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All Journal International Journal of Management and Business Economics Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Muhammad Aqshel Revinzky Nizar
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Dampak Brand Ambassador Tanpa Relevansi pada Produk terhadap Brand Image Perusahaan Smartphone Muhammad Aqshel Revinzky Nizar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 3 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 3 Januari-Mare
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i3.267

Abstract

This research aims to determine the influence of Brand Ambassadors on the Brand Image of Smartphone companies. Brand Ambassador measurement in this research uses four dimensions, namely Visibility, Attraction, Credibility, and Power. Meanwhile, Brand Image uses three dimensions, namely Strength of Brand Association, Advantage of Association, and Uniqueness of Brand Association. The research method used is a survey with simple regression analysis. The sample taken was 100 respondents who were generation Z born in the period 1995-2011 who live in the city of Bandung and know or have heard of smartphone companies and have also heard or seen Brand Ambassadors in advertisements on television and social media held by the company. The sampling technique is Purposive Sampling. The results of data processing from the questionnaire show a good assessment of the Brand Ambassador and also the Brand Image of the Smartphone company. The value of 0.471 from the correlation analysis shows that there is a medium level relationship between the Brand Ambassador and the Brand Image
The Effect of Digital Mareketing on MSME Income In Bandung Petshop Industry Irsyad Kamal; Muhammad Aqshel Revinzky Nizar; Andreas Recki Prasetyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 3 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 3 Januari-Mare
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i3.269

Abstract

Businesses that are usually carried out using conventional methods such as trading that occur in the market are increasingly changing and are being replaced by a new lifestyle, namely online trading. One type of online trade that has occurred is trading through digital marketing. In the city of Bandung, there were 189 food and animal equipment shops. Of the 189 stores, 100 of them are MSMEs that already use digital marketing as a means of advertising. The method in this research using a sample paired t-test. Based on the t-count results are -5.063 and the significance value is 0.000 where it shows that the t-test value is below 0.05 which means there is a significant difference in sales before and after the implementation of digital marketing at animal shops in Bandung.
Between Tradition and Challenges: Identifying Key Factors in Local Community Adaptation to Environmental Change Rizky Ramadhan; Muhammad Aqshel Revinzky Nizar; Mochamad Chairul Ihsan; Adhadian Akbar; Andreas Recki Prasetyo
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1012

Abstract

Environmental changes resulting from oil palm plantation expansion have become a crucial issue in the discourse on sustainable development in Indonesia, particularly due to their impact on local communities and forest conditions. Although regulations such as the moratorium on oil palm expansion temporarily slowed deforestation, recent trends indicate that land conversion from forest to oil palm plantations is still ongoing. Local communities that have traditionally relied on forest resources are facing complex social, economic, and ecological pressures. This study aims to identify the key factors that shape the adaptive capacity of local communities to environmental changes caused by oil palm expansion. The research location is in the Parindu area, West Kalimantan. The method used is the Analytical Hierarchy Process (AHP), with a pentahelix approach in determining key informants so that decision-making is participatory and multidimensional. The results of this study indicate that institutional resources are the most crucial factor in improving community adaptive capacity. Local institutions—both formal and informal—play a strategic role in bridging local culture with modern economic demands. These findings emphasize the importance of strengthening local institutions to support community adaptation and promote sustainable, equitable, and locally-based development.
The Impact Of The E-Commerce Commercial Jingle On Customer Attitude Among Generation Z Audiences Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Kamal, Irsyad
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1013

Abstract

The COVID-19 pandemic caused significant disruption to Indonesia’s economy, severely affecting traditional commerce while accelerating the growth of e-commerce. Shopee, as the market leader, leveraged various marketing strategies, including its Shopee COD (Cash on Delivery) commercial jingle, to strengthen brand awareness and attract users. This study examines the quality of the Shopee COD commercial jingle, analyzes Generation Z customers’ attitudes toward it, and evaluates its influence on these attitudes. Using a quantitative, causal associative approach, data were collected via an online survey of 125 Generation Z respondents who had heard the jingle and used the Shopee application. The study adopts a five-dimensional jingle evaluation model (memorability, meaningfulness, likability, adaptability, protectability) and the ABC Model of Attitudes (affective, behavioral, cognitive) to analyze the relationship between jingle quality and customer attitudes. Results show a significant positive correlation between jingle quality and customer attitude, with jingle quality explaining 42% of the variance in attitudes.
ANALISIS KANVAS MODEL BISNIS APOTEK MUSTAJAB Andreas Recki Prasetyo; Muhammad Aqshel Revinzky Nizar; Irsyad Kamal; M. Chairul Ihsan; Anindita Nirkin Maheswa
Jurnal Intelek Insan Cendikia Vol. 1 No. 5 (2024): JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Usaha Mikro Kecil Menengah (UMKM) tangah berkembang dalam dunia kewirausahaan saat ini. UMKM juga menjadi suatu daya cipta pemerintah demi menciptakan perekonomian nasional yang lebih merata. UMKM membawa dampak positif baik di pedesaan maupun di perkotaan. Apotek merupakan sarana pelayanan kesehatan yang penting, namun distribusi apotek di berbagai daerah, termasuk Kota dan KabupatenTegal, masih terbatas. Apotek Mustajab merupakan apotek yang berkembang di Tegal, menyediakan obat-obatan dan solusi kesehatan bagi masyarakat setempat. Penelitian ini menggunakan metode deskriptif dengan pengumpulan data primer melalui wawancara dengan pemilik apotek dan data sekunder dari buku, internet, dan dokumen resmi. Analisis dilakukan dengan menggunakan Business Model Canvas (BMC) yang mencakup sembilan elemen utama. Hasil penelitian ini menunjukkan bahwa Apotek Mustajab dapat meningkatkan kehadirannya dengan memanfaatkan keahlian apoteker untuk meracik obat, menggunakan teknologi komunikasi seperti WhatsApp untuk menjangkau pelanggan lebih luas, serta memperkuat kemitraan dengan pemasok obat. Kesimpulannya, implementasi strategi-strategi tersebut dapat meningkatkan pelayanan kepada pelanggan, mengoptimalkan operasional apotek, dan memperkuat posisi Apotek Mustajab sebagai pilihan utama layanan kesehatan di Kabupaten Tegal.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PRODUK PERAWATAN PRIA Muhammad Aqshel Revinzky Nizar; Adhadian Akbar; Andreas Recki Prasetyo
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 4 (2024): AGUSTUS - SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial dapat membantu perusahaan untuk memasarkan produknya lebih luas lagi dengan menggunakan Social media marketing. Industri perawatan pria menjadi salah satu sektor paling dinamis dalam beberapa decade terakhir. Komunikasi yang dibangun melalui interaksi positif di media sosial dapat secara signifikan meningkatkan minat beli konsumen. Metode penelitian ini menggunakan pendekatan kuantitatif dengan melakukan purposive sampling dengan memberikan kuesioner kapada mahasiswa dan dianalisis menggunakan SEM-PLS dengan software SmartPLS untuk menguji hubungan antar variabel. Dilakukan pengumpulan data menggunakan kuesioner dan didapat 100 responden sebagai alat ukur penelitian ini Social media marketing mempunyai pengaruh signifikan terhadap minat beli pada produk perawatan pria. Kepercayaan ini memberikan jaminan kualitas dan kepuasan, sehingga mendorong keputusan pembelian.
Co-Authors Adhadian Akbar Andreas Recki Prasetyo Anindita Nirkin Maheswa Irsyad Kamal M. Chairul Ihsan Mochamad Chairul Ihsan Rizky Ramadhan