insights From Malang City Aisyah, Nabila Nur; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME is one of the most vital industrial sectors in Indonesia’s economy, serving as a key driver of economic activity across various fields. With the increasing number of its units, competition among businesses has become more intense, potentially leading some enterprises to exit the market. Therefore, they must possess competitive advantages to survive and grow. Several researchers have stated that competitive advantage can be influenced by business strategy, innovation, and performance. This study aims to examine the influence of business strategy and innovation on competitive advantage among MSMEs in Malang City with performance as a mediating variable. Here Partial Least Squares was used to assess the inner and outer models, and hypothesis testing was conducted; both were performed using SmartPLS. This study finds that: (1) business strategy significantly influences competitive advantage; (2) innovation does not significantly affect competitive advantage; (3) business strategy has a significant impact on performance; (4) innovation significantly affects performance; (5) performance has a notable impact on competitive advantage; (6) business strategy has a significant and positive indirect influence on competitive advantage through performance; and (7) innovation significantly and negatively influences competitive advantage through performance.
PEMBERDAYAAN KOMUNITAS MELALUI DAUR ULANG SAMPAH UNTUK MEWUJUDKAN EKONOMI HIJAU BERKELANJUTAN DI KECAMATAN WONOSARI, KABUPATEN MALANG Prasetyia, Ferry; Lechner, Alex; Wicesa, Nayaka Artha; Paksi, Girindra Mega; Islami, Muhammad Irfan; Arif, Moh. Erfan; Hans, Michael; Ariestyaningtas, Dewanti Rahma
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 2 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i2.765

Abstract

The community service program in Wonosari District, Malang Regency, focuses on training in the management of organic and inorganic waste. This activity is carried out in collaboration with the Malang Waste Bank. The primary objective of the training is to enhance public knowledge about waste management methods and raise awareness of the importance of a clean environment. Based on the identified issues, this program was designed using a Participatory Action Research (PAR) approach. The PAR approach emphasizes the empowerment of the community as the primary target of the program. Under the PAR scheme, the implementing team acts as facilitators in the activities. In this program, the team applied the ADDIE method (Analyze, Design, Development, Implementation, and Evaluation). The results of the training proved effective, with participants’ average scores increasing from 77.5 during the pre-test to 88.3 in the post-test, indicating a significant improvement in their understanding. Additionally, a satisfaction survey revealed high levels of satisfaction, particularly in the aspects of material completeness, ease of understanding, and interaction with the facilitators. The impact of this training is expected to encourage the community to be more active in managing waste in their own environments, including through the 3R principles (Reduce, Reuse, Recycle) introduced during the program. This approach aims to foster a shift in mindset, encouraging the community to view waste as a potential resource rather than mere trash, thereby reducing its negative environmental impact. Overall, this program contributes significantly to building a sustainable culture of environmental care in Wonosari District.
Synergizing Entrepreneurial Ecosystem, Entrepreneurial Leadership, and Dynamic Capability for Creative SME Performance in East Java Arif, Moh. Erfan
Journal of Development Economic and Social Studies Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2025.04.2.14

Abstract

An enabling entrepreneurial ecosystem constitutes a critical foundation for enhancing business performance, stimulating innovation, generating employment, and advancing economic development. Nevertheless, the realization of such optimal conditions remains uneven across regions and nations, especially within the context of developing economies. This study examines the nexus between the performance of creative Small and Medium-sized Enterprises (SMEs) and several pivotal determinants, namely the entrepreneurial ecosystem (EE), entrepreneurial leadership (EL), and dynamic capabilities (DC). Employing a quantitative research approach, the study surveyed 193 creative industry SME actors in East Java Province, Indonesia. A non-probability purposive sampling technique was utilized, and data were analyzed using structural equation modeling (SEM) with SmartPLS 4. The findings reveal that EE, EL, and DC significantly contribute to enhancing SME performance in the creative industry. Notably, the results exhibit a unique pattern, aligning more closely with findings from developed countries, despite the research being conducted in a developing economy. This suggests that EE can be effectively developed through the active engagement of relevant stakeholders and the prevailing cultural context of a region or nation, even within the constraints of a developing country setting.    
Management in Non-Profit Organizations Ikatan Mahasiswa Kota Batu (IMAKOBA) Arif, Moh. Erfan
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1407

Abstract

Purpose: This study aims to improve the managerial skills of administrators and members of the Batu City Student Association (IMAKOBA), a non-profit organization facing operational challenges. Addressing these issues is crucial to enhancing the organization's effectiveness and impact. Method: The study involved a management training program using lectures, role-playing, and discussions to enhance participants' leadership, planning, and control skills. Practical Applications: The findings provide practical strategies to improve management in non-profit organizations, enhancing their effectiveness and sustainability, especially in youth-driven initiatives. Conclusion: The training improved key skills in leadership and planning, offering valuable insights into resolving managerial challenges and optimizing non-profit organizations' operations.
Pengembangan UMKM dengan Pendekatan 7P di Kota Batu Arif, Moh. Erfan; Rahmasari, Siti; Dianugraha, Beril; Kirana, Aline Amalia; Zyua'ina, Aulia Shima; Putri, Faza Maulidiyah; Safanah, Al Fitra Putri; Pribadi, Cintani Amanda
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan besar dalam menopang stabilitas perekonomian daerah dan nasional. Jumlah UMKM di Indonesia sangat besar, yaitu lebih dari 64 juta pada 2021. Peran besar tersebut harus terus dijaga oleh berbagai pihak agar kinerja UMKM berkelanjutan. Namun, sejauh ini pengelolaan UMKM masih kurang dalam menerapkan strategi pemasaran dan masih menggunakan pendekatan konvensional. Program pengabdian kepada masyarakat ini berupa sosialiasi strategi pengembangan UMKM di Kelurahan Temas Kota Batu dengan pendekatan bauran pemasaran 7P (product, price, place, promotion, people, physical evidence, dan process). Program ini ditujukan kepada 21 UMKM yang bergerak pada sector kuliner, retail, dan jasa. Secara umum, pelaksanaan kegiatan ini terdiri dari persiapan, pelaksanaan, dan evaluasi. Metode yang diterapkan dalam kegiatan sosialisasi strategi pemasaran 7P ini adalah ceramah dan tanya jawab. Selama kegiatan berlangsung, nampak bahwa para peserta belum cukup banyak menerapkan strategi bauran pemasaran 7P, padahal strategi tersebut merupakan upaya mendasar untuk mengembangkan usaha. Setelah mengikuti kegiatan ini, para peserta mengaku memperoleh pengetahuan baru untuk mengembangkan usaha dan berkomitmen untuk menerapkannya.
Co-Authors Antarizkia, Ryan Arfandi, Mohammad Wilham Ariestyaningtas, Dewanti Rahma Dianugraha, Beril Evasari, Cantika Putri Fauziah, Ayu Syifa Ferry Prasetyia Hanan, Winda Hafidhah Hans, Michael Islami, Muhammad Irfan Kirana, Aline Amalia Lechner, Alex Marpaung, Putri Nauli Marta, Tasya Muhammad Yogi Alfian Ningrum, Elzanty Dwi Kartika Noermijati, Noermijati Nurwijayanti Okaputri, Novka Rohma Paksi, Girindra Mega Prawira, Bajra Dhira Pribadi, Cintani Amanda Putri, Faza Maulidiyah Rabba, Alya Zikrina Rahmasari, Siti Rizka Fitriasari Safanah, Al Fitra Putri Sari, Nafisah Devina Sayyida, Ridha Ahda Sulistio, Muh. Yusril Dioprianto N. Syahru Utama, Afwan Triana, Ni Made Ajeng Wicesa, Nayaka Artha Yenny Kornitasari, Yenny Zyua'ina, Aulia Shima